May 16, 2012

What I’ve Learned From Vendor Blogging

Everyone is a vendor - what are you selling?

Concluding my series on vendor bloggers, I present my own experiences wearing multiple hats and trying to remain credible.

Vendor Non-Blogs

Biased content isn't just found on blogs - it's much more likely to be found in other areas like Twitter and discussion forums. Is Astroturf on the move?

Biased content isn’t just found on blogs – it’s much more likely to be found in other areas like Twitter and discussion forums. When does discussion become Astroturf?

The Spectrum of Vendor Blogs

Not all bloggers are equally vendor-focused - it's a spectrum

There is a spectrum of vendor-oriented blogging in various IT infrastructure areas: Some are more or less open about where they work, some focus on common technology, and others work in marketing. Bloggers are wise to keep these in mind as they move to new companies!

Vendor Bloggers 1: Why Does It Matter?

Are you a vendor blogger or an independent? Can you straddle the line and be both?

What does it mean for the community when independent bloggers go to work for vendors? The Internet has changed the old game of leveraging publications for PR. Can you still trust what you read?