I stepped into a hornet nest this week when I posted a write-up about a new flash storage array from Pure Storage. The controversy had nothing to do with the underlying technology, which seems quite sound. Rather, it was all about pricing, with Pure’s competitors calling foul on their price comparisons.
Why do we care about thin provisioning? Because storage is not getting cheaper. If you went to buy a disk ten years ago, you’re going to spend about the same as would today, but you’re going to get a lot more capacity – a lot more capacity! The fact that we have terrible utilization of enterprise resources is really not helping us, and it’s not getting any better. It hasn’t improved because they are “doing storage” the same way.
Since all the cool companies are offering capacity guarantees these days, I thought I might as well throw my hat into the ring and offer one, too. Starting now, I guarantee any takers an easy plan to write 50% more production data to your existing storage environment. Even better, I’ll do it with no additional hardware or software to purchase and install and no complicated terms and conditions. You won’t even have to delete anything, but if you do I’ll guarantee double your data! And I’ll only charge 50% of the deferred storage hardware and software spend, and if I can’t do it you pay nothing. What have you got to lose?
Corporate IT is at a crossroads. The financial crisis has had a massive impact on budget priorities: Do more with less is the message of the day. But how can this be achieved? Challenges for Enterprise IT I’ve spent 15 years focused on the business of IT, with a special interest in data storage, since […]
I’m pleased to announce that I will be presenting at all four of TechTarget’s excellent end user-focused 2009 Storage Decisions conferences in North America! I’m also very excited to be developning two entirely new sessions for the show: Tools and Tricks to Manage Capacity – Knowing how much disk capacity you have allocated, how much […]