Next week I will be returning to Storage Decisions after missing the last few in 2009. Although I’ve presented at dozens of TechTarget’s storage shows, this will be the first time I will be representing a vendor (Nirvanix) with a show floor booth.
Although my dislike for certain aspects of trade shows (especially booth babes and chotchkies) are well documented, I’ll be trying some new ideas:
- I’ve been working on a concise overview of cloud storage for my in-stage presentation (Tuesday at 11:30 in the main ballroom)
- Being a cloud vendor, we will have a very plain booth – what better way to represent reduction in data center footprint than demoing our offering from an empty table?
- Rather than giving away some cheap flashy-light junk, we will be offering attendees a free tree. Seriously! Everyone who visits our booth will get a tree planted in their name, doing a bit to offset the massive environmental impact of the show and demonstrating the positive environmental impact of cloud computing.
- We will have three technical experts, one CEO, and two salespeople on the show floor, matching my suggested 50-50 ratio of tech and sales.
- We will be offering a free cloud computing strategy workshop to interested and qualified attendees following the show to facilitate deeper discussion.
- We are also hosting a CIO-level roundtable discussion in New York with some of the City’s top companies in October.
This is a major test, in my opinion, of substance over flash. Although cheap gimmicks might attract short-term attention, I believe that they do nothing to deliver real results. Instead, we’ll be applying our best people and ideas and demonstrating both our values and our value. Wish me luck, and I’ll see you in New York!
As many folks know, I wear two hats: I work full-time as Director of Consulting for Nirvanix, where I help customers realize the strategic value of cloud storage. In my off-hours I also write, speak, and generally gad about the industry as a sort of non-analyst. If you or your company will be at Storage Decisions New York 2009, drop me a line and let’s meet up!