The end of unlimited data is nigh! As I discussed in yesterday’s post, AT&T’s announcement of limited data packages at lower prices has everyone up in arms. But the switch to a-la carte data is a positive move for everyone involved, including AT&T, the customer, and the US wireless phone industry as a whole.
The headlines are all over the blogs: AT&T announced today that they are doing away with “unlimited” data plans and replacing them with limited packages at lower prices. I’m not going to repeat the news – Boy Genius Report has the best overview I’ve seen. Instead, I’m going to explain why I think this is a positive move for everyone involved, including AT&T, the customer, and the US wireless phone industry as a whole. This first post talks about the buffet mentality that got us here.