I was at Interop Las Vegas this week, and the Expo floor was alive with gimmicks. We had a talking robot, a boxing ring, a GT40, and two Mythbusters lookalikes. But what's the point of a gimmick without a tie-in? So I set out on a personal quest, asking the sponsors of the gimmickiest stunts to explain what point they were trying to make. Why did McAfee have two Ford GT's? … [Read more...] about Interop Show-Floor Gimmicks: What’s the Tie-In?