Too many marketers and salespeople play fast and loose with words, but they’re only hurting themselves. Improper usage is embarrassing and causes a loss of credibility with the people they most want to reach. It would be wise to spend a lot more time being correct and a little less time jumping on bandwagons and buzzwords!
Perhaps “Windows RT” is meaningful and appropriate in Microsoft’s eyes, but it is an utter failure if no one else comprehends the name. Microsoft should have used a more obvious and meaningful term to differentiate “run time” products instead of another investment in Windows Alphabet Soup.
I hope this post isn’t too “out in left field” but I thought it needed to be said. Independent social media has evolved into a powerful mechanism to influence belief, behavior, and (yes) buying. I take my little dollop of influence very seriously, and feel an incredible responsibility to live up to the trust placed in me by others. I will try every day not to let you all down!
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes!
I’ve witnessed quite a few publicity stunts from IT industry companies, many of which include over-the-top videos. But it’s rare to find one that’s actually amusing and informative. That’s why I was so pleased to discover a new video from Symantec on YouTube: It’s silly and fun, well produced, and actually tells us something about data de-duplication! Take a look yourself, and let me know what you think.
I spent last week tying up loose ends before Tech Field Day 5 in San Jose. It’s going to be a great event, with presentations by Symantec, Drobo, Xangati, NetEx, InfoBlox, HP, and a new company making their US launch! In the mean time, I am working hard to wrap up the Small Enterprise Storage Array Buyers’ Guide for DCIG and continuing my regular work – spreading the word about state of the art IT! I’ve been researching VMware extensively, and building a home lab server, in preparation for my Storage for Virtual Servers seminar, too.
Last week was cut short by attendance at EMC’s “Record Breaking” product launch. I covered the shenanigans and marketing antics already, and will dive deeper into the technical and product announcements later. Next week I’ll be at The Exec Event in Palo Alto, but have some posts ready to roll while I’m away!
Today was a big one for EMC, with the company launching or updating 41 storage products, including the new VNX storage system. EMC’s press and analyst event was equally notable, with a large crowd of insiders (including me) brought to New York City to watch a sideshow of world records set. Although Wall Street noticed all the fuss and rewarded the company with a 52-week high stock price, some actions away from the Equitable Center drew the ire of EMC competitor, NetApp.
Did some pNFS proponent slip a love potion into the coffee at EMC? Suddenly it’s pNFS time at the company known for its reluctance to embrace file sharing and filesystems in general. The purple prose is flying, with Chad Sakac declaring himself “a big fan of the application of NFS” and Chuck Hollis extolling the “inherent simplicity and ease-of-management of NFS.” The NetApp guys must be amused by the bear hug from Hopkinton, but many are seeing deja-vu all over again.
I’ve called myself a “vendor-independent storage consultant” for more than a decade now, but my good friend, Greg Schultz, recently challenged me on that statement. Sure, I haven’t worked for a vendor of tin boxes and spinning rust, or the software that runs the stuff, but I’m firmly rooted in the supply side of things. […]