VMware is in an enviable but tricky situation: The company must work closely with hardware partners, keeping these prime sales and promotional channels happy and supportive. But VMware must also innovate around proprietary OEMs, subverting their products with integrated software before a rival steps up with an integrated alternative. This two-prong "coopetition" strategy has … [Read more...] about VMware’s Hardware Partner Strategy: Heads I Win, Tales You Lose
I'm an IT revolutionary. I talk all the time about the quaint backwards "state of the art" in enterprise IT, what with its (many) decades old protocols, paradigms, and practices. What we call modern is really just a charade of faked-out old-fashioned open systems infrastructure: Pretend servers talking to fake disks over frankenstein networking technology. What is Flexible … [Read more...] about Flexible IT and the Path to the Services Future
Who's naughty and who's nice? The average computer geek of the last decade would have placed Microsoft atop the naughty list. The average corporate IT manager's nice list probably wouldn't have included EMC and Oracle. Yet Google, Apple, Sun, HP and even IBM don't have this frequent negativity directed towards them. What's the difference between naughty and nice when it comes … [Read more...] about Are Microsoft and EMC beginning a renaissance of geek respect?
This world of cloud computing sure can seem cloudy. Last night at CloudCamp Columbus, I led a session outlining the incredible differences between the diverse offerings all called cloud storage. How can companies like Amazon, Nirvanix, Rackspace, EMC, and the rest use the same name for such vastly different products? … [Read more...] about CloudStuff Versus Stuff in the Cloud
As I guessed on Friday, EMC has officially announced their Maui Atmos software layer today, calling it the "industry's first COS (cloud-optimized storage) offering", "a new era for IT", and "a new category of storage." So the new era for IT is a cloud with globally-distributed object stores with policy management? Great! But I thought the new era for IT was a cloud with … [Read more...] about EMC Atmos Versus VMware VDC-OS: Will The Real Cloud Strategy Please Stand Up?