I love watches and technology, so I was thrilled to hear about the creation of a “horological smart watch” base by the Swiss watchmaking industry. One of the first examples of this new breed is the just-released Mondaine Helvetica Smart. I purchased one of these watches, the limited-edition “1 of 1957” variety, and have had a chance to evaluate it both as a watch and a gadget.
Is the Apple Watch a personal communication revolution like the iPhone, a well-executed gadget like the Apple TV, or a total miss? Does it mark the end of the the world as we know it for watches? And what’s it like to use one? I’m a watch guy and a gadget guy, so perhaps my perspective will be of some value.
The Apple Watch we saw this week is not a transformative product. Itâ€™s simply a very well-executed smart watch, and like every other option in this category seems lost as to what itâ€™s supposed to be used for. And the physical design is a serious miss for Jony Ive and company, a tasteless rectangular blob. So how can Apple sell these things?
Apple previewed their 2015 Apple Watch this week, and Iâ€™m not entirely convinced that they have a hit on their hands. Rather than a transformative punch, Apple showed an unfocused product that canâ€™t figure out just what itâ€™s supposed to be. The software side can improve dramatically before launch, but what about the physical design?
The current Apple Watch doesnâ€™t look that great. Apple previewed an unfocused product that needs quite a bit more development to be â€œinsanely great.â€ Perhaps the software situation will improve by launch time, with Apple figuring out just what this thing is supposed to be and focusing on that. But itâ€™s doubtful that the physical design will be altered much.