“Private cloud” wasn’t just the message of EMC World 2010, it was the slogan. The phrase was everywhere, from the airport to the taxis to the cycle rickshaws to the convention center walls. But end users seemed as confused as ever when talking to me, and EMC’s own show video proves the point: EMC’s customers are using virtualization and public cloud talking points, not the private cloud concepts EMC is pitching!
Concluding my series on vendor bloggers, I present my own experiences wearing multiple hats and trying to remain credible.
HP and Ivy did a darn fine job of putting together a set of sessions to tell us what they have. They presented folks who really knew their stuff, warts and all. They invited a variety of independent voices and let us ask and say anything we wanted with no expectations, let alone an NDA. This was a stellar event, and every other IT company should be asking why they didn’t do it first.
Championing “open” and calling for standards has become the first stalling action by late-movers in technology spaces. They see opportunity passing by and try to hold back progress and FUD the market by yelling about proprietary solutions, vendor lock-in, and a lack of standards. Many well-intentioned IT folks follow along: After all, who doesn’t want openness, standardization, and interoperability?