Social media is noisy. All those blogs, tweets, videos, photos, friends, reviews, and everything else create a real ruckus. And waves of spam, astroturf, and plain-old marketing prove that not everyone is trustworthy. So how can one learn from social media without getting taken for a ride? It's All About Credibility When it comes to social media, your credibility is … [Read more...] about Preserving Your Credibility Is Your Prime Directive
blogging
How to Get Me to Write about Your Company or Product
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes! You Can't Buy Posts or Links Here This blog is … [Read more...] about How to Get Me to Write about Your Company or Product
SlideShare Embed Injects ScoreCard “Market Research” Junk
I've used SlideShare for a while, and enjoy embedding the viewer into blog posts about my conference presentations. But lately I've noticed weird behavior in the WordPress editor and set out to determine what was going on. It appears that SlideShare is injecting a tracking code from "ScoreCard Research" when their slideshow embed code is used. This would be bad enough on its … [Read more...] about SlideShare Embed Injects ScoreCard “Market Research” Junk
Back From the Pile: Interesting Links, December 24, 2010
Happy end-of-the-year week! I'll be posting an 11-part series on thin provisioning starting today, but last week was eventful as well. I introduced my enterprise IT events calendar and wrote more about HP's expiring ink and my HP printer's demise. It was also time to write about The Four Stages of Vendor Blogging and advising my clients to Always Punch Above Their … [Read more...] about Back From the Pile: Interesting Links, December 24, 2010
My Stance on Embargoes
A few weeks ago, I was briefed on a new RAID storage system. While discussing the (embargoed) announcement, I was puzzled that there didn't seem to be any new content in the release. Everything we discussed was already listed on their web site, even though it wasn't supposed to "go live" for a week. The company was embarrassed - they had broken their own embargo! See my … [Read more...] about My Stance on Embargoes