The Artist Formerly Known As Network Appliance

Network Appliance is no more. The company that made the second enterprise storage device I ever used, added the terms “filer” and “appliance” to the enterprise IT lexicon, and long suffered from a confusing array of names, is now officially called NetApp.

This is probably a good idea. A company needs a single name, and NetApp is what lots of people (even me) have long called the company. Plus, it’s never good to have your company name be the same as one of your products, at least when you make more than one. And NetApp has lots of different products, many of which are not network appliances…

They’ve added a new logo, too, which ironically looks like a thick blue dolmen to me, but was probably supposed to evoke a door and the letter, N. I always liked the old round peg in a round hole idea, myself… But then again, I always kinda liked yellow and purple and silver storage devices, too!

Remember the old days, when it was Apple Computer, HP still stood for Hewlett-Packard, Sun for Stanford University Network, and EMC for Evil Machine Company? (Just kidding, guys, I know it was Egan, Marino and Einstein’s equation…) But the world will end if IBM ever changes its logo!

Update: More coverage:

• Marc Farley liked the old logo better
• Robin Harris is wined and dined by NetApp in New York – where’s my invite, guys?
• Rajeev Karamchedu thinks it looks like an IBM lego house…
• Zerowait calls it a staple and compares it to New Coke – Ouch!
• The Register is even less complimentary…

Image by Andrew Dunn courtesy of Wikimedia Commons, cc-by-sa-2.0