I hope this post isn’t too “out in left field” but I thought it needed to be said. Independent social media has evolved into a powerful mechanism to influence belief, behavior, and (yes) buying. I take my little dollop of influence very seriously, and feel an incredible responsibility to live up to the trust placed in me by others. I will try every day not to let you all down!
PR
How to Get Me to Write about Your Company or Product
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes!
EMC Taunts NetApp: Counting Coup or Poor Sportsmanship?
Today was a big one for EMC, with the company launching or updating 41 storage products, including the new VNX storage system. EMC’s press and analyst event was equally notable, with a large crowd of insiders (including me) brought to New York City to watch a sideshow of world records set. Although Wall Street noticed all the fuss and rewarded the company with a 52-week high stock price, some actions away from the Equitable Center drew the ire of EMC competitor, NetApp.
My Stance on Embargoes
Embargoes help us all. I love that I can get inside information ahead of announcements, giving me time to consider the implications of new technology releases. I’m not scoop driven (though I’ve sometimes gotten the scoop) so I’m less interested in timeliness than I am in the depth of insight I can get from a briefing.
Consulting Is A Perilous Business But Credibility Is What Matters
I’ve called myself a “vendor-independent storage consultant” for more than a decade now, but my good friend, Greg Schultz, recently challenged me on that statement. Sure, I haven’t worked for a vendor of tin boxes and spinning rust, or the software that runs the stuff, but I’m firmly rooted in the supply side of things. […]
