Consulting Is A Perilous Business But Credibility Is What Matters
Posted by Stephen in Personal on 26. Mar, 2009 | View Comments
I’ve called myself a “vendor-independent storage consultant” for more than a decade now, but my good friend, Greg Schultz, recently challenged me on that statement. Sure, I haven’t worked for a vendor of tin boxes and spinning rust, or the software that runs the stuff, but I’m firmly rooted in the supply side of things. [...]
What Elections Teach Us About Marketing
Posted by Stephen in Everything on 02. Nov, 2008 | View Comments
This is part of an ongoing series of longer articles I will be posting every Sunday.
This is not a political blog, and this will not be a political post. But there is something to be learned about marketing from the way that political campaigns market their candidates, and this is a lesson for all time.
Watching [...]
Evangelize!
Posted by Stephen in Enterprise storage, Personal on 24. Sep, 2007 | View Comments
The estimable Guy Kawasaki will be presenting a free webcast tomorrow at 11 AM Pacific focusing on how to evangelize your product or service. Although his work after Apple hasn’t been as high profile, I feel that he is a person that we all ought to pay attention to!
Online Storage? Hardly!
Posted by Stephen in Enterprise storage, Terabyte home on 16. Aug, 2007 | View Comments
Robin Harris blogged today about Google’s pay-for-storage service, and he hit the nail on the head. It (and pretty much every other current online storage service) is nearly worthless to most folks because it lacks one simple thing: A usable interface. Set aside Google’s traditionally horrid (lack of) marketing and you’re left with a service [...]
Blogketing Ourselves
Posted by Stephen in Enterprise storage, Personal on 27. Jul, 2007 | View Comments
I guess I kind of touched Jon Toigo nerve when I said he was “promoting himself”. Sounds like he took offense to the term, but perhaps he shouldn’t have!
Let me give you some background, gentle reader… I’ve never worked for a “product company” in the storage industry, I’m a services guy. And services are all [...]
Hybrid Drives Are Here – But they’re Irrelevant to Enterprise Storage
Posted by Stephen in Enterprise storage, Terabyte home on 19. Jul, 2007 | View Comments
It isn’t every day that a new hard disk technology is introduced, but Samsung recently did just that with the introduction of their SpinPoint MH80. This conventional looking SATA hard drive packs 256 MB of NAND flash memory alongside two conventional platters totaling 160 GB of traditional magnetic storage. Tellingly, it’s a 2.5” [...]
NetApp heads to the buffet
Posted by Stephen in Enterprise storage on 21. Jun, 2007 | View Comments
So NetApp is bundling their software for their low-end iSCSI arrays according to CRN. Aah that perennial battle of a la carte pricing versus bundles… Is it better to offer customers everything they might need at a single price or to give them the chance to pick and choose? Let’s think about it…
