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Stephen Foskett, Pack Rat

Understanding the accumulation of data

You are here: Home / Archives for marketing

marketing

Marketers: Fudging the Meaning of Buzzwords Matters (To You!)

December 2, 2015 By Stephen 2 Comments

Piling on to whatever new buzzword has the attention of the public is as old as marketing. But marketers that engage in these tactics are doing themselves and their companies a disservice. This is especially for major purchases that require deliberation and invite comparisons. Over time, the truth will come out and real buyers won't be fooled. Usage is Fluid Too often, when … [Read more...] about Marketers: Fudging the Meaning of Buzzwords Matters (To You!)

The Windows RT Name is Worse Than Meaningless

July 20, 2012 By Stephen 9 Comments

Why can't Microsoft come up with compelling names for its products? Windows RT is the latest abomination from Redmond, offering no insight to prospective customers and failing to place the product in Microsoft's wide range of offerings. Even as Microsoft touts a “PC plus” future, Windows RT continues the company's trend of haphazardly tossing “Windows” into every product … [Read more...] about The Windows RT Name is Worse Than Meaningless

Preserving Your Credibility Is Your Prime Directive

June 4, 2012 By Stephen 3 Comments

Social media is noisy. All those blogs, tweets, videos, photos, friends, reviews, and everything else create a real ruckus. And waves of spam, astroturf, and plain-old marketing prove that not everyone is trustworthy. So how can one learn from social media without getting taken for a ride? It's All About Credibility When it comes to social media, your credibility is … [Read more...] about Preserving Your Credibility Is Your Prime Directive

How to Get Me to Write about Your Company or Product

March 15, 2012 By Stephen 2 Comments

Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes! You Can't Buy Posts or Links Here This blog is … [Read more...] about How to Get Me to Write about Your Company or Product

How Many Social Media Marketing Campaigns Fit Into a Mini Cooper?

July 29, 2011 By Stephen 1 Comment

I've witnessed quite a few publicity stunts from IT industry companies, many of which include over-the-top videos. But it's rare to find one that's actually amusing and informative. That's why I was so pleased to discover a new video from Symantec on YouTube: It's silly and fun, well produced, and actually tells us something about data de-duplication! Take a look yourself, and … [Read more...] about How Many Social Media Marketing Campaigns Fit Into a Mini Cooper?

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