Data Robotics spent the last year transforming itself from a maker of expensive consumer storage devices to a player in the nascent small enterprise storage array market. That process took another step this week, as Data Robotics officially renamed itself Drobo. It is ironic that the company would shed a longer, corporate sounding name for the familiar consumer product designation, but there is no denying the power of the Drobo brand.
Data Robotics is back with yet another member in the rapidly-expanding Drobo family of “storage robots.” The newly-announced Drobo FS brings gigabit Ethernet, file-sharing protocols, and installable apps to the platform’s industry-leading flexibility and data protection. But Drobo FS is no slam dunk: It’s expensive, not found in (many) stores, and the value proposition can be difficult to comprehend. Will Drobo FS sink or swim?
Data Robotics has doubled the size of their product line, adding two new Drobo storage devices alongside the existing Drobo (version 2) and DroboPro, which I’ve previously written about.