February 11, 2012

How Many Social Media Marketing Campaigns Fit Into a Mini Cooper?

I’ve witnessed quite a few publicity stunts from IT industry companies, many of which include over-the-top videos. But it’s rare to find one that’s actually amusing and informative. That’s why I was so pleased to discover a new video from Symantec on YouTube: It’s silly and fun, well produced, and actually tells us something about data de-duplication! Take a look yourself, and let me know what you think.

Back From the Pile: Interesting Links, February 4, 2011

I spent last week tying up loose ends before Tech Field Day 5 in San Jose. It’s going to be a great event, with presentations by Symantec, Drobo, Xangati, NetEx, InfoBlox, HP, and a new company making their US launch! In the mean time, I am working hard to wrap up the Small Enterprise Storage Array Buyers’ Guide for DCIG and continuing my regular work – spreading the word about state of the art IT! I’ve been researching VMware extensively, and building a home lab server, in preparation for my Storage for Virtual Servers seminar, too.

Back From the Pile: Interesting Links, January 21, 2011

Last week was cut short by attendance at EMC’s “Record Breaking” product launch. I covered the shenanigans and marketing antics already, and will dive deeper into the technical and product announcements later. Next week I’ll be at The Exec Event in Palo Alto, but have some posts ready to roll while I’m away!

EMC Taunts NetApp: Counting Coup or Poor Sportsmanship?

A NetApp contact provided this photo of the sidewalk logo

Today was a big one for EMC, with the company launching or updating 41 storage products, including the new VNX storage system. EMC’s press and analyst event was equally notable, with a large crowd of insiders (including me) brought to New York City to watch a sideshow of world records set. Although Wall Street noticed all the fuss and rewarded the company with a 52-week high stock price, some actions away from the Equitable Center drew the ire of EMC competitor, NetApp.

Is NFS v3 Really That Bad?

Do we really need parallel NFS?

Did some pNFS proponent slip a love potion into the coffee at EMC? Suddenly it’s pNFS time at the company known for its reluctance to embrace file sharing and filesystems in general. The purple prose is flying, with Chad Sakac declaring himself “a big fan of the application of NFS” and Chuck Hollis extolling the “inherent simplicity and ease-of-management of NFS.” The NetApp guys must be amused by the bear hug from Hopkinton, but many are seeing deja-vu all over again.

Consulting Is A Perilous Business But Credibility Is What Matters

consulting-economics

I’ve called myself a “vendor-independent storage consultant” for more than a decade now, but my good friend, Greg Schultz, recently challenged me on that statement. Sure, I haven’t worked for a vendor of tin boxes and spinning rust, or the software that runs the stuff, but I’m firmly rooted in the supply side of things. [...]

What Elections Teach Us About Marketing

Ohio residents are deluged with anti-Obama mailings like these

This is part of an ongoing series of longer articles I will be posting every Sunday. This is not a political blog, and this will not be a political post. But there is something to be learned about marketing from the way that political campaigns market their candidates, and this is a lesson for all [...]

Evangelize!

The estimable Guy Kawasaki will be presenting a free webcast tomorrow at 11 AM Pacific focusing on how to evangelize your product or service. Although his work after Apple hasn’t been as high profile, I feel that he is a person that we all ought to pay attention to!

Online Storage? Hardly!

Robin Harris blogged today about Google’s pay-for-storage service, and he hit the nail on the head. It (and pretty much every other current online storage service) is nearly worthless to most folks because it lacks one simple thing: A usable interface. Set aside Google’s traditionally horrid (lack of) marketing and you’re left with a service [...]

Blogketing Ourselves

I guess I kind of touched Jon Toigo nerve when I said he was “promoting himself”. Sounds like he took offense to the term, but perhaps he shouldn’t have!