Social media is noisy. All those blogs, tweets, videos, photos, friends, reviews, and everything else create a real ruckus. And waves of spam, astroturf, and plain-old marketing prove that not everyone is trustworthy. So how can one learn from social media without getting taken for a ride? It's All About Credibility When it comes to social media, your credibility is … [Read more...] about Preserving Your Credibility Is Your Prime Directive
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The Spectrum of Vendor Blogs
As companies discover blogging and social media, a spectrum of vendor-oriented blogging emerges: Some are more or less open about where they work, some focus on common technology, and others work in marketing. Companies must strive for openness in social media, and bloggers are wise to keep these considerations in mind as they move to new companies! The Vendor Blogging … [Read more...] about The Spectrum of Vendor Blogs