Too many marketers and salespeople play fast and loose with words, but they’re only hurting themselves. Improper usage is embarrassing and causes a loss of credibility with the people they most want to reach. It would be wise to spend a lot more time being correct and a little less time jumping on bandwagons and buzzwords!
Perhaps “Windows RT” is meaningful and appropriate in Microsoft’s eyes, but it is an utter failure if no one else comprehends the name. Microsoft should have used a more obvious and meaningful term to differentiate “run time” products instead of another investment in Windows Alphabet Soup.
I hope this post isn’t too “out in left field” but I thought it needed to be said. Independent social media has evolved into a powerful mechanism to influence belief, behavior, and (yes) buying. I take my little dollop of influence very seriously, and feel an incredible responsibility to live up to the trust placed in me by others. I will try every day not to let you all down!
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes!
I’ve witnessed quite a few publicity stunts from IT industry companies, many of which include over-the-top videos. But it’s rare to find one that’s actually amusing and informative. That’s why I was so pleased to discover a new video from Symantec on YouTube: It’s silly and fun, well produced, and actually tells us something about data de-duplication! Take a look yourself, and let me know what you think.