Too many marketers and salespeople play fast and loose with words, but they’re only hurting themselves. Improper usage is embarrassing and causes a loss of credibility with the people they most want to reach. It would be wise to spend a lot more time being correct and a little less time jumping on bandwagons and buzzwords!
Watching the announcements coming out of EMC World today, one bit of jargon stuck out at me: The EMC bloggers are starting to refer to “data deduplication” as “3D”. I had never heard this terminology before yesterday, but the EMCers are all using it, so it must be a popular term inside that company. So […]