I hope this post isn’t too “out in left field” but I thought it needed to be said. Independent social media has evolved into a powerful mechanism to influence belief, behavior, and (yes) buying. I take my little dollop of influence very seriously, and feel an incredible responsibility to live up to the trust placed in me by others. I will try every day not to let you all down!
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes!
Happy end-of-the-year week! I’ll be posting an 11-part series on thin provisioning starting today, but last week was eventful as well. I introduced my enterprise IT events calendar and wrote more about HP’s expiring ink and my HP printer’s demise. It was also time to write about The Four Stages of Vendor Blogging and advising my clients to Always Punch Above Their Weight.
Embargoes help us all. I love that I can get inside information ahead of announcements, giving me time to consider the implications of new technology releases. I’m not scoop driven (though I’ve sometimes gotten the scoop) so I’m less interested in timeliness than I am in the depth of insight I can get from a briefing.