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Stephen Foskett, Pack Rat

Understanding the accumulation of data

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Marketers: Fudging the Meaning of Buzzwords Matters (To You!)

December 2, 2015 By Stephen 2 Comments

Piling on to whatever new buzzword has the attention of the public is as old as marketing. But marketers that engage in these tactics are doing themselves and their companies a disservice. This is especially for major purchases that require deliberation and invite comparisons. Over time, the truth will come out and real buyers won't be fooled. Usage is Fluid Too often, when … [Read more...] about Marketers: Fudging the Meaning of Buzzwords Matters (To You!)

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The same thing can be identified by many different terms, and the same term may mean many different things.

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