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	<title>Stephen Foskett, Pack Rat &#187; Yahoo Archives  &#8211; Stephen Foskett, Pack Rat</title>
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		<title>Quick Tip: iPhone/iPad Auto-Correction &#8220;im/IM/I&#8217;m&#8221;</title>
		<link>http://blog.fosketts.net/2010/05/13/iphone-ipad-auto-correction-tip/</link>
		<comments>http://blog.fosketts.net/2010/05/13/iphone-ipad-auto-correction-tip/#comments</comments>
		<pubDate>Thu, 13 May 2010 15:13:53 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[correction]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone OS 3.1]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=3111</guid>
		<description><![CDATA[Every time I typed "im" the iPhone would auto-correct it to "IM", rather than "I'm" which is what I meant. I finally figured out that the problem was in my contacts. No, not my corrective lenses; the issue was with my address book, of all things.]]></description>
			<content:encoded><![CDATA[<h3>The Issue: Auto-Correction Not Learning</h3>
<p>I was pulling my hair out. Every time I typed &#8220;im&#8221; the iPhone would auto-correct it to &#8220;IM&#8221;, rather than &#8220;I&#8217;m&#8221; which is what I meant.</p>
<p>Normally, if you tap the &#8220;x&#8221; popup on an auto-correction a few times the iPhone learns that that&#8217;s not what you meant. The same thing happens if you go back and fix the word manually. But I must have corrected this particular substitution 100 times and it always popped up wrong.</p>
<h3>The Fix: Check Your Contacts</h3>
<p>I finally figured out that the problem was in my contacts. No, not my corrective lenses; the issue was with my address book, of all things.</p>
<p>The iPhone OS <em>always</em> adds first and last names and job titles to the auto-correction dictionary. And these can&#8217;t be removed by tapping or manually correcting errors. See the problem here?</p>
<p>Some time in the past, I added an SMS bridge to my Yahoo Messenger account to my phone book. This synced to the iPhone with the first name &#8220;Yahoo&#8221; and last name &#8220;IM&#8221;. So every time I typed &#8220;im&#8221;, the iPhone OS looked at my contacts list and decided I was trying to type Mr. Yahoo&#8217;s last name. I changed this to &#8220;Messenger&#8221; and it&#8217;s all better now. I suppose I should just delete it, actually&#8230;</p>
<p>So there you have it. <strong>If you&#8217;re dogged by weird auto-correction issues, check your contacts list!</strong></p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2011/04/26/5311/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/2012/01/16/case-missing-letters-obnoxious-bug-dragon-dictate/"  rel="bookmark" class="crp_title">The Case of the Missing Letters: Another Obnoxious Bug in Dragon Dictate</a></li><li><a href="http://blog.fosketts.net/2011/04/26/5310/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/"  rel="bookmark" class="crp_title">The iPhone Exchange ActiveSync Guide</a></li><li><a href="http://blog.fosketts.net/2008/08/11/iphone-exchange-push-email-switch-to-mac/"  rel="bookmark" class="crp_title">iPhone and Exchange: Push Email? Great! Switch to Mac? Priceless!</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2010/05/13/iphone-ipad-auto-correction-tip/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2010. |
<a href="http://blog.fosketts.net/2010/05/13/iphone-ipad-auto-correction-tip/">Quick Tip: iPhone/iPad Auto-Correction &#8220;im/IM/I&#8217;m&#8221;</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/apple/" title="View all posts in Apple" rel="category tag">Apple</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>Microsoft&#8217;s Overlooked Innovation</title>
		<link>http://blog.fosketts.net/2010/02/15/microsofts-overlooked-innovation/</link>
		<comments>http://blog.fosketts.net/2010/02/15/microsofts-overlooked-innovation/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 15:13:35 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Computer History]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MVP]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[Windows Server]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=2729</guid>
		<description><![CDATA[It's fun to bash Microsoft. It's easy, too, with Apple solidly conquering the high end of the PC and mobile markets and Google's command of the Internet. But how fair are these articles skewering Microsoft, such as "Microsoft's chronic lack of innovation" published today at Techworld? I suggest that Microsoft innovates as well as, if not better than, any other massive company. But no one innovates like an outsider.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s fun to bash Microsoft. It&#8217;s easy, too, with Apple solidly conquering the high end of the PC and mobile markets and Google&#8217;s command of the Internet. But how fair are these articles skewering Microsoft, such as &#8220;<a href="http://blogs.techworld.com/war-on-error/2010/02/microsofts-chronic-lack-of-innovation/index.htm"  target="_blank">Microsoft&#8217;s chronic lack of innovation</a>&#8221; published today at Techworld? I suggest that <strong>Microsoft innovates as well as, if not better than, any other massive company</strong>. But no one innovates like an outsider.</p>
<blockquote><p><em>Note:</em> I am a <a rel="nofollow" href="http://mvp.support.microsoft.com/"  target="_blank">Microsoft MVP</a> in the area of File System Storage and will be on the Redmond campus all week as part of their <a href="http://www.mvpsummit2010.com"  target="_blank">Global Summit</a> for MVPs. I am not a Microsoft apologist or sycophant and have been both harshly critical when the company deserved it and full of praise at other times. Mostly I just focus on the value of enterprise information technology and try to give all companies and products equal skepticism.</p></blockquote>
<h3>Run Versus Change</h3>
<p>Large businesses tend to group projects into two categories:</p>
<ol>
<li><strong>Run the Business</strong> projects focus on maintaining the status quo, keeping the money flowing in, and satisfying the demands of existing customers.</li>
<li><strong>Change the Business</strong> projects are far trickier, attempting to innovate and add new products or services to keep up with the competition.</li>
</ol>
<p>This methodology has come about through years of experience balancing efforts that either upset the apple cart or let the apples rot. Look at the history of business and you will find that <strong>most successful businesses strike a balance between run and change</strong>. Those businesses that have failed have done so because they did not strike this balance, either ignoring their current needs in an attempt at reinvention or stifling change in the name of risk management.</p>
<p>One of the criticisms leveled against the American automakers is that they focused too heavily on serving core markets and too little on innovating into new ones. Thus, the average age of Cadillac, Buick, and Lincoln drivers shot upward and no young person would be seen in one of their cars; Dodge, Ford, and Chevrolet derived nearly all of their profit from massive pickup trucks and stopped developing more economical cars; all of the Big Three relied too long on still-profitable older designs while their competitors developed newer, better-performing ones. In short, <strong>the American auto industry nearly collapsed because they put all their energies into running the business and very little into changing it</strong>.</p>
<p>High tech businesses often have the opposite focus. <strong>Companies like Yahoo and AOL allowed successful existing businesses to wither</strong> while they tried unsuccessfully to expand into new markets and take on new competitors. Yahoo Mail accounted for <a href="http://weblogs.hitwise.com/us-heather-hopkins/2009/03/yahoo_mail_more_than_one_third.html"  target="_blank">more than one third</a> of that company&#8217;s traffic last year and remained <a rel="nofollow" href="http://news.cnet.com/8301-30684_3-10311150-265.html"  target="_blank">the dominant webmail platform</a> even after half a decade of challenge from Gmail and more from Microsoft Hotmail. But Yahoo spent that time thrusting this way and that into every conceivable business with little success. One can see the same pattern at eBay, Motorola, 3COM and many others.</p>
<h3>Microsoft&#8217;s Balance</h3>
<p>It would have been very easy for Microsoft to fall into this trap over the last decade, and indeed they have often made this sort of change-over-run move. Consider the massive money Microsoft invested or wasted (depending on your perspective) on unprofitable and perhaps even quixotic mobile, online, and gaming properties: <strong>If a <a href="http://www.businessinsider.com/chart-of-the-day-microsoft-operating-income-by-division-2010-2"  target="_blank">constant stream of revenue</a> from Windows, Server and Tools, and Office was not available to balance this, Microsoft would have had a shareholder revolt on their hands</strong>. As I mentioned last week, <a href="http://blog.fosketts.net/2010/02/12/googles-evil-buzz-building/"  target="_blank">Google is in a similar position</a>, deriving nearly all of their revenue from advertising even as they try and fail to innovate in other areas.</p>
<div id="attachment_2730" class="wp-caption aligncenter" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; display: block; margin-right: auto; margin-left: auto;"><a href="http://blog.fosketts.net/wp-content/uploads/2010/02/chart-of-the-day-msft-operating-profit.gif" ><img class="size-medium wp-image-2730" title="chart-of-the-day-msft-operating-profit" src="http://blog.fosketts.net/wp-content/uploads/2010/02/chart-of-the-day-msft-operating-profit-300x225.gif" alt="" width="300" height="225" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Silicon Alley Insider&#39;s Dan Frommer and Kamelia Angelova presented this chart of Microsoft&#39;s profits on Feb 10, 2010</p></div>
<p>One school of thought is that Microsoft has simply milked the Windows and Office cash cows rather than innovating, but others might criticize the company for trying to establish a presence in too many areas instead of focusing on their core products. The fact that these two opposite viewpoints are widespread indicates a third option: <strong>Microsoft is trying to balance innovation and consistency</strong> both inside and outside their core areas of competence.</p>
<p>Consider Office, Server, and Windows: <strong>The combined effect of Microsoft&#8217;s monopoly power and sheer inertia would not keep the company dominant in these two areas forever</strong> if they did not keep innovating. There have been many points over the last 20 years where Microsoft has been vulnerable on the desktop. The 32-bit transition from Windows 95 to Windows XP was long and painful, and Microsoft is repeating this with Windows 7. The company must innovate to the very core of the operating system to make these transitions, though most of these improvements go unnoticed. Monopoly or not, I cannot comprehend a successful Microsoft desktop strategy if &#8220;Windows 2010&#8243; was a simple evolution of Windows 95.</p>
<p>But Windows Server&#8217;s storage components are the core of my expertise, and Microsoft deserves much credit for innovation here. The creativity and originality of Windows Server storage features is lost on most, but that doesn&#8217;t mean they are any less innovative. I&#8217;ve <a href="http://blog.fosketts.net/tag/microsoft/"  target="_blank">written</a> about the <a href="http://blog.fosketts.net/2008/03/10/microsoft-the-a-rod-of-storage/"  target="_blank">iSCSI initiator, MPIO, and VSS</a> before, but there is much more than that. The peer-to-peer system used in BranchCache is <a href="http://blog.fosketts.net/2009/03/06/10-cool-storage-2009-microsoft-mvp-summit/"  target="_blank">startlingly creative</a>, for example, but the pundits probably never heard of it. <strong>Under-the-covers innovation to support and continue a company&#8217;s success deserves credit, too</strong>.</p>
<p>Even Microsoft&#8217;s &#8220;branching out&#8221; activities are starting to see some success. Bing is much more impressive than many (including me) would have guessed, and users are beginning to notice. And the Xbox gaming platform, which has finally begun turning a profit, is a dominant player in that market. Indeed, many young people know Microsoft more as a gaming company than anything else.</p>
<h3>Applauding Innovation</h3>
<p>This kind of success in a new area is not unprecedented, but many companies have failed the test. In 1960, General Motors introduced one of the most innovative automobile platforms in history to take the small-car market head on. Every one of the so-called &#8220;<a rel="nofollow" href="http://en.wikipedia.org/wiki/GM_Y_platform"  target="_blank">Y-body</a>&#8221; cars featured innovative features and industry firsts, from the Corvair&#8217;s rear-mounted aluminum flat-6 engine to Oldsmobile&#8217;s first production use of a turbocharger. Amazingly, most of these innovations flopped, and GM&#8217;s replacements were much more conventional. <strong>Innovation does not always succeed, especially when applied to a new market, so one should especially applaud when it does</strong>.</p>
<p>So is Microsoft innovative? Although the company has a reputation for bullying, monopolizing, and destroying competitors with &#8220;me too&#8221; offerings, a deeper look reveals true creativity both in core and speculative products. A massive company like Microsoft must be of two minds: Focused on continuing their core business while branching out into new areas. Success in either of these endeavors demands innovation, and Microsoft has undoubtedly succeeded.</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2010/01/08/microsoft-emc-renaissance-respect/"  rel="bookmark" class="crp_title">Are Microsoft and EMC beginning a renaissance of geek respect?</a></li><li><a href="http://blog.fosketts.net/2009/02/26/microsoft-mvp-global-summit/"  rel="bookmark" class="crp_title">Attending Microsoft&#8217;s MVP Global Summit</a></li><li><a href="http://blog.fosketts.net/2009/07/01/dustin-pedroia-common/"  rel="bookmark" class="crp_title">Dustin Pedroia And I Have Two Things In Common!</a></li><li><a href="http://blog.fosketts.net/2010/04/15/microsoft-windows-server-fcoe-support/"  rel="bookmark" class="crp_title">Where Is Microsoft&#8217;s FCoE Support?</a></li><li><a href="http://blog.fosketts.net/2009/05/27/windows-7-hands/"  rel="bookmark" class="crp_title">Windows 7 Is Here! In My Hands! But Why 8 DVDs?</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2010/02/15/microsofts-overlooked-innovation/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2010. |
<a href="http://blog.fosketts.net/2010/02/15/microsofts-overlooked-innovation/">Microsoft&#8217;s Overlooked Innovation</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/computerhistory/" title="View all posts in Computer History" rel="category tag">Computer History</a>, <a href="http://blog.fosketts.net/category/features/" title="View all posts in Features" rel="category tag">Features</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>We Don&#8217;t Need Cloud Standards (Yet)</title>
		<link>http://blog.fosketts.net/2009/09/16/cloud-services-standards/</link>
		<comments>http://blog.fosketts.net/2009/09/16/cloud-services-standards/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 17:03:02 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Computer History]]></category>
		<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Gestalt IT]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[cloud storage]]></category>
		<category><![CDATA[CloudLoop]]></category>
		<category><![CDATA[EC2]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[FUD]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HTTP]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[Nirvanix]]></category>
		<category><![CDATA[Rackspace]]></category>
		<category><![CDATA[REST]]></category>
		<category><![CDATA[RightScale]]></category>
		<category><![CDATA[S3]]></category>
		<category><![CDATA[SNIA]]></category>
		<category><![CDATA[Terremark]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=2312</guid>
		<description><![CDATA[Championing "open" and calling for standards has become the first stalling action by late-movers in technology spaces. They see opportunity passing by and try to hold back progress and FUD the market by yelling about proprietary solutions, vendor lock-in, and a lack of standards. Many well-intentioned IT folks follow along: After all, who doesn't want openness, standardization, and interoperability?]]></description>
			<content:encoded><![CDATA[<p>Championing &#8220;open&#8221; and calling for standards has become the first stalling action by late-movers in technology spaces. They see opportunity passing by and try to hold back progress and FUD the market by yelling about proprietary solutions, vendor lock-in, and a lack of standards. Many well-intentioned IT folks follow along: After all, who doesn&#8217;t want openness, standardization, and interoperability?</p>
<p>But cloud services are different.<span id="more-2312"></span> Seriously! <strong>Cloud services don&#8217;t need standards</strong> because:</p>
<ol>
<li><strong>Cloud services are still rapidly evolving</strong> &#8211; No one knows how they will look in a year, let alone a decade, and a premature standard will be worthless. Similarly, it&#8217;s not at all clear what use cases will eventually win out, and <strong>usage should drive interfaces</strong>, not the other way around.</li>
<li><strong>Cloud services are many and varied</strong> &#8211; It&#8217;s incredibly hard to come up with a reasonably-complete standard programming API or management platform when each vendor&#8217;s offering is radically different. <strong>Standards must follow the 80/20 rule</strong>, but today&#8217;s cloud offerings are only about 20% similar.</li>
<li><strong>(Real) cloud systems are open already</strong> &#8211; The whole point of the public cloud is to leverage existing open standards for access (IP/HTTP) and any worthwhile service already has a freely-usable REST-like API. Cloud services are engineered to be programmable and open, so <strong>the only lock-in is in how you use the cloud</strong>.</li>
</ol>
<p>We can&#8217;t even agree on terminology at this point. Is data storage as a service <a href="http://www.snia.org/tech_activities/publicreview/CDMI_Spec_v08.pdf"  target="_blank">DaaS</a> (as SNIA says) or <a href="http://communities.netapp.com/people/garcia/blog/tags/staas"  target="_blank">STaaS</a> (as NetApp says)? How do you define public, private, and hybrid cloud? And what is cloud anyway? Cloud computing is <a href="http://blog.gardeviance.org/2009/09/cloud-computing-standards-war.html"  target="_blank">not a war</a>, it&#8217;s a <a href="http://www.rationalsurvivability.com/blog/?p=1316"  target="_blank">fantastically exciting race</a> to deliver value!</p>
<h3>Open for Business</h3>
<p>I&#8217;d like to return for a moment to that last point: <strong>The key element I&#8217;ve seen in most interesting cloudy products is programmability</strong>. Service providers publish API documents outlining the inputs, processing, and outputs for their systems and developers and end users create applications that leverage these. The best of these APIs use the concept of REST, delivering services through extremely simple and self-contained HTTP calls. This barely even rises to the level of software coding (and thus isn&#8217;t a true API) and is the hallmark of the cloud.</p>
<p><strong>These systems are wide open</strong>: You can explore their interfaces, discovering new ways to use the them that were never intended. The same process accompanies all Internet systems, from RSS and Atom to Yahoo Finance. Just as one can rapidly migrate from Yahoo to Google by <a rel="nofollow" href="http://computerprogramming.suite101.com/article.cfm/google_yahoo_finance_and_rebol_programming"  target="_blank">substituting a few URLs and parameters</a>, so too can one move between cloud platforms.</p>
<p>Note that certain cloud systems lend themselves more to this kind of mobility. Once cannot move virtual machines from Amazon EC2 to Rackspace or Terremark because the underlying hypervisor technology is different. But even here companies like <a href="http://www.rightscale.com/"  target="_blank">RightScale</a> are stepping in to enable mobility.</p>
<p>When it comes to cloud storage services, <strong>the major players&#8217; interfaces are open enough that migrating data in and out is simply a matter of performance</strong>: Read from this one, write to that one, and wait until the process is done. I am not a programmer and yet I was able to port an application from S3 to Nirvanix in just a few hours using only the respective API documentation. Interfaces like <a href="http://www.cloudloop.com/"  target="_blank">CloudLoop</a> can also be leveraged to ease the movement of data.</p>
<h3>Standards When?</h3>
<p>Cloud services will eventually settle down and be standardized. I expect a workable cross-platform API for RESTful cloud storage within 24 months, for example. And one expects that the management of cloud compute instances will pass through a consistent and stable interface in that same timeframe. But these will develop as a natural part of the evolution of the systems themselves, not through some artificial &#8220;build it and they will come&#8221; standardization process.</p>
<p>There is nothing wrong with big companies sending their representatives to SNIA and DMTF meetings to talk about standardization. In fact, this is a great way to discuss ideas and begin to orient the industry. But the time for standards has not yet come, and users of cloud services have no need to wait for them. In fact, waiting for a standard will just prolong the maturation of cloud services, since <strong>real-world applications are the external pressure that forces evolutionary selection</strong>. Amazon would never have created their virtual private cloud (VPC) capability without customer input, and they will never perfect this capability if they rely only on pundits, bloggers, and product marketers.</p>
<p>Even when standards do appear, they will not eliminate per-solution APIs. Cloud service providers will continue to explore new concepts, and these will appear first in &#8220;proprietary&#8221; interfaces. Perhaps they will use entirely unique calls, or perhaps they will leverage reserved or unassigned sections of the standard, but innovation will continue. Witness the radical changes in HTML versions to date, the additions to CSS, and the wide world of browser plugins.</p>
<p>So we don&#8217;t need cloud standards yet. They will come, whether artificially pushed by committees or evolving through use, but <strong>only useful standards will survive</strong>. Isn&#8217;t that just how it should be?</p>
<blockquote><p>Note: I am employed by <a href="http://www.nirvanix.com/"  target="_blank">Nirvanix</a>, a cloud managed storage service provider, providing independent cloud strategy advice as Director of Consulting. Although this article was not created for my employer and is not intended to reflect their views, my perceptions are obviously colored by my daily work.</p>
</blockquote>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/09/22/zend-simple-cloud-api/"  rel="bookmark" class="crp_title">Zend Simple Cloud API = Freedom!</a></li><li><a href="http://blog.fosketts.net/2009/07/01/cloudstuff-stuff-cloud/"  rel="bookmark" class="crp_title">CloudStuff Versus Stuff in the Cloud</a></li><li><a href="http://blog.fosketts.net/2009/05/19/lessons-cloud-computing-conference-expo-prague-2009/"  rel="bookmark" class="crp_title">Lessons From the Cloud Computing Conference and Expo Prague 2009</a></li><li><a href="http://blog.fosketts.net/2009/03/19/sun-cloud/"  rel="bookmark" class="crp_title">Sun Launches Their Own Cloud, But For Which Market?</a></li><li><a href="http://blog.fosketts.net/2009/04/23/cloud-slam-storage-panel/"  rel="bookmark" class="crp_title">Cloud Slam Storage Panel: This Will Be Interesting</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/09/16/cloud-services-standards/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/09/16/cloud-services-standards/">We Don&#8217;t Need Cloud Standards (Yet)</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/computerhistory/" title="View all posts in Computer History" rel="category tag">Computer History</a>, <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/gestaltit/" title="View all posts in Gestalt IT" rel="category tag">Gestalt IT</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>How To Subscribe To Internet Calendars In iPhone OS 3.0</title>
		<link>http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/</link>
		<comments>http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 19:10:03 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[ActiveSync]]></category>
		<category><![CDATA[CalDAV]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[Exchange]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iCal Server]]></category>
		<category><![CDATA[iCalendar]]></category>
		<category><![CDATA[ICS]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone OS 3.0]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Leopard]]></category>
		<category><![CDATA[Leopard Server]]></category>
		<category><![CDATA[MobileMe]]></category>
		<category><![CDATA[Red Sox]]></category>
		<category><![CDATA[synchronization]]></category>
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		<guid isPermaLink="false">http://blog.fosketts.net/?p=2029</guid>
		<description><![CDATA[On close examination of iPhone OS 3.0, I have discovered how to enable direct over-the-air subscription to Internet calendars!]]></description>
			<content:encoded><![CDATA[<p>One of the iPhone OS 3.0 features touted by Apple at WWDC was the ability to subscribe to Internet calendars in CalDAV and iCalendar/ICS format. <a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  target="_blank">On first testing</a> OS 3.0, I discovered that these calendars could indeed be synchronized from my Mac&#8217;s iCal application through iTunes, but that these would not update over the air. However, on closer examination I have discovered that, indeed, <strong>iPhone OS 3.0 does allow direct over-the-air subscription to Internet calendars</strong>!</p>
<blockquote><p>Check it out! <a href="http://blog.fosketts.net/2010/04/18/how-to-share-google-calendar-caldav/" >How To Keep Your Family Activities In Sync With A Shared Google Calendar</a></p></blockquote>
<p><blockquote><p>For the most up-to-date information, <strong>see my <a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/" target="_self">iPhone Exchange ActiveSync Guide</a>!</strong></p>

<p>This post is part of my series focused on integrating the iPhone with Microsoft Exchange using ActiveSync:</p>

<ul>
		<li><strong>iPhone OS 3.0 information:</strong>
		<ol>
			<li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/">How To Subscribe To Internet Calendars In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/18/ldap-directory-iphone-30/">How To Access LDAP Directories In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/">iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</a></li>
		</ol></li>
		<li><strong><a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/">How To Set Up iPhone Exchange ActiveSync</a></strong></li>
		<ol>
			<li><a href="http://blog.fosketts.net/2008/07/21/a-few-iphone-exchange-activesync-gotchas/">A Few iPhone Exchange ActiveSync Gotchas</a></li>
			<li><a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/">Can the iPhone Sync With Multiple Exchange Servers?</a></li>
		</ol></li>
</ul>
</blockquote></p>
<p>This is really a major advancement for the iPhone platform. With 3.0, you have many different calendar synchronization options and can mix and match, <strong>using all or none as you see fit</strong>:</p>
<table border="0" cellpadding="5">
<tbody>
<tr style="text-align: center;">
<th></th>
<th>Local iTunes Sync</th>
<th>Over-the-Air Sync</th>
<th>Read/Write</th>
<th>Invitations</th>
</tr>
<tr style="text-align: center;">
<th>Exchange ActiveSync</th>
<td>Yes</td>
<td>Yes</td>
<td>Yes</td>
<td>Yes</td>
</tr>
<tr style="text-align: center;">
<th>MobileMe</th>
<td>Yes</td>
<td>Yes</td>
<td>Yes</td>
<td>No</td>
</tr>
<tr style="text-align: center;">
<th>Google<br />
CalDAV</th>
<td>Yes</td>
<td>Yes</td>
<td>Yes</td>
<td>No</td>
</tr>
<tr style="text-align: center;">
<th>iCalendar/ICS</th>
<td>Yes</td>
<td>Yes</td>
<td>No</td>
<td>No</td>
</tr>
</tbody>
</table>
<h3>How to Subscribe to a CalDAV Server (Like Google Calendar)</h3>
<p><a rel="nofollow" href="http://en.wikipedia.org/wiki/CalDAV"  target="_blank">CalDAV</a> is a powerful open protocol for calendar event synchronization. Lots of services support it, including Google&#8217;s free Calendar application, which is part of gmail and Google Apps. It&#8217;s a mash-up of WebDAV and ICS and supports two-way synchronization, notes, alerts, and such. <strong>iPhone OS 3.0 includes CalDAV as a supported protocol for over-the-air subscription and synchronization</strong>, so it can seamlessly synchronize your Google calendar with your phone calendar. Unlike ICS, however, you can create and edit CalDAV entries on the phone and the changes will quickly show up in your Google calendar.</p>
<div id="attachment_2030" class="wp-caption alignright" style="width: 330px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/06/IMG_0460.PNG" ><img class="size-full wp-image-2030" title="iPhone 3.0 Subscriptions" src="http://blog.fosketts.net/wp-content/uploads/2009/06/IMG_0460.PNG" alt="iPhone 3.0 includes direct over-the-air use of CalDAV, ICS, and LDAP servers" width="320" height="480" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">iPhone 3.0 includes direct over-the-air use of CalDAV, ICS, and LDAP servers</p></div>
<p>Setting up CalDAV, though hidden, is pretty slick. Follow these steps:</p>
<ol>
<li>On the iPhone, select &#8220;Settings&#8221;</li>
<li>Select &#8220;Mail, Contacts, Calendars&#8221;</li>
<li>Select&#8221;Add Account&#8230;&#8221; under &#8220;Accounts&#8221;</li>
<li>Select &#8220;Other&#8221; at the bottom</li>
<li>Select &#8220;Add CalDAV Account&#8221;</li>
<li>Enter &#8220;www.google.com&#8221; for &#8220;Server&#8221; &#8211; the iPhone will automatically identify this as a google CalDAV server!</li>
<li>Enter your gmail user name (e.g. &#8220;sfoskett&#8221;) or full google apps username and domain (e.g. &#8220;stephen@fosketts.net&#8221;) for &#8220;User&#8221;</li>
<li>Enter your password for &#8220;Password&#8221;</li>
<li>Optionally modify the description</li>
<li>Select &#8220;Next&#8221; and you&#8217;re done!</li>
</ol>
<p><strong>The iPhone recognizes Google Calendar</strong> &#8211; it&#8217;s smart enough to &#8220;know&#8221; that when you enter &#8220;www.google.com&#8221; as the CalDAV server it needs to correctly format the URL for Google. Other CalDAV server types might need some tweaking, which you can do in the Advanced tab of the CalDAV&#8217;s account in Settings.</p>
<p>All <strong>CalDAV calendars are bi-directional</strong>, meaning you can create or edit entries and they will (eventually) synchronize on both the phone and calendar server. In my tests, items modified on the iPhone showed up almost immediately, while changes made on Google&#8217;s calendar server took a few minutes to show up.</p>
<p>Two notes on CalDAV:</p>
<ol>
<li>Although the documentation says it&#8217;s read-only, my Google Calendar absolutely, definitely, is read/write: I can create and modify appointments in the Google Calendar on the iPhone and it shows up online.</li>
<li>The &#8220;Sync events x weeks back&#8221; limit in settings does not apply to CalDAV or ICS! <strong>Large numbers of events will cause Calendar to be very, very slow</strong>. Beware!</li>
</ol>
<p>Other popular apps also support CalDAV, including Apple Leopard Server&#8217;s iCal Server, Yahoo Calendar, and Zimbra.</p>
<p>I use this capability as <a href="http://blog.fosketts.net/2010/04/18/how-to-share-google-calendar-caldav/" >a shared family activities calendar</a>. What ideas do you have?</p>
<h3 style="font-size: 1.17em;">How to Subscribe to an iCalendar Server/.ICS feed</h3>
<p>iCalendar is an older calendar subscription format, and many servers offer .ICS feeds of calendar entries. I <a href="http://blog.fosketts.net/tag/tripit/"  target="_blank">particularly love</a> <a href="http://tripit.com"  target="_blank">TripIt</a>&#8216;s free travel itinerary service, which is available as an ICS feed. <strong>iPhone OS 3.0 also includes iCal as a supported protocol for over-the-air subscription</strong>, so you can view your ICS feeds right in your phone calendar. Note that iCalendar is read-only, like an RSS feed, so you cannot create or edit items on the phone.</p>
<div id="attachment_2058" class="wp-caption alignright" style="width: 323px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/06/ICS-Subscription.PNG" ><img class="size-full wp-image-2058" title="ICS Subscription" src="http://blog.fosketts.net/wp-content/uploads/2009/06/ICS-Subscription.PNG" alt="Tap a link to a .ics file and the iPhone will ask to subscribe" width="313" height="191" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Tap a link to a .ics file and the iPhone will ask to subscribe</p></div>
<p>The simplest way to subscribe to an ICS feed is simply to <strong>email the link to yourself</strong>. The iPhone interprets any URL ending in &#8220;.ics&#8221; as a iCalendar feed and asks if you want to subscribe. This ensures that the link is typed correctly.</p>
<blockquote><p>Note: This no longer works in iOS 4.2! Now you have to add it in Settings. See <a href="http://blog.fosketts.net/2011/01/13/apple-breaks-ics-calendar-autosubscription-ios-42/" >Apple Breaks ICS Calendar Auto-Subscription In iOS 4.2</a>.</p></blockquote>
<p>If you need to manually set up an iCalendar feed, it&#8217;s very similar to CalDAV. Follow these steps:</p>
<ol>
<li>Locate the calendar feed you want to use and copy it using OS 3.0&#8242;s new copy and paste features
<ol>
<li>If you use TripIt, log into your account in the iPhone Safari browser</li>
<li>Select the &#8220;iCal Feed&#8221; icon in your main page</li>
<li>In the popup, select &#8220;Subscribe to calendar feed&#8221;</li>
<li>Tap and hold the resulting URL (which begins with &#8220;webcal://&#8221;) until the &#8220;Copy&#8221; box appears</li>
<li>Tap &#8220;Copy&#8221;</li>
</ol>
</li>
<li>Go back to the hope screen and select &#8220;Settings&#8221;</li>
<li>Select &#8220;Mail, Contacts, Calendars&#8221;</li>
<li>Select&#8221;Add Account&#8230;&#8221; under &#8220;Accounts&#8221;</li>
<li>Select &#8220;Other&#8221; at the bottom</li>
<li>Select &#8220;Add Subscribed Calendar&#8221;</li>
<li>Select the &#8220;Server&#8221; box and tap &#8220;Paste&#8221;</li>
<li>Select &#8220;Next&#8221;</li>
<li>Optionally modify the description</li>
</ol>
<p><div id="amazon-widget">
<SCRIPT charset="utf-8" type="text/javascript" src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822/US/bananafishhome/8001/cd9c06ce-e6d6-4719-aa8a-cbc10ed68098"> </SCRIPT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fbananafishhome%2F8001%2Fcd9c06ce-e6d6-4719-aa8a-cbc10ed68098&Operation=NoScript">Amazon.com Widgets</A>
</NOSCRIPT>
</div></p>
<p style="text-align: left;">Updates to the iCalendar feed will now show up in your calendar. These are read only, of course, but it&#8217;s awfully nice to be able to subscribe to a TripIt or Dopplr feed or the <a rel="nofollow" href="http://ical.mac.com/ical/RedSox.ics"  target="_blank">Red Sox schedule</a> on your phone!</p>
<p style="text-align: left;">One more time: The &#8220;Sync events x weeks back&#8221; limit in settings does not apply to CalDAV or ICS! <strong>Large numbers of events will cause Calendar to be very, very slow</strong>. Beware!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2010/04/18/how-to-share-google-calendar-caldav/"  rel="bookmark" class="crp_title">How To Keep Your Family Activities In Sync With A Shared Google Calendar</a></li><li><a href="http://blog.fosketts.net/2011/01/13/apple-breaks-ics-calendar-autosubscription-ios-42/"  rel="bookmark" class="crp_title">Apple Breaks ICS Calendar Auto-Subscription In iOS 4.2</a></li><li><a href="http://blog.fosketts.net/2009/06/18/ldap-directory-iphone-30/"  rel="bookmark" class="crp_title">How To Access LDAP Directories In iPhone OS 3.0</a></li><li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  rel="bookmark" class="crp_title">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li><li><a href="http://blog.fosketts.net/2008/07/22/colored-iphone-exchange-calendars/"  rel="bookmark" class="crp_title">Don&#8217;t Bother With Multiple Colored iPhone and Exchange Calendars</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/">How To Subscribe To Internet Calendars In iPhone OS 3.0</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/apple/" title="View all posts in Apple" rel="category tag">Apple</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>Google Is Heading For A Cliff; What Will They Do?</title>
		<link>http://blog.fosketts.net/2009/05/22/google-nofollow/</link>
		<comments>http://blog.fosketts.net/2009/05/22/google-nofollow/#comments</comments>
		<pubDate>Fri, 22 May 2009 14:02:26 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Computer History]]></category>
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		<guid isPermaLink="false">http://blog.fosketts.net/?p=1892</guid>
		<description><![CDATA[Google is the most important company to the Internet. Hyberbole? I think not! Without Google, the Internet that we all know and love would be a very different place, as would the business of IT. Along with Microsoft and the supporting community around LAMP, Google is the very foundation of modern computing. But the foundation of Google itself, its ability to rank Internet content and present relevant information to its users, is at risk. What will they do to fix it?
]]></description>
			<content:encoded><![CDATA[<p>Google is the most important company to the Internet. Hyberbole? I think not! <strong>Without Google, the Internet that we all know and love would be a very different place</strong>, as would the business of IT. Along with Microsoft and the supporting community around LAMP, Google is the very foundation of modern computing. But the foundation of Google itself, its ability to rank Internet content and present relevant information to its users, is at risk. What will they do to fix it?</p>
<blockquote><p>Note: This post is about Google, because it is by far the dominant search engine, advertiser, and &#8220;portal&#8221; in the English-speaking world. Nearly everything mentioned here applies equally to other search engines and advertising providers.</p></blockquote>
<h3 class="post-subhead">Ranking Pages</h3>
<p>Google&#8217;s relevance comes from their historical ability to present a quality searchable portal to the entire Internet. The majority of <a href="http://www.thestandard.com/news/2009/01/22/picture-guess-where-google-gets-97-its-revenue"  target="_blank">Google&#8217;s revenue</a> is also derived from quality information, giving them the ability to present more-compelling advertising to web users.</p>
<p><strong>Google&#8217;s core success is based on its ability to discover and rank the quality of Internet content</strong>. Gmail, Reader, Picasa, Apps, and the rest of the Google properties are surely excellent sources of information on the preferences of individual users, but they contribute only slightly to the other side of the coin: Information about Internet content. For that, they still rely on the core technology invented at Stanford a decade ago: <a rel="nofollow" href="http://en.wikipedia.org/wiki/PageRank"  target="_blank">PageRank</a>.</p>
<p>Every time it encounters a link, Google&#8217;s software &#8220;spider&#8221; follows it, adding the content of the linked web page to an index. Google, like other early search engines, counts each link as a vote for the quality of the page. The genius of PageRank is that Google weights each vote based on the quality of the page it comes from. Although PageRank is not the entirety of Google, it is a singular key element.</p>
<p>Put simply, <strong>Google&#8217;s success depends on its ability to gather and rank the links we all make and match them to the data we provide about ourselves</strong>. Without this, Google will fail.</p>
<h3 class="post-subhead">The Changing Web</h3>
<p><strong>The graphical Web is not the Internet</strong>. My first experiences online came well before graphical hypertext clients (what we now call browsers) dominated the user experience and became the web. Although the network we call the Internet now supports a very wide variety of traffic, <strong>Google&#8217;s preeminence comes only from the Web</strong>. They have little or no reach into the massive streams of corporate data, multimedia, and other non-hypertext content streaming across the &#8216;net.</p>
<p>When it was first developed, <strong>the web was manual and links were hand-selected and carefully put into context</strong>. It was difficult to put together a web page, and those pages that were developed were were static. The social networks of the time (USENET, IRC, and email mostly) were not integrated into the web, did not generally include links. So the first search engines, and later ones like Google, focused on this relatively small pool of pages and links.</p>
<p>But <strong>the web soon became automated</strong>, subsuming most other interactive services. Social (user-generated) interaction moved into the web in a big way, with blogs, wikis, and discussion forums enabling rapid content creation and reference by users. Sharing links in the social web, and through social bookmarking services, generally replaced the manual pages of old.</p>
<p>At first, this explosion of user-generated content was a dream scenario for Google. They could harvest the collective intelligence of us all to identify and rank content. But as the number of pages and links exploded, <strong>the notion of a &#8220;web page&#8221; was radically shifted from a stable and predictable set of data to a dynamic portal into a vast store of content</strong>. Where everyone once saw the same content at a given URL, now each of us has his own experience.</p>
<p>Spammers and scammers realized the value of Google placement and <strong>flooded this dynamic social web with links</strong>. This threatened not only to undermine the relevance that supports Google&#8217;s search (and advertising) business, but it also threatened these new social services themselves. Each honest, relevant link added to a Wikipedia article, included in a Slashdot comment, or shared on a service like Digg was dwarfed by the thousands or millions of spam links injected to boost the PageRank of &#8220;client&#8221; sites.</p>
<h3 class="post-subhead">I Don&#8217;t Follow</h3>
<p>Google and the social net fought valiantly against this wave of link spam, but it became clear that something more radical was needed. <strong>The only way to fight spam was to make it useless to the spammers</strong>. Thus was born a simple but highly-effective tool: <a rel="nofollow" href="http://en.wikipedia.org/wiki/Nofollow"  target="_blank">Nofollow</a>.</p>
<p>Webmasters long had the ability to tell the Google spider to ignore a certain set of hosted pages through the use of a server-side list called robots.txt. But spammers wanted the exact opposite. What was needed was a client-side way to specify that a link was not worthy of being spidered and ranked by the search engines. This would eliminate the primary benefit of link spam.</p>
<p>Implementing client-side spider blocking was trivial: <strong>A simple tag, &#8220;rel=nofollow&#8221;, was added alongside the url in a web link</strong>. This way, Google&#8217;s spider would simply ignore every &#8220;nofollow&#8221; link it encountered, and they would never be searched or ranked in the index.</p>
<p>But spammers would never put the nofollow tag in their own links. So sites quickly began implementing <a href="http://www.seomoz.org/blog/nofollow-is-dying-the-impact-of-microblogging-and-nofollow-on-seo"  target="_blank">blanket nofollow policies</a>: Every link submitted by users in any form would receive the tag by default. The idea would be that links that had not yet been vetted by users would get the nofollow tag and those that were deemed acceptable would not. But most sites never figured out the right process to allow the nofollow tag to be removed. Today, <strong>nearly every social service, from FaceBook to Twitter to Digg to StumbleUpon, permanently marks nearly every link this way</strong>. Even Wikipedia, a long-time holdout, finally switched to a <a rel="nofollow" href="http://meta.wikimedia.org/wiki/Nofollow"  target="_blank">default nofollow on all but the English site</a>.</p>
<h3 class="post-subhead">The Nofollow War</h3>
<p>What does this mean for Google? If the vast majority of user-generated links are tossed into the spam category as far as the search engine is concerned, it means <strong>that their entire system of discovering and ranking links is in jeopardy</strong>. The major social services, most of which attract the majority of end-user traffic, content, and links, are rendered useless in generating relevancy.</p>
<p>But these are the exact sources that Google ought to be focusing on the most. Many have noted that they hear about news more rapidly through real-time sources like Twitter than through less-dynamic traditional news sites and blogs. <strong>Even if Google had the ability to spider a service like Twitter in real time, </strong><a href="http://news.digitaltrends.com/news-article/19978/twitter-beating-google-on-real-time-information"  target="_blank"><strong>which is doubtful</strong></a><strong>, they would gain no insight from the links included in these sources</strong>. Social bookmarking sites like Digg are chock full of user-vetted links and should be gold mines for Google, but the nofollow tag makes them invisible.</p>
<p>This scarcity of user-generated links has <strong>made the links that are followable even more valuable</strong>. Scammers constantly create fake blogs of scraped (read &#8220;stolen&#8221;) content and users are paid to include followable links anywhere they can. Sites with a high PageRank value are constantly inundated with offers and attacked by hackers to siphon off high-value &#8220;votes&#8221;.</p>
<p><strong>High-profile content providers are circling their wagons</strong>, drastically cutting down on <a href="http://louisgray.com/live/2007/09/internal-linking-on-some-tech-blogs-is.html"  target="_blank">outside links</a> in order to focus PageRank on their own properties. <strong>Smaller publishers and blogs are striking back at the big guys</strong>, decrying their dearth of external links. Some even go so far as to initiate <a href="http://www.inverudio.com/programs/WordPressBlog/NofollowReciprocity.php"  target="_blank">blanket nofollow policies against these big, respected, but non-linking sites</a>.</p>
<p>This leaves Google with even fewer useful links with which to examine the Web. It also leaves the biggest content providers and networks and the savviest search engine optimization (SEO) pros with a bigger slice of the <a href="http://blog.fosketts.net/2009/01/15/googles-analytics-measuring-page-seo/"  target="_blank">valuable top-of-Google result real estate</a>.</p>
<h3 class="post-subhead">The Fix Is In</h3>
<p>Google is left with a looming nightmare scenario: <strong>As smaller, alternative, social, and real-time content providers disappear from the search engine, its overall relevance and value declines</strong>. Soon, a tipping point will be reached when users would rather rely on Twitter, FaceBook, and the rest for their Internet interactions than the old-fashioned search engine, email, and RSS readers that Google currently dominates. <strong>This house-of-cards collapse can only be avoided by including user-generated content in the Google index</strong>.</p>
<p><strong>Search engines could simply ignore the nofollow tag</strong>, wading into the social stream and combatting spam in other ways. But this would lead to another rapid upswing of link spam, shifting the burden to content providers once again. And it might also expose links that actually should not be followed, leading to technical and even legal trouble.</p>
<p>The best solution would see the <strong>social networks designing in some method of removing the nofollow attribute</strong> once links are verified to be relevant and correct. But there is no incentive for them to help drive Google traffic to other sites. Indeed, Twitter recently took the next step, <a href="http://www.techcrunch.com/2009/03/24/twitter-tweaks-its-title-tags-for-better-google-juice/"  target="_blank">arranging the titles of user pages</a> in an attempt to SEO their way to the top page of Google searches for user&#8217;s names. Only altruistic systems like Wikipedia are likely to design in this type of response.</p>
<p>Another possible scenario (to be explored another day) is <strong>the usurpation of today&#8217;s social web and its content by a new next-generation service</strong>. A web-based social client like <a href="http://www.louisgray.com/live/2009/05/friendfeed-simplifies-joining-process.html"  target="_blank">FriendFeed could rapidly siphon away</a> both existing and net-new content and users in the guise of openness and interoperability. Although new web spiders like Cuil have failed, perhaps old-fashioned crawling capability is no longer all that valuable in the social web.</p>
<p>The most likely fix is both predictable and pragmatic: <strong>Google must buy all successful source of social links</strong> (like Twitter, Bit.ly, StumbleUpon, and even FaceBook) and integrate them into their search system. Owning Twitter would enable Google to decide which links to follow and which to ignore. The reward of improving search results would be the incentive needed to add &#8220;re-follow&#8221; capability. <strong>Buying these services would also give Google an open pipe of the real-time traffic flowing through these services</strong>, a critical resource that they currently lack.</p>
<p><strong>Google simply can not afford not owning the real-time web</strong>, and they must continue to buy up similar sources of content as they appear. Yahoo was unable to extract value from StumbleUpon, but Google&#8217;s other competitors will certainly try to undermine the search giant. Frankly, I&#8217;m shocked that Microsoft, FaceBook, or even Baidu have not yet snapped up services like Twitter, LinkedIn, and Digg even if only to keep them and the information they contain out of Google&#8217;s hands.</p>
<blockquote><p>If you enjoyed reading this, you&#8217;ll probably also like <a href="http://foskettservices.com"  target="_blank">my Foskett Services blog</a>!</p></blockquote>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/05/27/google-recalculated-pagerank/"  rel="bookmark" class="crp_title">Google Just Recalculated PageRank!</a></li><li><a href="http://blog.fosketts.net/2009/01/15/googles-analytics-measuring-page-seo/"  rel="bookmark" class="crp_title">Measuring the Importance of Google&#8217;s First Page</a></li><li><a href="http://blog.fosketts.net/2010/01/20/vendor-twitter/"  rel="bookmark" class="crp_title">Vendor Non-Blogs</a></li><li><a href="http://blog.fosketts.net/2009/07/15/google-reader-social/"  rel="bookmark" class="crp_title">Google Reader Gets More Social</a></li><li><a href="http://blog.fosketts.net/2010/02/12/googles-evil-buzz-building/"  rel="bookmark" class="crp_title">Google&#8217;s Evil Buzz Is Building</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/05/22/google-nofollow/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/05/22/google-nofollow/">Google Is Heading For A Cliff; What Will They Do?</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/computerhistory/" title="View all posts in Computer History" rel="category tag">Computer History</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<title>iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</title>
		<link>http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/</link>
		<comments>http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/#comments</comments>
		<pubDate>Thu, 07 May 2009 14:07:20 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[ActiveSync]]></category>
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		<category><![CDATA[CalDAV]]></category>
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		<category><![CDATA[invitations]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone OS 3.0]]></category>
		<category><![CDATA[LDAP]]></category>
		<category><![CDATA[notes]]></category>
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		<category><![CDATA[Spotlight]]></category>
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		<guid isPermaLink="false">http://blog.fosketts.net/?p=1846</guid>
		<description><![CDATA[As the release of iPhone OS 3.0 nears, I set out to discover how the new OS changes the iPhone&#8217;s ability to synchronize data with Microsoft Exchange servers using ActiveSync. What follows here is my deductions so far, and is of course subject to change when the new OS is released! For the most up-to-date [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1543" class="wp-caption alignright" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/03/iphone-3-new-1.jpg" ><img class="size-medium wp-image-1543" title="iphone-3-new-1" src="http://blog.fosketts.net/wp-content/uploads/2009/03/iphone-3-new-1-300x233.jpg" alt="iPhone OS 3.0 is coming, offering enhancements for enterprise Exchange ActiveSync" width="300" height="233" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">iPhone OS 3.0 is coming, offering enhancements for enterprise Exchange ActiveSync</p></div>
<p>As the release of iPhone OS 3.0 nears, I set out to discover how the new OS changes the iPhone&#8217;s ability to synchronize data with <a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/"  target="_blank">Microsoft Exchange servers using ActiveSync</a>. What follows here is my deductions so far, and is of course subject to change when the new OS is released!</p>
<p><span id="more-1846"></span><br />
<blockquote><p>For the most up-to-date information, <strong>see my <a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/" target="_self">iPhone Exchange ActiveSync Guide</a>!</strong></p>

<p>This post is part of my series focused on integrating the iPhone with Microsoft Exchange using ActiveSync:</p>

<ul>
		<li><strong>iPhone OS 3.0 information:</strong>
		<ol>
			<li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/">How To Subscribe To Internet Calendars In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/18/ldap-directory-iphone-30/">How To Access LDAP Directories In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/">iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</a></li>
		</ol></li>
		<li><strong><a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/">How To Set Up iPhone Exchange ActiveSync</a></strong></li>
		<ol>
			<li><a href="http://blog.fosketts.net/2008/07/21/a-few-iphone-exchange-activesync-gotchas/">A Few iPhone Exchange ActiveSync Gotchas</a></li>
			<li><a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/">Can the iPhone Sync With Multiple Exchange Servers?</a></li>
		</ol></li>
</ul>
</blockquote></p>
<h3 class="post-subhead">New ActiveSync Features</h3>
<ol>
<li><strong>iPhone OS 3.0 allows users to create meeting invitations!</strong> Finally, right from the phone, you will be able to set up meetings, select invitees, and send invitations. Initial reports are that this functionality is definite and fairly complete.</li>
<li><strong>Enhanced mail search</strong> includes contacts, messages, and even mail still on the Exchange server! This is a huge and welcome addition. No longer will you be frustrated that the iPhone didn&#8217;t download that one important message from last month, and no longer will you have to scroll around trying to locate it! This is integrated into the <strong>new Spotlight screen</strong>: Flick left from the home screen and you&#8217;ll be able to search email, contacts, calendars, and all other phone content! But Spotlight only searches message metadata, not message content.</li>
</ol>
<p><!--more--></p>
<h3 class="post-subhead">New Related Features</h3>
<ol>
<li>The calendar app supports <strong>CalDAV and ICS calendars</strong> as well as ActiveSync, making it much easier to use Google, Yahoo, and TripIt calendars. But these probably will not be integrated and synchronized with the ActiveSync calendar, leaving you in <a href="http://blog.fosketts.net/2008/07/22/colored-iphone-exchange-calendars/"  target="_blank">multiple-calendar hell</a>.</li>
<li>Peer-to-peer <strong>contact exchange using BlueTooth</strong> seems certain. Since the iPhone gracefully integrates on-phone changes with ActiveSync contacts already, this will be a welcome way to build out one&#8217;s Exchange address book.</li>
<p><div id="amazon-widget">
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<li><strong>Cut, copy, and paste</strong> are definitely in, and will work in the mail, contacts, and calendar apps!</li>
<li>The mail app now supports <strong>landscape mode</strong>, with its larger keyboard.</li>
<li>A new API for <strong>email within applications</strong> would be compatible with Exchange, allowing a new family of corporate apps and possibly mitigating some of the missing features. I can imagine someone developing a far more feature-packed email client which embeds the native email client and extends its support to public folders, for example.</li>
<li>iPhones running 3.0 appear to allow automatic <strong>on-demand connections to VPNs</strong>. Again, not specifically an ActiveSync feature, but this would make the process of accessing a firewalled Exchange server more friendly.</li>
<li><strong>OS 3.0 supports LDAP servers</strong>. Although this is not an ActiveSync issue per se, it could allow a workaround for the single-ActiveSync issue (which remains). LDAP contacts would make the basic IMAP email connection with a second Exchange server somewhat more tolerable. But it&#8217;s not yet clear if LDAP contacts are all that functional in 3.0, or whether they&#8217;ll make the cut at all.</li>
</ol>
<h3 class="post-subhead">Bad News</h3>
<ol>
<li>The iPhone will remain limited to full ActiveSync with <strong>a single Exchange server</strong>. Although you are free to establish as many IMAP connections as you like, including connecting to Exchange with IMAP, you cannot use <a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/"  target="_blank">more than one ActiveSync service</a>. However, as noted above, 3.0 does include LDAP support so at least the contacts from your second Exchange server might be accessible.</li>
<li>Still <strong>no notes sync</strong> (with Exchange). Although iPhone OS 3.0 does allow synchronization of notes with Apple Mail for Mac users, it does not appear to support Exchange or Apple&#8217;s own MobileMe over-the-air services.</li>
<li><strong>Spotlight does not include full-text search</strong> of mail messages. Although it&#8217;s nice to be able to search through everything on the iPhone, and even content on the Exchange server, you still have to remember the sender, subject, etc.</li>
<li><strong>Battery life is poor</strong> with Exchange ActiveSync push and the new push notifications enabled. <a href="http://blog.fosketts.net/2008/07/21/a-few-iphone-exchange-activesync-gotchas/"  target="_blank">iPhone push battery life has been a problem</a> for quite a while.</li>
</ol>
<p>As the iPhone OS 3.0 release nears, I will keep my eyes open for enterprise Exchange ActiveSync features and post them here. Subscribe to <a href="http://feeds.fosketts.net/StephenFoskettPackRat_Apple"  target="_blank">my Apple feed</a> for up-to-date details!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2011/04/26/5311/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/2011/04/26/5310/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  rel="bookmark" class="crp_title">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li><li><a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/"  rel="bookmark" class="crp_title">The iPhone Exchange ActiveSync Guide</a></li><li><a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/"  rel="bookmark" class="crp_title">Can the iPhone Sync With Multiple Exchange Servers?</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/">iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/apple/" title="View all posts in Apple" rel="category tag">Apple</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>Ten-Year Trend: Mobility</title>
		<link>http://blog.fosketts.net/2009/03/11/ten-year-trend-mobility/</link>
		<comments>http://blog.fosketts.net/2009/03/11/ten-year-trend-mobility/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 01:00:41 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
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		<guid isPermaLink="false">http://blog.fosketts.net/?p=1527</guid>
		<description><![CDATA[What is the megatrend of this decade? I suggest that we are witnessing a wholesale shift from information tied to place/device to information mobility. Cloud computing, server virtualization, and even flash memory are all contributors to this massive trend, along with the user-side trends of the post-PDA mobile phone, 3G data, social web services, and connected home.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1533" class="wp-caption alignright" style="width: 279px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/03/glass-and-grass.jpg" ><img class="size-medium wp-image-1533     " title="glass-and-grass" src="http://blog.fosketts.net/wp-content/uploads/2009/03/glass-and-grass-299x300.jpg" alt="IT infrastructure is following consumer technology out of the glass house and into the wide world" width="269" height="270" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">IT infrastructure is following consumer technology out of the data center glass house and into the wide world</p></div>
<p>Dave Hitz over at NetApp poses a very interesting question: <a href="http://blogs.netapp.com/dave/2009/03/three-ten-year.html"  target="_blank">What is the ten-year trend in information technology that we are currently building to?</a> He supplies these historical examples:</p>
<ul>
<li>1982-1992: A computer on every (business) desk</li>
<li>1990s: Networking all those computers</li>
</ul>
<p>He then goes on to suggest three ten-year trends that we might currently be living through:</p>
<ol>
<li> Cloud/Outsourced Computing</li>
<li>Server Virtualization</li>
<li>Flash Memory</li>
</ol>
<p>Although I agree on the importance of these three to enterprise IT, I don&#8217;t think they&#8217;ll be seen as the megatrends of this decade in hindsight. I suggest that, more than anything, we are witnessing a wholesale shift <strong>from information tied to place/device to information mobility</strong>. Cloud computing, server virtualization, and even flash memory are all <a rel="nofollow" href="http://esgblogs.typepad.com/marks_blog/2009/03/cloud-virtualization-is-a-key-ingredient.html"  target="_blank">contributors to</a> this massive trend, along with the user-side trends of the post-PDA mobile phone, 3G data, social web services, and connected home.</p>
<p><span id="more-1527"></span></p>
<h3 class="post-subhead">What Is Mobility?</h3>
<p>The meaning of mobility, to me, is expansive. It doesn&#8217;t just refer to taking a copy of your data with you, ubiquitous connectivity, or portable devices. <strong>Mobility is a new paradigm of computing</strong>.</p>
<ul>
<li>Your data no longer &#8220;sits&#8221; in one place &#8211; <strong>your data lives out there in the network</strong>!</li>
<li>Your applications no longer &#8220;live&#8221; on this device or that &#8211; <strong>your applications live out there in the network</strong>!</li>
<li>Your productivity environment no longer requires a particular piece of hardware &#8211; you expect to be <strong>productive everywhere on every device</strong>!</li>
</ul>
<p>This doesn&#8217;t sound strange to the modern Internet user. We have completely accepted the role of Google, Facebook, Yahoo, Wikipedia and the rest in our personal lives. Just as they did in the early days of the PC, business people have transitioned these concepts into the professional world &#8211; witness Salesforce and LinkedIn! In all cases, we have endorsed the idea that <strong>certain types of information <em>want </em>to live in the cloud because it makes them better!</strong></p>
<p><strong> </strong>Once you&#8217;ve used these services, old-fashioned email, contact management, encyclopedias, maps, and the rest seem incredibly limiting. A GPS system that can&#8217;t update its maps seems antiquated, and we want it to have real-time traffic data, too. An iPod that needs to be physically connected to a PC to add music or applications is simply unacceptable. Time- and place-shifting technologies like TiVo To Go, over-the-air podcast downloads, and Slingboxes reset our expectations about availability and choice of entertainment, but they are mere symptoms of our changing perceptions. <strong>We want mobility of data, applications, and platforms, and we are getting it.</strong></p>
<p>Consider two truly revolutionary platforms: the iPhone and the netbook. In both cases, we knowingly accept limitations in the name of portability, knowing that the cloud will give us what we can&#8217;t hold in our hands. These devices are limited in ways that would seem inconceivable just a few years ago: Apple has locked their platform up tighter than any in history, and netbooks are too small, underpowered, and cheap in all senses of the word. But we love them because they get us where we want to go, which is <strong>up and out</strong>!</p>
<h3 class="post-subhead">Mobility and Enterprise IT</h3>
<p>The concept of mobile data, applications, and devices is just as applicable to enterprise IT infrastructure as it is to personal technology. Some enterprise data must be kept close to the vest, especially where privacy laws and litigation concerns are applicable. But there is certainly <strong>a vast pool of corporate data that <em>wants </em>to be out working in the field!</strong> Setting this data free is the enterprise equivalent of the mobility megatrend!</p>
<p>Cloud computing is hype. Server virtualization is hype. Flash storage is hype. XaaS is hype. Web 2.0 is hype. But once the cloud of hype passes, we will be left with solid technologies to enable mobility and <strong>transform corporate computing</strong>. Why should corporate email have to punch through your firewall? Why should the intranet be limited to internal or VPN users? Why can&#8217;t customers interact with a (limited/controlled) set of your corporate records? Salesforce showed us that roaming users (sales teams) need greater access than most IT staff were ready to build. What if we applied the same ideas to other data types?</p>
<p>Many companies are already doing this. Microsoft offers a variety of internal/external services for their customers through Live (see Connect, for example). Many companies are using mail and productivity applications in the cloud from Google, MessageOne, and Zimbra. Backup and archiving as a service to mobile users is widespread (see Iron Mountain Connected and Mozy). And more and more corporate PR relies on blogs, twitter, and social networking sites. Corporate security and legal types are worried about data &#8220;escaping&#8221; from the eggshell of control they exert, but this cat is out of the bag. Enterprise IT will never be the same!</p>
<p>It comes down to a single core question that IT folks ought to have been asking themselves all along: <strong>What should be held internally and what should be let loose?</strong> We already &#8220;outsource&#8221; many non-core corporate functions. Sometimes we do this for cost reasons. But the most effective outsourcing decision is when <strong>a third party will do a better job</strong>, offering levels of expertise or service that an internal group could never realistically reach. We already buy enterprise software to leverage outside development (remember, this was not always the case!), so why not also buy enterprise services? Corporate-grade outsourced email, groupware, sales automation, and the like is not only more robust and less expensive than internal systems, <strong>they enable a disconnected, mobile workforce</strong>.</p>
<h3 class="post-subhead">Today, I Was Angry</h3>
<p>I bought a new album from Amazon, but I forgot to sync my iPhone with my laptop, so it was sitting at home when I wanted to listen to it in the car. Then I couldn&#8217;t find a colleague&#8217;s phone number because he moved to a new company and my address book didn&#8217;t automatically update. And I couldn&#8217;t review a presentation because I needed a special account to access a corporate document system behind a firewall.</p>
<p>These little accomplishments would have seemed like miracles just a few years ago: I remember the joy I felt ten years ago when I could read a web page offline on my Palm Pilot using AvantGo; I was amazed when I first fired up 802.11a wireless networking and could work anywhere in the office; I was gleeful to be able to take 5 GB of music with me on the train. But all this is past. Today, I want to access my portable data and work anywhere. <strong>We are in the midst of a revolution in the mobility and ubiquity of computing</strong>.</p>
<blockquote><p>See my posts on <a href="http://gestaltit.com/author/stephen/"  target="_blank">Gestalt IT</a> for similar <a href="http://gestaltit.com"  target="_blank">enterprise IT infrastructure commentary</a></p>
</blockquote>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/05/19/lessons-cloud-computing-conference-expo-prague-2009/"  rel="bookmark" class="crp_title">Lessons From the Cloud Computing Conference and Expo Prague 2009</a></li><li><a href="http://blog.fosketts.net/2011/04/26/5292/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/2009/03/19/sun-cloud/"  rel="bookmark" class="crp_title">Sun Launches Their Own Cloud, But For Which Market?</a></li><li><a href="http://blog.fosketts.net/about/services/"  rel="bookmark" class="crp_title">Services</a></li><li><a href="http://blog.fosketts.net/2009/09/16/cloud-services-standards/"  rel="bookmark" class="crp_title">We Don&#8217;t Need Cloud Standards (Yet)</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/03/11/ten-year-trend-mobility/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/03/11/ten-year-trend-mobility/">Ten-Year Trend: Mobility</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/apple/" title="View all posts in Apple" rel="category tag">Apple</a>, <a href="http://blog.fosketts.net/category/everything/computerhistory/" title="View all posts in Computer History" rel="category tag">Computer History</a>, <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/" title="View all posts in Everything" rel="category tag">Everything</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>, <a href="http://blog.fosketts.net/category/everything/terabytehome/" title="View all posts in Terabyte home" rel="category tag">Terabyte home</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>Can the iPhone Sync With Multiple Exchange Servers?</title>
		<link>http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/</link>
		<comments>http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 17:05:12 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[ActiveSync]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[EAS]]></category>
		<category><![CDATA[Exchange]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Sync]]></category>
		<category><![CDATA[IMAP]]></category>
		<category><![CDATA[IMAP idle]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Kerio]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MobileMe]]></category>
		<category><![CDATA[NuevaSync]]></category>
		<category><![CDATA[P-IMAP]]></category>
		<category><![CDATA[POP]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[sync]]></category>
		<category><![CDATA[synchronization]]></category>
		<category><![CDATA[USB]]></category>
		<category><![CDATA[XMPP]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zimbra]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1442</guid>
		<description><![CDATA[One of the major advances introduced in iPhone software version 2.0 was the ability to sync over-the-air to Microsoft Exchange servers using Microsoft&#8217;s ActiveSync protocol. This was introduced to much fanfare with the iPhone 3G and is available on older updated iPhone and iPod Touch units, too. Google and NuevaSync also offer over-the-air calendar and [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1479" class="wp-caption alignright" style="width: 210px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/02/iphone-multiple-exchange.png" ><img class="size-medium wp-image-1479" title="iphone-multiple-exchange" src="http://blog.fosketts.net/wp-content/uploads/2009/02/iphone-multiple-exchange-200x300.png" alt="The iPhone doesn't support more than one Exchange/ActiveSync pairing" width="200" height="300" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">The iPhone doesn&#39;t support more than one Exchange/ActiveSync pairing</p></div>
<p>One of the major advances introduced in iPhone software version 2.0 was the ability to sync over-the-air to Microsoft Exchange servers using Microsoft&#8217;s ActiveSync protocol. This was introduced to much fanfare with the iPhone 3G and is available on older updated iPhone and iPod Touch units, too. <a rel="nofollow" href="http://googleappsupdates.blogspot.com/2009/02/calendar-and-contact-sync-available-for.html"  target="_blank">Google</a> and <a href="https://www.nuevasync.com/"  target="_blank">NuevaSync</a> also offer over-the-air calendar and contact syncing for the iPhone using ActiveSync.</p>
<p>All of these synchronization options seem like an embarrassment of riches for iPhone users. But, like so many things in life, they&#8217;re too good to be true. <strong>iPhone OS 2 and 3 can&#8217;t sync to more than one Exchange/ActiveSync server at a time</strong>! Or, at least, not in the way you&#8217;d like.</p>
<blockquote><p>Note: <a href="http://blog.fosketts.net/2010/04/08/apple-iphone-ipad-mail-os-4/"  target="_blank">iPhone OS 4.0 will allow syncing to multiple Exchange ActiveSync accounts</a>! See <a href="http://blog.fosketts.net/2010/06/23/set-multiple-exchange-activesync-accounts-iphone-ios-4/" >How To Set Up Multiple Exchange ActiveSync Accounts in iPhone iOS 4</a>.</p></blockquote>
<p><blockquote><p>For the most up-to-date information, <strong>see my <a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/" target="_self">iPhone Exchange ActiveSync Guide</a>!</strong></p>

<p>This post is part of my series focused on integrating the iPhone with Microsoft Exchange using ActiveSync:</p>

<ul>
		<li><strong>iPhone OS 3.0 information:</strong>
		<ol>
			<li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/">How To Subscribe To Internet Calendars In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/18/ldap-directory-iphone-30/">How To Access LDAP Directories In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/">iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</a></li>
		</ol></li>
		<li><strong><a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/">How To Set Up iPhone Exchange ActiveSync</a></strong></li>
		<ol>
			<li><a href="http://blog.fosketts.net/2008/07/21/a-few-iphone-exchange-activesync-gotchas/">A Few iPhone Exchange ActiveSync Gotchas</a></li>
			<li><a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/">Can the iPhone Sync With Multiple Exchange Servers?</a></li>
		</ol></li>
</ul>
</blockquote></p>
<h3 class="post-subhead">The Connected iPhone</h3>
<p>Let&#8217;s back up a minute and talk about how the iPhone integrates with mail, contact, and calendar servers. There are essentially two synchronization engines at work here:</p>
<ul>
<li>Like all iPods, iTunes can synchronize your contacts, calendars, and mail account information (though not the mail messages themselves) over a <strong>USB connection</strong> to the iPhone and iPod Touch. This requires a full copy of Outlook 2003 or later on Windows but works with the built-in address book and iCal calendar on Mac OS X.</li>
<li>The iPhone can also synchronize some or all components of email, contacts, calendars, and bookmarks using <strong>a variety of over-the-air protocols</strong>.</li>
</ul>
<p>Note that when you configure over-the-air sync, you must disable USB sync, and vice versa.</p>
<p><span id="more-1442"></span></p>
<h3 class="post-subhead">iPhone Email Sync</h3>
<p>Configured mail accounts can synchronize <strong>email messages</strong> in one of six ways:</p>
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<ol>
<li>Periodically <strong>pulling</strong> message content down using the <strong>POP</strong> protocol &#8211; this is what most older ISPs and mail accounts use</li>
<li>Periodically <strong>pulling</strong> message content down using the more advanced <strong>IMAP</strong> protocol &#8211; this is what newer mail accounts, including Gmail, AOL, and Yahoo use</li>
<li>Having mail pushed to the phone using a weird combination of hidden <strong>SMS and IMAP</strong> &#8211; this is what Yahoo push mail uses</li>
<li>Having mail pushed to the phone using a <a href="http://samj.net/2008/07/apple-iphone-20-real-story-behind-push.html"  target="_blank">proprietary notification system</a> of <strong>XMPP (Jabber) and IMAP</strong> &#8211; this is what Apple&#8217;s MobileMe push mail uses</li>
<li>Pulling or receiving push messages using Microsoft&#8217;s <strong>ActiveSync</strong> technology &#8211; this is what Exchange servers, NuevaSync, Kerio, Zimbra, and Google&#8217;s over-the-air calendar and contact (but not email) sync use</li>
<li>The iPhone&#8217;s software seems to support <strong>IMAP Idle</strong>, which is a realtime message push technology supported by Gmail and some advanced mail systems, but the phone will not use it <em>unless the mail application is actually open on the phone</em></li>
</ol>
<p>The iPhone does <em>not</em> support P-IMAP, BlackBerry, or other over-the-air protocols at this point.</p>
<p>The iPhone can sync email messages to any number of IMAP or POP accounts without a problem, but <strong>it can only sync to a single ActiveSync server at once</strong>. So you can set up Gmail over IMAP, Yahoo over SMS/IMAP, your local provider over POP, a Gmail Apps account over IMAP, etc at the same time as your work Exchange server without a problem.  But you cannot set up more than one Exchange server using ActiveSync.</p>
<h3 class="post-subhead">iPhone Calendar and Contact Sync</h3>
<p><strong>Calendar and contact information</strong> can only be synced in one of (perhaps) three ways:</p>
<ol>
<li>Over a <strong>physical USB</strong> connection to iTunes (as in the original iPhone 1.0) to Outlook or OS X</li>
<li>Using <strong>some unknown protocol</strong> that MobileMe uses &#8211; can anyone identify this?</li>
<li>Using <strong>ActiveSync</strong> to an Exchange Outlook Web Access (OWA) server</li>
</ol>
<p>Yes, that&#8217;s really it. Every over-the-air calendar-and-contact sync system (other than perhaps MobileMe) uses the ActiveSync protocol, including Microsoft Exchange, NuevaSync, Zimbra, and Google&#8217;s service.</p>
<p>Now the punch line: <strong>The iPhone can only sync to a single ActiveSync server at once</strong>. Read that again. Now consider what that means.</p>
<p>So no matter how cool a service is (Google sync, Zimbra), you cannot use it for over-the-air sync if you are also connected to an Exchange server. So even though the iPhone explicitly supports multiple calendars, you can&#8217;t sync them with multiple ActiveSync systems. So I guess the iPhone&#8217;s calendar system is even more disappointing <a href="http://blog.fosketts.net/2008/07/22/colored-iphone-exchange-calendars/"  target="_blank">than I thought</a>!</p>
<h3 class="post-subhead">Pick One ActiveSync Service</h3>
<p>The upshot is this: <strong>iPhone users much pick one (and only one) ActiveSync service</strong>.</p>
<ul>
<li>Need to use the iPhone for work? You&#8217;ll probably have to use your work Exchange ActiveSync server, and can forget about (usefully) subscribing to MobileMe or using Google sync. Instead, try to sync everything else into Exchange in other ways (like Google&#8217;s Desktop app) and then let Exchange handle the iPhone sync.</li>
<li>A dedicated Mac head? Subscribe to MobileMe and get all of your data there, to be sent to the iPhone.</li>
<li>None of the above? Google&#8217;s new <a rel="nofollow" href="http://googleappsupdates.blogspot.com/2009/02/calendar-and-contact-sync-available-for.html"  target="_blank">Sync service</a> looks great!</li>
</ul>
<h3 class="post-subhead">The Big Mystery</h3>
<p>There are many mysteries lurking here, but one is really perplexing to me. The iPhone seems to maintain its own set of contacts in addition to any ActiveSync contact store. Although it doesn&#8217;t obviously have multiple contacts pools, it must maintain them internally. But you can see that it does in a simple way:</p>
<ol>
<li>Set up an ActiveSync server (like Exchange)</li>
<li>Set up an IMAP email account (like Gmail)</li>
<li>Add a unique contact on the phone (call him &#8220;Steve Jobs&#8221;)</li>
<li>Add a unique contact in Exchange (call him &#8220;Bill Gates&#8221;)</li>
<li>Add a unique contact in Gmail (call him &#8220;Sergey Brin&#8221;)</li>
<li>Now turn on and off the accounts one at a time</li>
</ol>
<p>Notice that turning off the Gmail account will, within a few minutes, cause your &#8220;Sergey Brin&#8221; contact to disappear! Turn it back on and Sergie is back. Now do the same for Exchange and Bill Gates. All the while, your &#8220;Steve Jobs&#8221; contact should stay put. And this all happens in a single contact list! If you assigned one of these to a &#8220;favorite&#8221;, their name will be replaced by their number when you remove their account.</p>
<p>So the is iPhone somehow syncing contacts over IMAP? Or does it use some other Google-specific protocol? And how does MobileMe&#8217;s contact sync work? Time will tell!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2011/04/26/5311/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/"  rel="bookmark" class="crp_title">The iPhone Exchange ActiveSync Guide</a></li><li><a href="http://blog.fosketts.net/2011/04/26/5310/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/"  rel="bookmark" class="crp_title">iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</a></li><li><a href="http://blog.fosketts.net/2010/06/23/set-multiple-exchange-activesync-accounts-iphone-ios-4/"  rel="bookmark" class="crp_title">How To Set Up Multiple Exchange ActiveSync Accounts in iPhone iOS 4</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/">Can the iPhone Sync With Multiple Exchange Servers?</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/apple/" title="View all posts in Apple" rel="category tag">Apple</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<item>
		<title>Measuring the Importance of Google&#8217;s First Page</title>
		<link>http://blog.fosketts.net/2009/01/15/googles-analytics-measuring-page-seo/</link>
		<comments>http://blog.fosketts.net/2009/01/15/googles-analytics-measuring-page-seo/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 01:00:15 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yoast]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1348</guid>
		<description><![CDATA[I'm not blogging to get traffic; I'm blogging because I have something to say. But, being a curious person, I do measure my blog traffic, and I've become interested in how the search engine optimization gurus ply their trade. So a recent tip on using a custom Google Analytics filter to determine "front page" placement on that search engine piqued my curiosity.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1349" class="wp-caption alignright" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/01/visits-from-all-sources.png" ><img class="size-medium wp-image-1349" title="visits-from-all-sources" src="http://blog.fosketts.net/wp-content/uploads/2009/01/visits-from-all-sources-300x262.png" alt="Google's first page accounts for more than 2/3 of my web site traffic!" width="300" height="262" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Google&#39;s first page accounts for more than two thirds of my web site traffic!</p></div>
<p>I&#8217;m not blogging to get traffic; I&#8217;m blogging <a rel="nofollow" href="http://bhc3.wordpress.com/2008/12/08/why-professionals-should-continue-to-blog-in-the-era-of-twitter/"  target="_blank">because</a> I have something to say. But, being a curious person, I do measure my blog traffic, and I&#8217;ve become interested in how the search engine optimization gurus ply their trade. So a recent tip on <a href="http://yoast.com/track-seo-rankings-google-analytics/"  target="_blank">using a custom Google Analytics filter</a> to determine &#8220;front page&#8221; placement on that search engine piqued my curiosity.</p>
<p>After just one week of monitoring, the results speak for themselves: <strong>Google&#8217;s first page of results accounts for more than two thirds of my web site traffic</strong>, and less than a quarter of my visits come from a source other than Google! It should come as no surprise that the search giant&#8217;s first page has come to dominate Internet traffic, but it was amazing for me to see it demonstrated so graphically using data from my own blog.</p>
<p>Since the first of the year, I&#8217;ve noticed that my traffic has been up by about 50%, too. I was puzzled, since the uptick comes across all topics and posts. My friend <a href="http://www.louisgray.com/live/index.html"  target="_blank">Louis Gray</a> suggests that Google might be responsible for this as well: <a href="http://www.searchenginegenie.com/pagerank-10-sites.htm"  target="_blank">Google updated their Page Rank results</a>, potentially moving many of my pages into the first page of results.</p>
<p>Of course, I also recently switched to <a href="http://www.winextra.com/index.php/2008/12/10/dont-you-get-it-yet-partial-feeds-kill-readership/"  target="_blank">a full-text RSS feed</a>, so perhaps fewer people are visiting my site to read longer articles. But my examination of direct and referring traffic in Google Analytics is inconclusive on this matter.</p>
<h3 class="post-subhead">Using Google Analytics</h3>
<p>Google is notoriously cagey on releasing information about their ranking system. They don&#8217;t want those SEO experts gaming the system to get their pages on top. Of course this hasn&#8217;t stopped anyone, but it can be difficult to determine where exactly one&#8217;s site is ranked.</p>
<p>The best information I&#8217;ve found is in <a rel="nofollow" href="https://www.google.com/webmasters/tools"  target="_blank">Google&#8217;s Webmaster Tools</a>. Here, one can view the top search queries for one&#8217;s own (verified) site, including the absolute position for both impressions (views in the search results) and traffic generated. Although this information is useful, it is not as quantitative as one might desire: I can see that a search for &#8220;<a rel="nofollow" href="http://www.google.com/search?client=safari&amp;rls=en-us&amp;q=iphone+exchange+setup&amp;ie=UTF-8&amp;oe=UTF-8"  target="_blank">iphone exchange setup</a>&#8221; puts my <a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/"  target="_blank">iPhone ActiveSync setup</a> page on top, but I can&#8217;t compare this to Yahoo or direct visits.</p>
<p><a rel="nofollow" href="https://www.google.com/analytics"  target="_blank">Google&#8217;s Analytics service</a> is another great resource, with excellent recording and reporting of web site metrics over time. But the company seems reluctant to link this information to their search data, perhaps worried that they&#8217;ll make life too easy for those who are trying to game the system to get more traffic.</p>
<h3 class="post-subhead">The Google Analytics SEO Filter</h3>
<p><strong>The SEO filter </strong><a href="http://andrescholten.nl/index.php/seo-rankings-meten-met-google-analytics/"  target="_blank">proposed by André Scholten</a> certainly is clever: Although Google doesn&#8217;t include absolute ranking data in Analytics, their own URLs do include an indication of <strong>which page of results</strong> a user was viewing when they clicked to visit a site. When one is not satisfied with the results on the first page of Google&#8217;s search, they click &#8220;Next&#8221; and are taken to another page of results. Google tracks which page to display using an element in the URL called &#8220;start&#8221;. For example, the second page of results is called by including &#8220;&amp;start=10&#8243; in the URL, while the 10th page includes &#8220;&amp;start=90&#8243;.</p>
<p>Since Google Analytics normally records the full referring URL, we can use an advanced feature called filtering to tag Google referrals with an indication of which page the user was looking at when they clicked. André doesn&#8217;t include <strong>the whole recipe</strong>, but it&#8217;s not difficult for a novice to implement:</p>
<ol>
<li>Get Google Analytics up and running for your site. I&#8217;m not going to go into how to do this here.</li>
<li>In the main Analytics page listing Website Profiles for your user, click &#8220;+ Add new profile&#8221; in the gray bar. It is important that anything you do is <strong>done in a new profile</strong>, since this is a filter, and will remove (filter out) things that don&#8217;t match.</li>
<li>Select &#8220;Add a Profile for an existing domain&#8221; (since you already set this domain up in step 1) and give it a Profile Name like &#8220;blog SEO&#8221;.</li>
<li>Click Finish, and now we have a profile to work with without messing up our main Analytics results.</li>
<li>Find this new profile in the Website Profiles list and click &#8220;Edit&#8221; under the &#8220;Actions&#8221; heading.</li>
<li>The third box is &#8220;Filters&#8221; &#8211; this is where the magic happens. We will create three filters to only collect information on Google searches, and once you create them you can re-apply them in other profiles for other sites without reinventing the wheel.</li>
<li>Click &#8220;+ Add Filter&#8221; and add a new one called &#8220;Ranking 1&#8243;. &#8220;Filter Type&#8221; will be &#8220;Custom filter&#8221;, and you will select &#8220;Include&#8221; under this. Then use &#8220;Campaign Source&#8221; as the &#8220;Filter Field&#8221; and enter &#8220;Google&#8221; as the &#8220;Filter Pattern&#8221;. This will filter out any traffic that didn&#8217;t come from a <strong>Google referral</strong>.</li>
<li>Click &#8220;+ Add Filter&#8221; and add a new one called &#8220;Ranking 2&#8243;. &#8220;Filter Type&#8221; will be &#8220;Custom filter&#8221;, and you will select &#8220;Include&#8221; under this. Then use &#8220;Campaign Medium&#8221; as the &#8220;Filter Field&#8221; and enter &#8220;organic&#8221; as the &#8220;Filter Pattern&#8221;. This will filter out any <strong>paid traffic from Google ads</strong>.</li>
<div id="attachment_1350" class="wp-caption alignright" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/01/picture-32.png" ><img class="size-medium wp-image-1350" title="google-seo-filter" src="http://blog.fosketts.net/wp-content/uploads/2009/01/picture-32-300x219.png" alt="The magic Google Analytics SEO filter" width="300" height="219" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">The magic Google Analytics SEO filter</p></div>
<li>Now comes the big one. Click &#8220;+ Add Filter&#8221; and add a new one called &#8220;Ranking 3&#8243;. &#8220;Filter Type&#8221; will be &#8220;Custom filter&#8221;, and you will select &#8220;Advanced&#8221; under this.</li>
<li>For &#8220;Field A -&gt; Extract A&#8221;, select &#8220;Referral&#8221; and enter &#8220;(\?|&amp;)q=([^&amp;]*)&#8221; in the box (no quotes!) This matches the key/value sets in the URL.</li>
<li>Next, for &#8220;Field B -&gt; Extract B&#8221;, select &#8220;Referral&#8221; again and enter &#8220;(\?|&amp;)start=([^&amp;]*)&#8221; in the box (no quotes again!) This extracts the value for the &#8220;start&#8221; key, if present.</li>
<li>Finally, for &#8220;Output To -&gt; Constructor&#8221;, select &#8220;User Defined&#8221; and enter &#8220;$A2 (page: $B2)&#8221; in the box (think you include quotes? Think again!) This <strong>adds a custom tag</strong> with the full URL and the value of the &#8220;start&#8221; key.</li>
<li>Finish it off by checking &#8220;Yes&#8221; for &#8220;Field A Required&#8221;, &#8220;No&#8221; for &#8220;Field B Required&#8221;, and &#8220;Yes&#8221; for &#8220;Override Output Field&#8221;.</li>
<li>Now <strong>give it some time</strong> &#8211; at least a day for Google to start adding data to this profile. Assuming you did everything correctly, you shouldn&#8217;t have any trouble with the statistics recording in your main profile.</li>
</ol>
<h3 class="post-subhead">Watching the Results</h3>
<p>Assuming it worked, you can now <strong>add the correct chart</strong> to Analytics in the new profile:</p>
<div id="attachment_1352" class="wp-caption alignright" style="width: 304px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/01/visits-by-google-results-page.png" ><img class="size-medium wp-image-1352" title="visits-by-google-results-page" src="http://blog.fosketts.net/wp-content/uploads/2009/01/visits-by-google-results-page-294x300.png" alt="Google's first page dominates their referrals" width="294" height="300" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Google&#39;s first page dominates their referrals</p></div>
<ol>
<li>Enter the new profile&#8217;s Dashboard by clicking &#8220;View report&#8221;.</li>
<li>Select &#8220;Traffic Sources&#8221; on the left side.</li>
<li>Click &#8220;google (organic)&#8221; in the &#8220;Top Traffic Sources&#8221; table &#8211; it should be the only item there!</li>
<li>In the &#8220;Dimension&#8221; drop-down box, select &#8220;User Defined Value&#8221;. <strong>This is the payoff</strong> for all this work!</li>
<li>Add this to the dashboard by clicking the &#8220;Add to Dashboard&#8221; button at the top.</li>
<li>Now use your creativity to examine the data! For example, enter &#8220;page: 10&#8243; in the &#8220;Find User Defined Value&#8221; box. These are search terms that showed up on the second page for some reason, so you might try some SEO kung fu to improve their ranking&#8230;</li>
</ol>
<p>You will notice a number of visits coming up as &#8220;(not set)&#8221;. This means that the Google referral didn&#8217;t include the long URL with keys and values, so you don&#8217;t know where the user was when they clicked.</p>
<p>With some creativity, you could <strong>adapt this filter</strong> to grab Yahoo, Microsoft, or other SEO information. But Google is definitely the 800 lb gorilla right now, and page 1 is the target &#8211; it accounts for 90 to 95% of Google referrals to my site!</p>
<blockquote><p>If you enjoyed reading this, you&#8217;ll probably also like <a href="http://foskettservices.com"  target="_blank">my Foskett Services blog</a>!</p></blockquote>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/05/27/google-recalculated-pagerank/"  rel="bookmark" class="crp_title">Google Just Recalculated PageRank!</a></li><li><a href="http://blog.fosketts.net/2009/07/15/google-reader-social/"  rel="bookmark" class="crp_title">Google Reader Gets More Social</a></li><li><a href="http://blog.fosketts.net/search/"  rel="bookmark" class="crp_title">Google Custom Search Results</a></li><li><a href="http://blog.fosketts.net/2010/07/02/cool-google-spreadsheet-importxml-xpath/"  rel="bookmark" class="crp_title">Cool Google Spreadsheet XML/XPath Mojo</a></li><li><a href="http://blog.fosketts.net/2009/05/22/google-nofollow/"  rel="bookmark" class="crp_title">Google Is Heading For A Cliff; What Will They Do?</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/01/15/googles-analytics-measuring-page-seo/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/01/15/googles-analytics-measuring-page-seo/">Measuring the Importance of Google&#8217;s First Page</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<title>How To Set Up iPhone Exchange ActiveSync</title>
		<link>http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/</link>
		<comments>http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 21:24:11 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Terabyte home]]></category>
		<category><![CDATA[ActiveSync]]></category>
		<category><![CDATA[AirPort Express]]></category>
		<category><![CDATA[AirTunes]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Entourage]]></category>
		<category><![CDATA[Exchange]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google talk]]></category>
		<category><![CDATA[IMAP]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jirbo]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Outlook]]></category>
		<category><![CDATA[Sega]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=230</guid>
		<description><![CDATA[It's finally here!  The iPhone now has most of the functions of the BlackBerry - over-the-air push and sync of Exchange email, contacts, and calendars!  Apple let the 2.0 OS out of the bag earlier today, and intrepid souls (and me) have taken the plunge and installed it.]]></description>
			<content:encoded><![CDATA[<p><table class="aligncenter" style="background: #ddd;" border="0" width="420px">
<tbody>
<tr>
<td colspan="4"><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-full wp-image-4380" title="New York Stop Light-400" src="http://static.fosketts.net/wp-content/uploads/2010/11/New-York-Stop-Light-400.jpg" alt="" width="400" height="303" /></td>
</tr>
<tr>
<td colspan="4" width=400px>This blog post is probably out of date. If you want to set up Exchange ActiveSync, you should instead consult one  my guides:
</td>
</tr>
<tr>
<td rowspan="2" width="44px" align="center"><a href="http://static.fosketts.net/wp-content/uploads/2010/11/iPhone4-Hero-60.png"><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-full wp-image-4383" title="iPhone4 Hero-60" src="http://static.fosketts.net/wp-content/uploads/2010/11/iPhone4-Hero-60.png" alt="" width="26" height="60" /></a></td>
<td width="156px" align="center"><a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/">iPhone Exchange
ActiveSync Setup</a></td>
<td rowspan="2" width="44px" align="center"><a href="http://static.fosketts.net/wp-content/uploads/2010/11/iPad-Hero-60.png"><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-full wp-image-4382" title="iPad Hero-60" src="http://static.fosketts.net/wp-content/uploads/2010/11/iPad-Hero-60.png" alt="" width="44" height="60" /></a></td>
<td width="156px" align="center"><a href="http://blog.fosketts.net/guides/ipad-exchange-activesync/">iPad Exchange
ActiveSync Setup</a></td>
</tr>
<tr>
<td align="center"><a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/iphone-exchange-activesync-troubleshooting-guide/">iPhone ActiveSync
Troubleshooting</a></td>
<td align="center"><a href="http://blog.fosketts.net/guides/ipad-exchange-activesync/ipad-exchange-activesync-troubleshooting-guide/">iPad ActiveSync
Troubleshooting</a></td>
</tr>
</tbody>
</table><br />
<a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0001.png" ><img style=' float: right; padding: 4px; margin: 0 0 2px 7px;'  class="alignright size-medium wp-image-231" title="iPhone Email Account Options" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0001-200x300.png" alt="" width="200" height="300" /></a></p>
<p>It&#8217;s finally here!  The iPhone now has most of the functions of the BlackBerry &#8211; over-the-air push and sync of Exchange email, contacts, and calendars!  <a rel="nofollow" href="http://www.macrumors.com/2008/07/10/iphone-2-0-firmware-5a347-available-early/"  target="_blank">Apple let the 2.0 OS out of the bag</a> earlier today, and intrepid souls (and me) have taken the plunge and installed it.</p>
<p>While most people, including me, headed to the (also active) <a href="http://www.tuaw.com/2008/07/10/app-store-now-officially-available/"  target="_blank">App Store</a> to try out the native games, I quickly turned the other way &#8211; towards the new <a rel="nofollow" href="http://www.apple.com/iphone/enterprise/integration.html"  target="_blank">Microsoft Exchange integration</a>.</p>
<p>Read on for my first impressions and instructions on getting it up and running.</p>
<p><blockquote><p>For the most up-to-date information, <strong>see my <a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/" target="_self">iPhone Exchange ActiveSync Guide</a>!</strong></p>

<p>This post is part of my series focused on integrating the iPhone with Microsoft Exchange using ActiveSync:</p>

<ul>
		<li><strong>iPhone OS 3.0 information:</strong>
		<ol>
			<li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/">How To Subscribe To Internet Calendars In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/06/18/ldap-directory-iphone-30/">How To Access LDAP Directories In iPhone OS 3.0</a></li>
			<li><a href="http://blog.fosketts.net/2009/05/07/iphone-30-exchange-activesync-perfect/">iPhone 3.0 Exchange ActiveSync: Better But Not Perfect</a></li>
		</ol></li>
		<li><strong><a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/">How To Set Up iPhone Exchange ActiveSync</a></strong></li>
		<ol>
			<li><a href="http://blog.fosketts.net/2008/07/21/a-few-iphone-exchange-activesync-gotchas/">A Few iPhone Exchange ActiveSync Gotchas</a></li>
			<li><a href="http://blog.fosketts.net/2009/02/26/iphone-multiple-exchange/">Can the iPhone Sync With Multiple Exchange Servers?</a></li>
		</ol></li>
</ul>
</blockquote></p>
<p>By the way, the apps are great!  Sega&#8217;s <a href="http://www.segamobile.com/Super_Monkey_Ball_TipnTilt"  target="_blank">Super Monkey Ball</a> is touchy, but I think I&#8217;ll get the hang of it.  And my 4 year old loves <a href="http://jirbo.com/jirbomatch/"  target="_blank">Jirbo Match</a>!  Too bad the Red Sox weren&#8217;t playing or my test of <a rel="nofollow" href="http://www.mlb.com/mobile/iphone/index.jsp?c_id=mlb"  target="_blank">MLB At Bat</a> would have been much more exciting!</p>
<p><strong>Up and Running With Exchange</strong></p>
<p style="padding-left: 30px;"><em>Seriously, why are you still reading? Head over to <a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/" >The iPhone Exchange ActiveSync Guide</a> for current/useful information!</em></p>
<p><div id="amazon-widget">
<SCRIPT charset="utf-8" type="text/javascript" src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822/US/bananafishhome/8001/cd9c06ce-e6d6-4719-aa8a-cbc10ed68098"> </SCRIPT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fbananafishhome%2F8001%2Fcd9c06ce-e6d6-4719-aa8a-cbc10ed68098&Operation=NoScript">Amazon.com Widgets</A>
</NOSCRIPT>
</div></p>
<p>Here&#8217;s the quick how-to for getting Exchange up and running on your iPhone.  Note that this works on any iPhone with the version 2.0 software &#8211; the iPhone 3G comes with this out of the box, but original phones will need to be upgraded.  <strong>Update:</strong> <a href="http://blog.fosketts.net/2008/08/02/yes-exchange-activesync-for-iphone-works-without-a-business-data-plan/"  target="_self">You do not need to buy the Enterprise Data plan from AT&amp;T</a> in order for this to function &#8211; it will work with any plan, and even works on the iPod Touch! Update: The process is pretty much the same with <a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  target="_blank">iPhone OS 3.0</a>!</p>
<p>We will set up the mail account first, then enable sync for Calendar and Contacts.</p>
<ol>
<li>Install iTunes 7.7 and upgrade your phone to iPhone OS 2.0 if necessary</li>
<li>If you already have your Exchange server running with IMAP, disable the account in Mail Settings.  I left mine set up &#8211; no telling when or if I&#8217;ll need to revert!</li>
<li>Set up a new mail account, selecting Exchange as in the photo above.<br />
<a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0002.png" ><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-medium wp-image-232" title="iPhone Exchange Account Setup" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0002-200x300.png" alt="" width="200" height="300" /></a></li>
<li>Enter your email address (e.g. &#8220;billg@microsoft.com&#8221;) in the Email box.</li>
<li>Enter your Exchange domain and username (e.g. &#8220;msexec\billg.microsoft&#8221;) in the Username box and watch the text magically shrink to fit.</li>
<li>Enter your password (e.g. &#8220;OuttaHere!&#8221;) in the Password box and marvel at the nifty new &#8220;show the last letter entered&#8221; feature.</li>
<li>The iPhone will now try to automatically discover your Exchange server.  If you don&#8217;t have <a rel="nofollow" href="http://technet.microsoft.com/en-us/library/cc539114(TechNet.10).aspx"  target="_self">Exchange 2007 with Autodiscovery turned on</a>, it will fail and warn you that it couldn&#8217;t validate your account.  You will have to manually enter your server name in the window.  <a href="http://blog.fosketts.net/2008/07/21/a-few-iphone-exchange-activesync-gotchas/"  target="_self">Make sure you enter your ActiveSync server name</a>, not the OWA server (as in Entourage) or the real Exchange server (as in Outlook).</li>
<li>Now tap the home button and go into Mail.  You should see your new account appear, and it should show your folders and email messages within a few moments.  Congratulations!  Email is now set up!<br />
<a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0003.png" ><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-medium wp-image-233" title="iPhone Exchange Options" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0003-200x300.png" alt="" width="200" height="300" /></a></li>
</ol>
<p>Next we will enable sync for Contacts and Calendars.</p>
<p><strong><span style="text-decoration: line-through;">Note:  You can&#8217;t sync Contacts and Calendars from </span><em><span style="text-decoration: line-through;">both</span></em><span style="text-decoration: line-through;"> Exchange </span><em><span style="text-decoration: line-through;">and</span></em><span style="text-decoration: line-through;"> iTunes! </span><em><span style="text-decoration: line-through;">You must choose one or the other!</span></em><span style="text-decoration: line-through;"> And the iPhone will </span><em><span style="text-decoration: line-through;">delete</span></em><span style="text-decoration: line-through;"> your old entries when you enable this!</span> Update:</strong> You can do both desktop and <a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/"  target="_blank">over-the-air calendars</a> in <a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  target="_blank">iPhone OS 3.0</a>!</p>
<p>Ok, enough shouting, on with the show!</p>
<ol>
<li>Once you&#8217;re sure email is working, go back into the Exchange Account Settings tab (shown above) and tap Contacts to &#8220;ON&#8221;.<br />
<a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0005.png" ><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-medium wp-image-234" title="iPhone Exchange Sync Warning" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0005-200x300.png" alt="" width="200" height="300" /></a></li>
<li>The iPhone will warn you about deleting your existing entries, just like I just did!  If you&#8217;re sure, tap &#8220;Sync&#8221;.<br />
<a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0006.png" ><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-medium wp-image-235" title="iPhone Exchange Sync Turning On" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_0006-200x300.png" alt="" width="200" height="300" /></a></li>
<li>Now the iPhone will enable Sync.  Do not go running up to the Calendar or (new!) Contacts App and expect to see everything there immediately.  It took my phone about 5 minutes to populate these, and I was worried when I saw nothing there at first.</li>
<li>Do the same for Calendar and you&#8217;re all set.  Wait a few and you will have pretty much full over-the-air Email, Contacts, and Calendar integration!</li>
</ol>
<p><strong>Initial Impressions</strong></p>
<p><a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_00011.png" ><img style=' float: right; padding: 4px; margin: 0 0 2px 7px;'  class="alignright size-medium wp-image-236" title="iPhone Calendar Categories" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_00011-200x300.png" alt="" width="200" height="300" /></a>Prepare to be confused by the new Calendar and Contacts apps.  They now include categories, and you can find yourself scratching your head at seeing no entries when you&#8217;re in the wrong category.  I left my calendar in &#8220;Home&#8221; and there were no entries.</p>
<p>I had to tap &#8220;Calendars&#8221; at the top to return to the screen at right and select &#8220;All&#8221;.  This could be really nice &#8211; I could organize multiple calendars here for work and home.  But it&#8217;ll take some getting used to.  <strong><span style="text-decoration: line-through;">Update: </span><a href="http://blog.fosketts.net/2008/07/22/dont-bother-with-multiple-colored-iphone-and-exchange-calendars"  target="_self"><span style="text-decoration: line-through;">Don&#8217;t bother with multiple calendars</span></a><span style="text-decoration: line-through;">!</span> Update: <a href="http://blog.fosketts.net/2009/06/17/subscribe-internet-calendars-iphone-30/"  target="_blank">Multiple calendars</a></strong><strong> rock in <a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  target="_blank">iPhone OS 3.0</a></strong><strong>!</strong></p>
<p>Note that calendar entries are color-coded in the calendar, too, which is a nice touch.  I don&#8217;t remember any similar functionality on my BlackBerry, but it could be that I just never discovered it.  It took me about five years to figure out how to see missed calls, after all!</p>
<p>The same problem appears with the Contacts application.  Here again, we have groups of contacts, and what you see is dependent on which group you&#8217;re currently &#8220;in&#8221;.  I&#8217;ll have to work out how to manage these using Outlook or Entourage.</p>
<p>Thankfully, Apple finally includes a Contacts application on the home screen in OS 2.0.  It was always frustrating to have to go into the Phone app just to look at someone&#8217;s info!</p>
<p>The App Store is good, but <a href="http://arstechnica.com/journals/apple.ars/2008/07/10/500-iphone-apps-but-why-these"  target="_blank">a little perplexing</a>.  There are about 500 applications up for sale right now, and not all are worthwhile.  There are three &#8220;flashlight&#8221; apps, for example, all at different prices.  I think the App Store will be quite a mess once all 25,000 or so applications have been added!  It&#8217;s already hard to locate anything.</p>
<p><a href="http://blog.fosketts.net/wp-content/uploads/2008/07/img_00031.png" ><img style=' float: right; padding: 4px; margin: 0 0 2px 7px;'  class="alignright size-medium wp-image-237" title="iPhone 2.0 Home Screen" src="http://blog.fosketts.net/wp-content/uploads/2008/07/img_00031-200x300.png" alt="" width="200" height="300" /></a>Apple released just two native apps:  A $5 Texas Hold&#8217;em game, and a free remote control app for iTunes.  The latter is pretty nifty &#8211; it seems to use Bonjour in reverse to present itself to iTunes instances running on the network.  The iPhone shows up in the sidebar and you have to enter a PIN to activate it.  This would be much cooler with an AirTunes device &#8211; maybe I&#8217;ll have to snap up one of the old <a href="http://www.macmall.com/macmall/shop/detail.asp?Redir=1&amp;description=Apple%2DAirPort+Express+Base+Station+with+802%2E11b%2Fg+and+AirTunes%2DWireless+Networking&amp;dpno=448199"  target="_blank">802.11g AirPort Expresses currently offered at MacMall for $59</a>!</p>
<p>There are some other worthwhile apps, too.  MLB At Bat is great &#8211; live game updates and video clips of major plays.  I think I&#8217;ll be using this a lot!  Definitely worth $5 to me.</p>
<p>I already mentioned a couple of games, but I was more interested in trying out the social networking applications.  AOL released a free version of Instant Messenger, but I&#8217;m not sure if it (yet) supports Apple&#8217;s always-on push service.  There&#8217;s a FaceBook app, too, but it doesn&#8217;t look much better than the web version.</p>
<p>This brings me to a major concern about the App Store.  Why make a native app to do something the web does just as well?  I can see where an offline book or map reader would be handy, but why MySpace?  There are lots of Bibles in there already, but where is the off-line/on-line version of Wikipedia that I had hoped for?</p>
<p>Google added a search app, covering both the web and local content on the phone.  But where&#8217;s Google Talk?  Shockingly, after literally sharing the stage with Google at the iPhone&#8217;s introduction, Yahoo! is entirely absent from the App Store.  Microsoft isn&#8217;t there, either.</p>
<p>But there were some nice surprises.  Yelp, Pandora, and Paypal all have free clients that look useful.  Time will tell which of these apps really get used!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2011/04/26/5311/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/guides/ipad-exchange-activesync/"  rel="bookmark" class="crp_title">The iPad Exchange ActiveSync Guide</a></li><li><a href="http://blog.fosketts.net/guides/iphone-exchange-activesync/"  rel="bookmark" class="crp_title">The iPhone Exchange ActiveSync Guide</a></li><li><a href="http://blog.fosketts.net/2009/06/16/iphone-exchange-activesync-integration-30/"  rel="bookmark" class="crp_title">First Look: iPhone 3.0 And Exchange ActiveSync Integration</a></li><li><a href="http://blog.fosketts.net/2010/04/03/ipad-exchange-server-sync/"  rel="bookmark" class="crp_title">How To Sync Your iPad With Your Exchange Server</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2008. |
<a href="http://blog.fosketts.net/2008/07/10/how-to-set-up-iphone-exchange-activesync/">How To Set Up iPhone Exchange ActiveSync</a>
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