The Apple Watch we saw this week is not a transformative product. Itâ€™s simply a very well-executed smart watch, and like every other option in this category seems lost as to what itâ€™s supposed to be used for. And the physical design is a serious miss for Jony Ive and company, a tasteless rectangular blob. So how can Apple sell these things?
Apple previewed their 2015 Apple Watch this week, and Iâ€™m not entirely convinced that they have a hit on their hands. Rather than a transformative punch, Apple showed an unfocused product that canâ€™t figure out just what itâ€™s supposed to be. The software side can improve dramatically before launch, but what about the physical design?
The current Apple Watch doesnâ€™t look that great. Apple previewed an unfocused product that needs quite a bit more development to be â€œinsanely great.â€ Perhaps the software situation will improve by launch time, with Apple figuring out just what this thing is supposed to be and focusing on that. But itâ€™s doubtful that the physical design will be altered much.
Although it won’t be available for purchase for months, Apple just announced the new standard in smart watches and wearable computers. It’s as far ahead of the status quo as the iPhone was from the “smart” phone pack on its introduction back in 2007. But as it stands, the Apple Watch doesn’t transform the market: Although it will undoubtedly capture most of the smart watch market, this isn’t yet a transformative product for modern society like the iPhone or iPad.
It takes a truly-remarkable leader to be willing to kill his old golden geese to make room for a new one; so far, only Apple and Amazon seem willing to forgo continuity in the name of profitable destruction. But new corporate leadership at Microsoft might un-stick the company and awaken the once-innovative Redmond powerhouse. The retirement of Steve Ballmer is welcome news.