I was at Interop Las Vegas this week, and the Expo floor was alive with gimmicks. We had a talking robot, a boxing ring, a GT40, and two Mythbusters lookalikes. But what's the point of a gimmick without a tie-in? So I set out on a personal quest, asking the sponsors of the gimmickiest stunts to explain what point they were trying to make. Why did McAfee have two Ford GT's? … [Read more...] about Interop Show-Floor Gimmicks: What’s the Tie-In?
I've never been a fan of the junky, wasteful side of conference attendance. I railed about "booth babes and chotchkies" last year, and tried to make my presentations qualitatively different. But there is another class of giveaway at conferences: Solid, pricey loot. Back in the old days, vendors used to give away Harley Davidson motorcycles and Mercedes-Benz cars (no … [Read more...] about Conference Loot: SNW Orlando 2010 Edition
Next week I will be returning to Storage Decisions after missing the last few in 2009. Although I've presented at dozens of TechTarget's storage shows, this will be the first time I will be representing a vendor (Nirvanix) with a show floor booth. Although my dislike for certain aspects of trade shows (especially booth babes and chotchkies) are well documented, I'll be … [Read more...] about What’s All This About Cloud Storage? Ask Me At Storage Decisions