• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
    • Stephen Foskett
      • My Publications
        • Urban Forms in Suburbia: The Rise of the Edge City
      • Storage Magazine Columns
      • Whitepapers
      • Multimedia
      • Speaking Engagements
    • Services
    • Disclosures
  • Categories
    • Apple
    • Ask a Pack Rat
    • Computer History
    • Deals
    • Enterprise storage
    • Events
    • Personal
    • Photography
    • Terabyte home
    • Virtual Storage
  • Guides
    • The iPhone Exchange ActiveSync Guide
      • The iPhone Exchange ActiveSync Troubleshooting Guide
    • The iPad Exchange ActiveSync Guide
      • iPad Exchange ActiveSync Troubleshooting Guide
    • Toolbox
      • Power Over Ethernet Calculator
      • EMC Symmetrix WWN Calculator
      • EMC Symmetrix TimeFinder DOS Batch File
    • Linux Logical Volume Manager Walkthrough
  • Calendar

Stephen Foskett, Pack Rat

Understanding the accumulation of data

You are here: Home / Everything / Apple / What’s the Point of a Warranty, Anyway?

What’s the Point of a Warranty, Anyway?

December 22, 2011 By Stephen 4 Comments

This GE lightbulb expired after just 5/100 of one percent of its promised useful life. And it is not the first of these bulbs I have seen fail so quickly. That's why I wrote the install date right on the base and save my receipt.

The idea of a product warranty is fairly simple: a company “warrants” that, should their product fail in a specified period of time and circumstances, they will repair or replace it. But the implication of the product warranty is far more subtle: it tells the consumer what level of reliability they should expect. In short, a warranty is all about confidence. But when does a warranty become a confidence game?

Typical retail products are backed by warranties ranging from a few months to a few years. Some products, such as cars and major appliances, are warranted for far longer. Products generally carry a warranty that matches their expected lifetime, and consumers have come to expect that products will last roughly this long.

But there can be quite a bit of gamesmanship in product warranties. Companies can “one up” their competitors by offering longer warranties, a typical tactic for up-and-coming car manufacturers, for example. A longer warranty is a promise to consumers that product quality has improved, as well as a security blanket in case this is untrue.

Companies also game the terms of their warranties. It is not uncommon to find that the “10 year warranty” on a new car only covers the engine and transmission, or that the 3 year warranty offered by Apple only includes one year of technical support. But the generous length of coverage is what gets attention, regardless of the terms and conditions.

Companies know this, and sometimes they offer warranties that they never expect to be called on to meet. Consider the incredible shrieking warranties on hard disk drives in the wake of the Thai flooding disaster. Seagate and Western Digital did not suddenly begin to cut corners on drive quality. Rather, they simply decided that they could no longer afford the extra cost of drive replacement and shrunk the warranty to match.

A recent example in my hands was a compact fluorescent (CFL) floodlight that carried a 4 year warranty from GE. It failed after just 41 days of occasional use in my kitchen, not the 6000 hours promised on the package. But the terms of the warranty made it clear that the company never expected to replace the product: I would have to mail it to Cleveland at my own expense, along with my original sales receipt, in hopes of receiving a replacement. This replacement transaction would probably cost far more than the bulb itself, so it is clear that the warranty was just a bunch of hot air.

I rarely purchase extended warranties for products, and never even consider offbrand or store offered warranty products. These are generally a scam, with vendors hoping that customers will forget or misplace warranty materials before a claim is needed. The only exception for me is AppleCare, which I happily purchased on my MacBook Pro after having the logic board replaced in my previous Apple computer. I even purchased the new AppleCare+ package for my iPhone 4S, since I really can’t survive without a phone.

What does this say about warranties and consumer expectations? Clearly, companies know that customers put a great deal of faith in product warranties, whether deserved or not. And customers have come to expect that a product with a longer warranty will offer a longer useful life. Sadly, this is often not the case, and many companies never expects to live up to the expectations they set right on the package.

You might also want to read these other posts...

  • Electric Car Over the Internet: My Experience Buying From…
  • How To Connect Everything From Everywhere with ZeroTier
  • Powering Rabbits: The Mean Well LRS-350-12 Power Supply
  • What You See and What You Get When You Follow Me
  • Tortoise or Hare? Nvidia Jetson TK1

Filed Under: Apple, Personal, Terabyte home Tagged With: Apple, AppleCare, CFL, GE, reliability, Seagate, warranty, Western Digital

Primary Sidebar

An SSD is just a very small storage array

Stephen Foskett

Subscribe via Email

Subscribe via email and you will receive my latest blog posts in your inbox. No ads or spam, just the same great content you find on my site!
 New posts (daily)
 Where's Stephen? (weekly)

Download My Book


Download my free e-book:
Essential Enterprise Storage Concepts!

Recent Posts

How To Install ZeroTier on TrueNAS 12

February 3, 2022

Scam Alert: Fake DMCA Takedown for Link Insertion

January 24, 2022

How To Connect Everything From Everywhere with ZeroTier

January 14, 2022

Electric Car Over the Internet: My Experience Buying From Vroom

November 28, 2020

Powering Rabbits: The Mean Well LRS-350-12 Power Supply

October 18, 2020

Tortoise or Hare? Nvidia Jetson TK1

September 22, 2020

Running Rabbits: More About My Cloud NUCs

September 21, 2020

Introducing Rabbit: I Bought a Cloud!

September 10, 2020

Remove ROM To Use LSI SAS Cards in HPE Servers

August 23, 2020

Test Your Wi-Fi with iPerf for iOS

July 9, 2020

Symbolic Links

    Featured Posts

    The Prime Directive of Storage: Do Not Lose Data

    December 12, 2014

    Cisco’s Trojan Horse

    September 15, 2014

    MacBook Users: Encrypt Your Drive with OS X FileVault! It’s Easy and Free!

    December 20, 2012

    Why Big Disk Drives Require Data Integrity Checking

    December 19, 2014

    It’s Time To Move Beyond Passwords (Especially On Web Sites)

    January 8, 2016

    Infographic: Real-World Port Throughput Relative To Thunderbolt (Formerly Light Peak)

    February 21, 2011

    Why Are PCIe SSDs So Fast?

    June 12, 2013

    A Fairy Tale of Two Storage Protocols

    September 23, 2014

    ZFS Is the Best Filesystem (For Now…)

    July 10, 2017

    How Smart Is the Mondaine Helvetica Smart Watch?

    December 30, 2015

    Footer

    Legalese

    Copyright © 2022 · Log in