VMware doesn’t want to hurt its parent, EMC, any more than Oedipus desired his own parents’ fate. Indeed, VMware spends an incredible amount of time and effort innovating both internal and external integration features for storage. They do this to meet their own I/O demands, not out of bloodlust or hubris. But like the tragic hero in a Greek play, VMware is destined to anonymize and homogenized enterprise storage, and this will drastically affect the future of EMC and other pure storage vendors.