The Apple Watch we saw this week is not a transformative product. It’s simply a very well-executed smart watch, and like every other option in this category seems lost as to what it’s supposed to be used for. And the physical design is a serious miss for Jony Ive and company, a tasteless rectangular blob. So how can Apple sell these things?
Apple previewed their 2015 Apple Watch this week, and I’m not entirely convinced that they have a hit on their hands. Rather than a transformative punch, Apple showed an unfocused product that can’t figure out just what it’s supposed to be. The software side can improve dramatically before launch, but what about the physical design?
The current Apple Watch doesn’t look that great. Apple previewed an unfocused product that needs quite a bit more development to be “insanely great.” Perhaps the software situation will improve by launch time, with Apple figuring out just what this thing is supposed to be and focusing on that. But it’s doubtful that the physical design will be altered much.
Although it won’t be available for purchase for months, Apple just announced the new standard in smart watches and wearable computers. It’s as far ahead of the status quo as the iPhone was from the “smart” phone pack on its introduction back in 2007. But as it stands, the Apple Watch doesn’t transform the market: Although it will undoubtedly capture most of the smart watch market, this isn’t yet a transformative product for modern society like the iPhone or iPad.
I got to try out the new in-flight entertainment system from United Airlines on this morning’s flight from Cleveland to San Francisco. This Wi-Fi-based system allows streaming of movies and TV shows to laptops and apple iPad and iPhone devices and is much more satisfying than the old ceiling- or seat-mounted systems.
New business travelers first should sign up for a preferred hotel and airline program and focus their travel dollars there. Then, they should get a Chase Sapphire card or American Express Platinum card to earn points on travel and transfer those points to the hotel or airline program for redemption. Finally, they should consider getting the co-branded credit card for their hotel chain and airline of choice.
Edward Snowden, NSA whistleblower, appeared at TED2014. His video, embedded below, must be watched. You may think he’s a hero or you may think he’s a villain, but he’s unequivocally right about one thing: We must protect the integrity of the Internet and online communications or we risk disrupting the world economy and all of our lives.