This week I’m headed to Austin for two events: Tech Field Day 10, which I run, and a really special conference, TECHunplugged. I spoke at TECHunplugged London back in April and loved the experience. Now it’s coming to the USA for the first time, and the agenda is packed with great content. I highly recommend attending these events!
Too many marketers and salespeople play fast and loose with words, but they’re only hurting themselves. Improper usage is embarrassing and causes a loss of credibility with the people they most want to reach. It would be wise to spend a lot more time being correct and a little less time jumping on bandwagons and buzzwords!
I’ve written and spoken quite a bit on the “software-defined” future, what it means and how it will come about. Although it seems like a marketing buzzword to some, I feel it is a fairly accurate description of the future of the enterprise and service provider data center. That’s why I’m working to organize the next Software-Defined Data Center Symposium, and am happy to announce that it will be held in Santa Clara, CA on April 22, 2014.
Everyone is talking about â€œsoftware-definedâ€ everything lately, so it was only a matter of time before industry buzz turned to software-defined storage. VMware and EMC really stoked the flames with a constant barrage of marketing directed in this direction. But how exactly do you software-define storage? And what does this mean?
VMware is in an enviable but tricky situation: The company must work closely with hardware partners, keeping these prime sales and promotional channels happy and supportive. But VMware must also innovate around proprietary OEMs, subverting their products with integrated software before a rival steps up with an integrated alternative.
The Software-Defined Datacenter is a great concept, but it just won’t work. The big enterprise companies will never allow VMware (and daddy EMC) to commoditize them out of existence, so useful implementations will be rarer than ruby slippers. The best we can hope for is point enhancements to enable greater virtual machine mobility through SDN and improved storage integration.