As techies moan about the lack of upgrade options presented by a soldered in SSD, they miss the bigger industry picture. For too long, computers have been held back by traditional SCSI and ATA controllers. These are both a performance bottleneck and an impediment to innovation. A shift to an integrated PCI storage model makes much sense tactically and strategically for Apple, and I expect that these rumors are true. Furthermore, this move will put even more stress on Windows PC makers. Once again, Apple is outmaneuvering the competition.