Piling on to whatever new buzzword has the attention of the public is as old as marketing. But marketers that engage in these tactics are doing themselves and their companies a disservice. This is especially for major purchases that require deliberation and invite comparisons. Over time, the truth will come out and real buyers won't be fooled. Usage is Fluid Too often, when … [Read more...] about Marketers: Fudging the Meaning of Buzzwords Matters (To You!)
jargon
Jargon Watch: EMC 3D = Data Deduplication
Watching the announcements coming out of EMC World today, one bit of jargon stuck out at me: The EMC bloggers are starting to refer to "data deduplication" as "3D". I had never heard this terminology before yesterday, but the EMCers are all using it, so it must be a popular term inside that company. So I'm just giving my readers a heads-up: 3D is deduplication, at least at … [Read more...] about Jargon Watch: EMC 3D = Data Deduplication