I justify spending six times more on the Vertex 100 for a simple reason: It’ll keep up with the heavy water use in my house. I’m hoping I’ll never have to worry about hot water as long as I live here. The fact that it saves over $100 per year due to energy-efficient design is just icing on the cake.
I am in the process of upgrading my own home to make it more energy efficient. I do this mainly as an exercise of faith and science, since my electric and gas bills are not currently all that expensive. But I just can’t countenance burning 10 times more electricity than I need to, even if I can afford it. It’s also an exercise in geekiness, since today’s lighting alternatives and appliances have an undeniable techno-cool factor about them.