February 11, 2012

When Pricing Gets Squishy Competition Heats Up

When is a gigabyte not a gigabyte? When you're not buying gigabytes!

I stepped into a hornet nest this week when I posted a write-up about a new flash storage array from Pure Storage. The controversy had nothing to do with the underlying technology, which seems quite sound. Rather, it was all about pricing, with Pure’s competitors calling foul on their price comparisons.

Storage is Not Getting Cheaper

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Why do we care about thin provisioning? Because storage is not getting cheaper. If you went to buy a disk ten years ago, you’re going to spend about the same as would today, but you’re going to get a lot more capacity – a lot more capacity! The fact that we have terrible utilization of enterprise resources is really not helping us, and it’s not getting any better. It hasn’t improved because they are “doing storage” the same way.

Stephen Foskett’s 50% Free Capacity Guarantee!

50% More Free

Since all the cool companies are offering capacity guarantees these days, I thought I might as well throw my hat into the ring and offer one, too. Starting now, I guarantee any takers an easy plan to write 50% more production data to your existing storage environment. Even better, I’ll do it with no additional hardware or software to purchase and install and no complicated terms and conditions. You won’t even have to delete anything, but if you do I’ll guarantee double your data! And I’ll only charge 50% of the deferred storage hardware and software spend, and if I can’t do it you pay nothing. What have you got to lose?

Changing Times Demand Focus

nirvanix-business-card-stephen-foskett

Corporate IT is at a crossroads. The financial crisis has had a massive impact on budget priorities: Do more with less is the message of the day. But how can this be achieved? Challenges for Enterprise IT I’ve spent 15 years focused on the business of IT, with a special interest in data storage, since [...]

Two New Storage Decisions Sessions for 2009: Capacity Management and Radical Tiered Storage!

I’m pleased to announce that I will be presenting at all four of TechTarget’s excellent end user-focused 2009 Storage Decisions conferences in North America! I’m also very excited to be developning two entirely new sessions for the show: Tools and Tricks to Manage Capacity – Knowing how much disk capacity you have allocated, how much [...]

Clean Up Your Mac! Essential OS X Tidiness Tools and Techniques

Disk Inventory X is an amazing tool to zoom into your full disk and figure out what's taking up all the space!

Do you really know what is taking up all of your disk space? Unless you have a good tool, the answer is probably not. You might think that your “Documents” folder takes up most of the room, since you use it all the time and it has so many files in it. But even the bloated files produced by Microsoft Office pale in comparison to multimedia photo, music, and video files. And it is usually the folders that you don’t actively manage that are the worst space-wasters!

Symantec’s Thin API: The Plot Thickens

Last week, I lauded Symantec for introducing an API in Storage Foundation which will interact with the thin storage capabilities of supported arrays. Since then, I’ve learned more about this capability, and I am writing this update to share that knowledge. As I noted last week, the press release was a bit hard to follow and [...]

Storage Virtualization Charlotte: Thoughts and Reactions

Charlotte skyline

I’ve just finished my day in Charlotte on my Storage Virtualization Seminar tour for TechTarget. We had another great crowd – everyone seemed interested even if some were shy about speaking up. I was especially pleased to see the optimism about the city’s post-Wachovia future. Comments at the event focused on management, with my concerns [...]

The Storage Utilization Waterfall: Raw, Usable, and Used

Based on Floral Matryoshka by BrokenSphere/Wikimedia Commons

My February 2003 column for Storage magazine focused on the surprising difficulty of measuring storage utilization. I wrote:   “A true measurement of utilization would reflect every layer of usage metrics – from raw disk in a shared array to used storage within files. Raw storage for each new frame of reference is contained within [...]