What’s the difference between naughty and nice when it comes to IT companies? Microsoft and EMC would definitely not have made the nice list over the last decade, but things are changing. With their competition taking dents in the ongoing battles, Microsoft and EMC just don’t look so bad anymore.
Consumers demand friendly, flexible solutions. They don’t want to fuss with their media, and they don’t want simple shared storage. They want integration with multiple devices and flexibility to access their content on any device.