Huawei Symantec recently introduced their SAN, NAS, and security offerings for the United States market

Surprise! Huawei Symantec has arrived in the United States, ready to take on the midrange storage and network security market with a line of devices that have proven their worth in the international market for three years. I sat down with the company’s management at Storage Networking World and quizzed them on their plans and aspirations for growth.

Introducing Huawei Symantec

It’s important to get one thing straight right off the bat: Huawei Symantec Technologies Co., Ltd (Huawei Symantec) is neither Chinese telecom giant, Huawei, nor American storage and security powerhouse, Symantec. It is an entity unto itself, formed in 2008 as a joint venture of the two but managed independently. And Huawei Symantec USA (HS USA) is a wholly-owned subsidiary of this China-based operation rather than a simple sales or marketing engine. Huawei Symantec USA is akin to NEC’s American operations rather than a global subsidiary like HDS or an integrator/reseller.

Huawei Symantec was created to commercialize the enterprise storage and server hardware of Huawei and the enterprise software offerings of Symantec, but blessed with its own independent 4,000-strong engineering, marketing, and sales force.

This independence is sometimes evident, though perhaps not in HS USA’s initial product offerings. They will enter the market with three products in two lines:

• “Oceanspace” storage:
  • S2600 “Low-End” Fibre Channel/iSCSI SAN array (see this technical whitepaper for more)
  • N8300 unified SAN/NAS array
• “Secospace” security:
  • Secospace USG2000BSR/HSR router/security appliance

Huawei Symantec has a much-broader product range, however, including VTL and PACS storage, cloud storage solutions, SSD drives, and SAN arrays on the storage side (all part of the Oceanspace line); UTM, Anti-DDoS, VPN, and IDS systems for security (referred to as Secospace); as well as servers. The HS USA team confirmed to me that they intend to broaden their product portfolio in America by bringing additional products to market in the near future.

Although these initial products are based on Symantec software, this is not the case for the entire product line. The Oceanstore VTL appears to use FalconStor software, for example, and Huawei Symantec has created hardware and software components that are distinct from both of its famous parents.

What’s In A Name?

I imagine that the famous names attached to this organization might prove to be both a blessing and a curse. The Symantec name carries cachet in the enterprise IT space, much of it inherited from Veritas along with proven products like Storage Foundation, NetBackup, and Enterprise Vault. Although less familiar to Americans, Huawei is a giant in the data centers of the Far East, with thousands of engineers and customers worldwide. But many will undoubtedly draw conclusions about these parents’ motives and strategies and apply these to their child, Huawei Symantec.

I discussed the entry of HS USA with Symantec staff as well, and they stressed that the new company is not driven by (or coordinated with) their management in Mountain View. Their reaction to the new products appeared to reflect the curiosity and interest they might direct towards any new storage or security company that leveraged their products. In short, Symantec appears supportive but disconnected from HS USA. Although they share a name, Huawei Symantec is not an attempt by Symantec itself to enter the enterprise storage array and security appliance market.

The Huawei name and roots in China may prove somewhat perilous, however. Members of the United States Senate and NSA recently moved to block Sprint Nextel and AT&T from using Huawei telecommunications gear, and some of the IT managers I spoke to at Storage Networking World were similarly worried. They expressed skepticism about the build quality and engineering of Chinese products in general and wondered aloud if Huawei Symantec would meet enterprise standards in terms of localization and customer support. And every end user I spoke to was confused about the company’s relationship with Symantec in particular.

Stephen’s Stance

I have been watching Huawei Symantec’s growth for the last few years, and the company’s entry into the United States market has great potential. Huawei Symantec has proven itself on the international stage and brings tremendous engineering and financial resources to the midrange storage and security market. It leverages the contributions of its famous-name parents but enjoys autonomy to go beyond this base.

Make no mistake: Although this is not just another storage startup, its success is not a foregone conclusion. Localization of products, support, and sales is perilous, and every market is littered with examples of failure. Huawei Symantec must act quickly to build strong relationships with resellers, who have traditionally been the gatekeepers of the midrange storage and security market. They must also move aggressively to localize product marketing and develop collateral and strategies to support their new American customers. And they must reach out to educate the market about their relationship with Huawei and Symantec and their engineering credentials.

© sfoskett for Stephen Foskett, Pack Rat, 2010. | Huawei Symantec Enters The United States Storage and Security Market
This post was categorized as Enterprise storage, Gestalt IT. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

The Human Element

People used to read trade magazines and scour conference halls to uncover product and technology gems, but this kind of research is better done online today. The other day, a friend-of-a-friend tweeted a request to suggest “NAS storage in the $3k to $5k range.” Knowing I would have some suggestions, my friend retweeted the request and I fired back a list of suggestions. Since we were on Twitter, my reply included links to the companies that made the products in question. Back in the old days, this product search might have lasted weeks or months, but I bet jjx had her research done in hours.

EMC World airport bus interview: Karl Lewis of UofM from Stephen Foskett on Vimeo.

So why go to a trade show if not to discover products? It’s all about the people. Increasingly, trade events like EMC World and Storage Networking World are becoming venues to meet people who were previously mere online avatars. They are for building friendships, business development, and cementing real connection and community. A look at my recent trade-show videos on Vimeo will reveal that most of my own interaction is personal, and the relationships built there could never be forged online.

David Scammell talks SNW and SpiceWorks from Stephen Foskett on Vimeo.

The new people I have met, like Karl Lewis and David Scammell, will become part of my own community, and I will become part of theirs. We would have never met without the Internet (Karl recognized me from my blog, and David spotted me on Twitter), but we would never have become friends without real human interaction.

Devolving the Conference

Tech Field Day Overview (Short) from Stephen Foskett on Vimeo.

The same can be said of the Gestalt IT community. We were friendly before we met, but our interactions at Tech Field Day cemented a surprisingly strong bond, especially between the delegates and presenting vendor staff. We are much more a community now than before these events. This is the main reason we will continue the Field Day event series: It brings a new kind of community to life! This kind of interaction might have happened at old-school conferences, but the specific (some might say peculiar) nature of the Field Day (invite-only, independent, and blogger-centric) makes it unique.

Another event I really look forward to is Greg and VaNessa Duplessie’s BD Event. It’s like the Field Day in that it distills a single element from the old trade show days to its purest form. In this case it is the business-to-business back-channel discussion that gets the focus. The BD Event is all about business development, and every part of it is designed to foster the sharing of ideas and opportunities between business people. I love the concept, and I hope I will see a tremendous crowd at the Boston event next month!

Watch live video from The Cube LIVE from EMC World 2010 on Justin.tv

Even traditional conferences are changing. EMC World had a tremendous blogger lounge set up, including an amazing live video setup. SiliconAngle brought us “The Cube“, a live webcast that brought the social elements of the blogger lounge to a massive online audience. My hat is off to NiceFishFilms for their technical expertise, yet it was the human element, getting such diverse people together in the same place, that made it all work.

Stephen’s Stance

The Internet will certainly change many elements of the traditional trade show, but it will never kill the need for real interaction. I look forward to the next clever twist on the conference, complementing Gestalt IT’s Field Day, the BD Event, and The Cube, but do not worry that we will all some day remain in our secluded caves. We are social people, and nothing beats meeting someone face to face.

© sfoskett for Stephen Foskett, Pack Rat, 2010. | Nothing Beats Meeting In Person
This post was categorized as Enterprise storage, Gestalt IT, Personal, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

I hope you, or a representative from your company, will join me and the folks from Nirvanix and my friends like W. Curtis Preston and Marc Staimer, Charles Curran and Dan Gordon from Valhalla, and just about everyone else in the industry for Greg Duplessie’s Business Development event in Boston.

This is strictly an industry insider event – no end users, exibitors, tchochkes, or contests, just serious networking and business development. The kind of stuff that has always been going on behind closed doors and in the lobbies at Storage Networking World and Storage Decisions, but without the distraction of the actual conference!

If you are going, and are interested in discussing public managed storage in the cloud (or happen to have Red Sox tickets for June 8, 9, or 10) drop me a line. Let’s meet up in Boston!

© sfoskett for Stephen Foskett, Pack Rat, 2009. | All Business Development All The Time!
This post was categorized as Enterprise storage, Personal. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Let’s take a second to review: EMC became the first modern storage vendor to include NAND flash-based solid state drives as a standard tier of storage in an enterprise storage product when they announced flash in the Symmetrix DMX in January. Although every other vendor has made “me too” comments since then, enterprise flash remains pretty rare. Could Compellent really be the second major vendor to actually do something, coming along 10 months later?

More than a year ago, I rhetorically asked where the enterprise solid state drives were. In that post, and others that followed, I suggested that SSD wouldn’t really “work” as a mainstream tier unless a storage array was smart enough to dynamically allocate content to this “tier-0″ in a granular fashion. In other words, adding a big lump of flash to a static storage array and trying to manually allocate it on a LUN-by-LUN basis to hot applications is not likely to meet anyone’s cost/benefit sniff test!

But if a post-RAID storage system was smart, it could really make use of the technology, and that’s what makes Compellent’s announcement so interesting. They dynamically move blocks (rather than the much-bigger LUNs) around, and could thus make a smaller amount of flash go a lot further. Add a few flash drives and let the system tune itself! This is a big differentiator, folks!

Of course, this is not just Compellent’s advantage. Any fully-virtualized system could do the same, and we’ve heard such talk from folks as diverse as HP (I’d love to see it in both EVA and LeftHand), IBM (for real in SVC, not the science experiment), Sun (combined with ZFS), Dell/EqualLogic, and I’d love to hear it from 3PAR. Bring it on, folks! Listen to Greg!  Let’s get this technology integrated, tested, released, and in the field!

Update: Compellent probably won’t ship their SSDs in volume ’till Q1. But Chris Evans seems to agree with me 100%, and Dell is talking SSD (but no promises yet).

© sfoskett for Stephen Foskett, Pack Rat, 2008. | Compellent Does Enterprise SSD Right
This post was categorized as Enterprise storage, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.