This is the fourth in my series on the Apple Watch. Read the rest: Transformative Success — My Thoughts on the Apple Watch Hodgepodge: My Thoughts on the Apple Watch, Part 2 The Fashion Function: My Thoughts on the Apple Watch, Part 3 The Apple Watch we saw this week is not a transformative product. It’s simply a very well-executed smart watch, and like every other … [Read more...] about Selling Fashion: My Thoughts on the Apple Watch, Part 4
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A Nerve-Racking Revolution at the Apple Store
Last week I walked out of Apple's flagship store on Arlington Street in Boston feeling like a shoplifter. If you were there, you would have seen the following: A guy walks to the back of the second floor, pulls a brand-new iPhone bumper off the shelf, fiddles with his iPhone, opens the package at one of the yellow wood tables, fits the bumper to his phone, and walks out of the … [Read more...] about A Nerve-Racking Revolution at the Apple Store