Making a list? Who's naughty and who's nice?

Who’s naughty and who’s nice? The average computer geek of the last decade would have placed Microsoft atop the naughty list. The average corporate IT manager’s nice list probably wouldn’t have included EMC and Oracle. Yet Google, Apple, Sun, HP and even IBM don’t have this frequent negativity directed towards them. What’s the difference between naughty and nice when it comes to IT companies? I’ve heard complaints of the greed and arrogance of these companies, though their boosters would point out that it’s easy to envy the success of others.

But things are changing. Microsoft has a bona fide hit on their hands, with Windows 7, Xbox, and Bing re-introducing the company to new customers that don’t harbor old grudges. Inside corporate IT, the halo cast by VMware seems to highlight the re-energized EMC in much the same way. With their competition taking dents in the ongoing battles, Microsoft and EMC just don’t look so bad anymore.

Microsoft: Hearts and Minds

The blooms in many Microsoft competitors’ rose gardens seem to be fading. With “do no evil” Google only finding lucre in the filthy advertising business and the naughtiness of “evil as we wanna be” Apple peaking, Microsoft’s Internet and consumer efforts are starting to seem downright approachable. That’s one way to change your image: Wait for your competitors to catch up and your customers will catch on. The geek parade still loves Google and Apple, but their ambitious drive and massive revenue are distasteful to many.

Every time I write about Apple products, at least one credible geek has to call me out for being a fanboy. The core of their arguments seem to combine scorn for friendly interfaces and pretty hardware, a distaste for Apple’s huge profit margins, and a belief that the faithful wear Apple-tinted glasses when looking at alternatives. I guess Apple users look like a bunch of sissies to the more manly geeks in the audience.

In fact, it’s become something of a badge of pride to stick by Microsoft, even as the UNIX weenies and Apple-heads wander off. They ask “who’s got the most market share in desktops and servers?” Windows Vista’s appetite for hardware and unstable nature might have challenged them, but the quick, slick, solid Windows 7 has reaffirmed their faith. And they know that those who throw stones at Windows Server are living in the past: Ridiculous naming aside, Windows Server 2008 R2 is every bit as great in the data center as Windows 7 is on the desktop.

But there’s more to Microsoft than Windows. Even ardent Microsoft haters have to admit Bing is solid, functional, and even clever. Indeed, Microsoft has taken the search battle right to Google and is working hard to innovate past their rival. Xbox has a solid beachhead in the gaming world, challenging successful and innovative products from Nintendo and Sony. Azure puts a developer-friendly face on the nascent cloud computing market and is anything but a “me-too” to Amazon EC2 and VMware. Barring any major product or PR disasters, Microsoft is well on the way to renovating their sagging corporate image.

EMC: Keeping It Real

EMC is leaving the little storage market behind and doesn't look as big and scary in the larger IT world

What Microsoft is to average computer users, EMC is to enterprise data storage folks. No one denies that they make great products, and have dominated the market for two decades. Although they don’t have the massive share Microsoft has in the desktop OS market, no one comes close to EMC in enterprise storage. They spent the last decade steadily growing to control 25% of the market leaving a wealth of competitors fighting it out far below.

Through all this growth, however, EMC has never been loved by their customers. I’ve known literally dozens of IT shops who refused to buy from EMC, even though the sleazy sales tactics that turned them off (and indeed the sales reps themselves) are reportedly long gone from the company. Like Microsoft, EMC hasn’t softened its approach as much as their competitors have hardened theirs. With the market getting tougher, the tough guy doesn’t look so bad anymore.

I hear that things have improved inside the company, too. All giant corporations have their share of intrigue, politics, and dead weight, and EMC is certainly no exception. But the reports I hear from insiders are positive, and improving all the time. EMC is making some smart moves, giving acquisitions the independence to thrive and building revenue outside their enterprise storage base. Hiring great folks like Scott Lowe, Christopher Kusek, and Ed Saipetch doesn’t hurt, either.

Customers seem to be sensing a change, too. It’s hard to hate VMware, RSA, Legato, and the rest of EMC all at once, though some have grudges against two or three. EMC is successfully diversifying into other areas of information technology. Like Microsoft, EMC’s new customers never learned the old stereotypes. Now that they’re swimming in a much larger pond, EMC looks neither as big or as bad as it once did.

You Will Decide

Are EMC and Microsoft really turning the corner? We will all know in a few years. If the geeks of tomorrow no longer resent their success and hold past mistakes against them, both companies could enter a renaissance not only of credibility but of business success.

Santa Claus image: Public domain from Project Gutenberg

Gorilla image: public domain from Pearson Scott Foresman

© sfoskett for Stephen Foskett, Pack Rat, 2010. | Are Microsoft and EMC beginning a renaissance of geek respect?
This post was categorized as Apple, Computer History, Enterprise storage, Gestalt IT, Personal, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Homes now need data storage as well as closets...

This is part of an ongoing series of longer articles I will be posting every Sunday as part of an experiment in offering more in-depth content.

Along with my professional focus on enterprise storage systems, I’m enamored of home networking, and recently passed the three terabyte mark at home! This got me thinking about where home storage is heading.

As you can see in the photo, my office closet is overflowing with computer equipment (and one sweet guitar), but my data storage is much better organized. I have a hacked Linksys NSLU2 with 500 GB as a file server, a 500 GB PC backup disk, a 160 GB Time Machine disk, 1 TB of TiVo storage, and the rest. But wouldn’t it be nice if this could all be combined into some kind of super home server?

Past Failures: Home Servers

Home storage appliances and servers have come and gone over the year, with none seeming to make much of a mark. The market remains littered with UPNP media servers and home NAS boxes dashed on the shoals of an unappreciative public. Nearly every home network device company has produced one or two home storage servers, none of which have succeeded. Although I use a Linksys NSLU2 at home, I had to hack its Linux software and completely replace Linksys’ features to create a useful device! The un-hacked NAS devices of Buffalo, Western Digital, Netgear, and the rest have generally failed to find buyers as well. So far, consumers seem content with simple USB and FireWire external drives.

The most adventurous home storage servers came from Zetera and Ximeta, both of whom relied on proprietary IP SAN protocols. Note that these were SAN products, sharing block storage over Ethernet, rather than conventional NAS solutions. Both required drivers, limiting client support. The one Zetera buyer I know was pleased by the performance but never used the device as anything but a large hard drive for one PC.

Then there is Microsoft. Recall that the latest Windows Home Server is only their latest attempt to enter this market, and yet I know of no one who has adopted the device. The same can be said of the various media center servers from Microsoft and others. At this point, it seems likely that the future of home storage servers will not come from Microsoft, though their two XBox generations have great potential as clients.

Even EMC has entered the market with their nifty (but largely unnoticed) LifeLine product and Iomega acquisition. Supporting file services and backup for computers as well as audio and video for media players, EMC positions LifeLine much like their Retrospect backup product, but goes further in offering a complete software solution for hardware OEMs wanting to offer a non-Windows home server. Although an impressive offering, it is too early to tell if EMC will have much success with this product.

The Sleek, Shiny Elephant in the Living Room

Of course, there is one company that sells media players and servers by the bushel, complete with sleek, shiny interfaces. Apple’s tremendous success with the iPod has led to their iTunes software becoming the dominant media organization platform, complete with its own proprietary discovery and sharing protocol. Now, with the Apple TV and video iPods, the company is broadening into more media categories. Surely their dominance here puts them in a special position when it comes to setting the stage for a home server or storage revolution.

They also have a strong position in the world of dedicated home storage. Their Airport products are among the only routers to be widely implemented with shared storage. Although many other companies offer similar products, low customer understanding means that these functions are not widely used. And the new Time Capsule device is surely already the most widely-used home NAS product.

But Apple has not yet shown any home server strategy. Administering multiple iTunes servers can be frustrating for users, with no inter-iTunes synchronization or centralization capability. Although the Mac Mini, Apple TV, or Time Capsule could certainly be seen as a home server, the company does not position them as such in the market. Indeed, some iTunes users like myself rely on compatible third party media servers like Firefly and TwonkyVision rather than using iTunes itself. Still, rumors of an Apple home server persist.

One issue for Apple is their reliance on proprietary protocols. Although the Bonjour discovery protocol is certainly simpler than UPnP in practice, Apple stands alone in relying on it. They also steadfastly stick to AFP for NAS and DAAP for remote media streaming. This limits the number of third-party clients and servers that can be used with their hardware and software.

The Future is Friendly

Although Apple has not yet tipped a home storage strategy beyond Time Capsule and Airport Extreme, they are best positioned to deliver a real home storage solution. A simple step would be to create an iTunes media server integrated with Time Capsule and add client/server media synchronization. The company already has OS X backup and file services integrated, and this move would further centralize the digital home around Apple products. But the company’s reliance on closed protocols like DAAP is worrisome, since it locks consumers into nearly all-Apple solutions.

Microsoft’s Media Center and Home Server combination, based around UPnP, shows great promise, with many compatible third-party clients and servers already available. But my own experience with the solution has not been at all positive (I still can’t get my Roku SoundBridge, Vista Ultimate laptop, and Media Center PC to see each other!), leading me to question the viability of this option.

Although Apple or Microsoft could come to dominate, I suspect the future of home storage is out of both companies hands. A number of others are working on improved home server experiences, including EMC’s LifeLine and the expanding use of Debian Linux and open source tools. But all could be sidelined by improved Internet-based services. Google, Microsoft, and Apple continue to expand their online consumer suites with greater storage, synchronization, multimedia integration, and all have the potential to reduce or eliminate the need for in-home storage.

Although I cannot yet tell which service will win, one thing is certain: Consumers demand friendly, flexible solutions. They don’t want to fuss with their media, and they don’t want simple shared storage. They want integration with multiple devices and flexibility to access their content on any device. The first company to offer a simple, flexible storage server for the home will surely be on the right track!

© sfoskett for Stephen Foskett, Pack Rat, 2008. | The Future of Home Storage
This post was categorized as Apple, Computer History, Terabyte home. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.