The Iomega ix4-200d is a sleek 4-drive SOHO RAID system that does just about everything, from NAS to Time Machine to iSCSI for a list price right around $700

Iomega is well into its second coming as EMC’s entry-level storage division. First, they applied EMC’s compact and full-featured LifeLine home storage software to existing gear, giving birth to the Home Media Network Hard Drive, StorCenter ix2, and StorCenter Pro ix4-100. Then they wooed the small-business community with the rack-mount StorCenter ix4-200r, adding iSCSI target support and VMware compatibility.

Today, they are back with the new ix4-200d, probably Iomega’s best product yet. It includes every feature of the rack-mount ix4-200r, including NAS and iSCSI target mode plus great new stuff like one-touch synchronization. All of this is packaged in a Drobo-like desktop system with a starting list price of just $700, or less than half the cost of a comparable ix4-200r!

Desktop Storage

External desktop storage products, exemplified by Western Digital’s wildly successful My Book series, have been a huge retail hit. Priced just over $100, these drives pack a terabyte or more and offer plug and play simplicity. I recently visited a small business with a WD or Seagate USB enclosure on every single desk. I’ve purchased five USB- or FireWire-connected hard drives myself over the last two years!

But these single-drive desktop wonders are a disaster waiting to happen:

• They fail frequently (like my Maxtor 3200), instantly wiping out the data they contained
• They are targets for thieves, so data loss prevention (DLP) experts warn against their use
• They aren’t shareable natively, so most people resort to sneakernet swapping rather than fight with Windows to present them as a network share
• When they’re full, they’re full, forcing the purchase of a whole new drive

Many vendors sell grown-up versions that address some or all of these concerns with multiple drives, network connections, and encryption, but these have been slow to catch on. Since they contain redundant drives and extra hardware and software, they are much more expensive than their little cousins. Iomega has done battle in this arena with their original StorCenter ix2 and the ix4-100, but these have yet to catch on. Even Drobo, with their fanatical user-friendly focus, has failed to convince many buyers.

Then there is the world of business storage. Way down at the bottom of the enterprise storage pyramid lies the realm of small 4- and 8-drive storage arrays. These SMB storage arrays offer a lot of capacity and reliability for the money but very little in the way of features. Iomega’s StorCenter Pro ix4-200r, in contrast, wowed the techies with a full iSCSI target stack that was certified for VMware ESX. But the price, over $1500, definitely limited sales to the home hobbyist.

“Just Right” Storage

Although the name is similar to the StorCenter Pro ix4-200r launched this Spring, Iomega went back to the drawing board for the ix4-200d. They built an entirely new device that could offer the impressive features of their StorCenter Pro line at a price closer to consumer storage offerings. The result boasts everything the Pro has and more at less than half the price:

• You want connectivity? The ix4 sports dual gigabit Ethernet ports that can be teamed up for performance or split off for redundancy.
• You want NAS? The ix4 supports NFS, SMB, and even Apple’s AFP, plus it’s Active Directory compatible.
• How about iSCSI? It’s a full-featured iSCSI target, certified for Microsoft Server 2003 and 2008.
• Want to host virtual machines? The ix4 is certified with VMware ESX 4 vSphere using both NFS and iSCSI, on the Xen HCL, and that Microsoft logo means it will work with Hyper-V as well.
• Need backup? The ix4 comes with EMC’s Retrospect and supports OS X Time Machine over AFP just like an Apple Time Capsule.
• Looking for weird features? How about support for up to 5 Axis network cameras, BlueTooth Picture Transfer Protocol, and UPnP/DLNA media service!
• Iomega also added a new feature, QuickTransfer, to synchronize files between devices.

This is one seriously feature-rich storage system. In fact, this glut of features is the ix4′s Achilles heel: How do you effectively communicate the value of a device that does so much? Most of the buying public has never heard of most of these features, so the price remains hard for some to justify.

Every ix4 configuration comes loaded with four hard disk drives

Another hurdle for the ix4 is Iomega’s decision to fill it with hard drives. One cannot buy an empty ix4-200d, and both the 2 TB and 4 TB configurations come loaded with four hard disk drives. This raises the price of entry and scares off the very techies who might be interested in the device. The majority of Drobos are purchased with no drives at all, and storage geeks like me love the idea that disks can be added as-needed in the future. Although Iomega is open to users swapping out the drives in their own StorCenter device, this is not its intended use case. Iomega’s decision to sell the ix4-200d as a loaded appliance seems counter to the price sensitivity and flexibility needs of buyers.

QuickTransfer: Data Synchronization for Everything

One nifty new feature included with the ix4-200d is QuickTransfer, a one-touch data synchronization capability. Leveraging rsync technology, but hiding this complexity with a more-friendly wizard-based GUI, QuickTransfer allows users to set up synchronization jobs between the ix4 and a variety of targets:

• USB drives can be plugged into one of the three USB 2.0 ports and synchronized with a subset of the content of the ix4. For example, a portable USB drive could be “recharged” with the latest set of data before one heads out of the office.
• Two Iomega ix4′s, or other NAS systems for that matter, can be synchronized over the Ethernet/IP LAN. This would provide a robust and bandwidth-friendly remote office backup or data replication solution.
• A PC or Mac can also be synchronized over a network share, providing a simple alternative to the bundled backup software.

QuickTransfer is exclusive to the ix4-200d for now, but Iomega assured me that it would be included in future StorCenter products and added to the StorCenter Pro ix4-200r in the near future. It is unknown if or when other existing StorCenter devices will get QuickTransfer, however.

Iomega’s Next Move

What will Iomega do next? They must be ready to announce their vSphere 4 and Microsoft Windows Server certification soon, since both company’s web sites already list the device in their compatibility lists. Iomega ought to try to take advantage of the interest among VMware users with a big VMworld splash. They will be there, but it is awfully hard to get noticed at such a large event. I am looking forward to the event to get a hands-on test.

The ix4 should begin showing up for sale at online stores very quickly. Amazon listed the rackmount product within days of its release, and we expect the same this time. But will Iomega offer this cheaper device in retail stores? It would be great to have it available at Staples and Best Buy, but shelf space for a storage system this expensive would be hard to get. Instead, expect it at specialty outlets like Fry’s and perhaps Micro Center.

How much does the StorCenter ix4-200d cost?

• The 2 TB model (SKU# 34546 with four 500 GB drives) lists at $699.99
• The 4 TB model (SKU# 34549 with four 1 TB drives) lists at $899.99
• The 8 TB model (SKU# 34563 with four 2 TB drives) lists at $1,899.99

It also seems likely that the 2-bay product is up for a refresh in the near future. The ix2 can’t be said to be very attractive, so hopefully the company will do something about this with the next-generation product. It is unclear whether the inexpensive 2-bay device will get iSCSI support, but I suspect it will. Beyond this, might Iomega move further upmarket with an 8-drive unit? We shall see!

© sfoskett for Stephen Foskett, Pack Rat, 2009. | Iomega’s ix4-200d: A Killer Desktop Storage Array
This post was categorized as Apple, Enterprise storage, Everything, Personal, Terabyte home, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Iomega has been a staple of the desktop computing environment for decades, but the company’s products have never been quite at home in even small corporate data centers. That changes today with the introduction of the iSCSI StorCenter Pro ix4-200r. As of now, EMC’s SOHO storage subsidiary is a serious challenger in the small business and entry-level VMware ESX storage market.

It might look like the existing NAS 200rL, but the ix4-200r sports upgraded hardware and a new rev of EMC’s LifeLine storage software. This unit packs a serious punch, boasting full iSCSI target support for servers running Windows or Linux (or anything else with an iSCSI initiator) in addition to NFS, SMB, media streaming, print services, and just about every other protocol.

Although both Iomega and VMware are under the EMC corporate umbrella, it was a surprise to find that the ix4-200r is certified compatible with ESX using both iSCSI and NFS right out of the gate. This is the only inexpensive storage system to wear a VMware badge, and this alone will likely make it a fixture in small offices and VMware labs. The desktop StorCenter ix4-100 and StorCenter ix2 are already widely used in these environments even without iSCSI, after all. The ix4-200r provides a complete SAN-in-a-box, supporting multiple NAS and iSCSI shares with dynamic allocation of the internal RAID-5 protected storage.

Although aimed at the office, the ix4-200r retains the vast set of LifeLine capability we’ve seen in Iomega’s other offerings. This includes media streaming for UPnP (Twonky) and iTunes (Firefly), remote access, Active Directory support, and print services. The new unit even packs the more unusual Axis video surveillance capture capability. It sports two USB ports on the back and one on the front for expansion, data import, backup, or printers as well. Probably the best software feature is EMC’s Retrospect backup client, which was recently updated on the Mac platform.

The ix4-200r starts at just $1,799 (list) for 2 TB, and I expect resellers to dip well below that number. For comparison, Amazon currently sells the smaller non-iSCSI desktop 2 TB ix4-100 for $675 and the 1 TB ix2 for $268 and I’ve seen each for much less. I expect a street price of $1600 for the 2 TB rackmount unit – competing products from Buffalo and Netgear are priced and marked down similarly. The 4 TB model is priced $1,000 higher, perhaps unrealistically high given that the only difference is the use of 1 TB hard drive units instead of the 2 TB’s 500 GB drives. For comparison, Drobo just introduced their limited single-server 8-bay iSCSI DroboPro at $1,750 configured with four 500 GB drives. But none of these alternatives boast a spot on the ESX compatibility list, and I suspect this may be a deciding factor for many. Note that you can’t buy less than four hard drives in an ix4-200r, though the drives are easy to replace.

Iomega was kind enough to give me a preview of the ix4-200r at their offices, and I came away impressed by the new array and the company in general. They have a solid vision of the needs of the small office and are hard at work on products to meet them. Although the iSCSI support is not coming to the company’s other LifeLine-powered systems (the ix2, ix4-100, and Home Media) at this point, I would not be at all surprised to see it become a staple in future networked storage systems. A large gap remains below the EMC CLARiiON range, so I suspect that larger Iomega systems are on the way as well. As a potential buyer, I’d like to see Windows logo qualification, and Hyper-V support would be super as well. And as a Mac user, I’d love to see Time Machine support and for Iomega follow Drobo by offering a free iSCSI initiator – a guy can dream, right?

Updates and clarifications:

• Iomega has added the StorCenter Pro ix4-200r to their web site alongside the non-LifeLine StorCenterPro 200rL
• The ix4-200r will not be released until April 22, 2009
• The new rackmount ix4-200r is listed at $1799.99 for 2 TB and $2799.99 for 4 TB. I don’t expect to see either sell for less than a few hundred off those list prices
• The ix4-200r has been listed in the VMware ESX compatibility guide for a few days now for both iSCSI and NFS connectivity – I’m surprised no one noticed!
• Although it’s not mentioned in the press release, Iomega tells me that the StorCenter Pro ix4-200r does still support the BlueTooth file exchange found on its little brothers

More coverage:

• EMC’s StorageZilla posted his impressions as well: Iomega adds iSCSI, threatens war on us all
• Carlo Costanzo is excited to use this in VMware environments: EMC’s Low Cost SAN Starter for VMware (Iomega)
• Chris Mellor gives it a UK spin in The Register: Iomega opens sub-£2k box of storage tricks
• Duncan Epping is also excited about Home Lab Storage

Note: Some of these links include affiliate codes that help pay for this blog. For example, buying an Amazon Kindle with this link sends a few bucks my way! But I don't write this blog to make money, and am happy to link to sites and stores that don't pay anything. I like Amazon and buy tons from them, but you're free to buy whatever and wherever you want.

© sfoskett for Stephen Foskett, Pack Rat, 2009. | Iomega Grows Up and Moves Out of the House
This post was categorized as Enterprise storage, Terabyte home, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Homes now need data storage as well as closets...

This is part of an ongoing series of longer articles I will be posting every Sunday as part of an experiment in offering more in-depth content.

Along with my professional focus on enterprise storage systems, I’m enamored of home networking, and recently passed the three terabyte mark at home! This got me thinking about where home storage is heading.

As you can see in the photo, my office closet is overflowing with computer equipment (and one sweet guitar), but my data storage is much better organized. I have a hacked Linksys NSLU2 with 500 GB as a file server, a 500 GB PC backup disk, a 160 GB Time Machine disk, 1 TB of TiVo storage, and the rest. But wouldn’t it be nice if this could all be combined into some kind of super home server?

Past Failures: Home Servers

Home storage appliances and servers have come and gone over the year, with none seeming to make much of a mark. The market remains littered with UPNP media servers and home NAS boxes dashed on the shoals of an unappreciative public. Nearly every home network device company has produced one or two home storage servers, none of which have succeeded. Although I use a Linksys NSLU2 at home, I had to hack its Linux software and completely replace Linksys’ features to create a useful device! The un-hacked NAS devices of Buffalo, Western Digital, Netgear, and the rest have generally failed to find buyers as well. So far, consumers seem content with simple USB and FireWire external drives.

The most adventurous home storage servers came from Zetera and Ximeta, both of whom relied on proprietary IP SAN protocols. Note that these were SAN products, sharing block storage over Ethernet, rather than conventional NAS solutions. Both required drivers, limiting client support. The one Zetera buyer I know was pleased by the performance but never used the device as anything but a large hard drive for one PC.

Then there is Microsoft. Recall that the latest Windows Home Server is only their latest attempt to enter this market, and yet I know of no one who has adopted the device. The same can be said of the various media center servers from Microsoft and others. At this point, it seems likely that the future of home storage servers will not come from Microsoft, though their two XBox generations have great potential as clients.

Even EMC has entered the market with their nifty (but largely unnoticed) LifeLine product and Iomega acquisition. Supporting file services and backup for computers as well as audio and video for media players, EMC positions LifeLine much like their Retrospect backup product, but goes further in offering a complete software solution for hardware OEMs wanting to offer a non-Windows home server. Although an impressive offering, it is too early to tell if EMC will have much success with this product.

The Sleek, Shiny Elephant in the Living Room

Of course, there is one company that sells media players and servers by the bushel, complete with sleek, shiny interfaces. Apple’s tremendous success with the iPod has led to their iTunes software becoming the dominant media organization platform, complete with its own proprietary discovery and sharing protocol. Now, with the Apple TV and video iPods, the company is broadening into more media categories. Surely their dominance here puts them in a special position when it comes to setting the stage for a home server or storage revolution.

They also have a strong position in the world of dedicated home storage. Their Airport products are among the only routers to be widely implemented with shared storage. Although many other companies offer similar products, low customer understanding means that these functions are not widely used. And the new Time Capsule device is surely already the most widely-used home NAS product.

But Apple has not yet shown any home server strategy. Administering multiple iTunes servers can be frustrating for users, with no inter-iTunes synchronization or centralization capability. Although the Mac Mini, Apple TV, or Time Capsule could certainly be seen as a home server, the company does not position them as such in the market. Indeed, some iTunes users like myself rely on compatible third party media servers like Firefly and TwonkyVision rather than using iTunes itself. Still, rumors of an Apple home server persist.

One issue for Apple is their reliance on proprietary protocols. Although the Bonjour discovery protocol is certainly simpler than UPnP in practice, Apple stands alone in relying on it. They also steadfastly stick to AFP for NAS and DAAP for remote media streaming. This limits the number of third-party clients and servers that can be used with their hardware and software.

The Future is Friendly

Although Apple has not yet tipped a home storage strategy beyond Time Capsule and Airport Extreme, they are best positioned to deliver a real home storage solution. A simple step would be to create an iTunes media server integrated with Time Capsule and add client/server media synchronization. The company already has OS X backup and file services integrated, and this move would further centralize the digital home around Apple products. But the company’s reliance on closed protocols like DAAP is worrisome, since it locks consumers into nearly all-Apple solutions.

Microsoft’s Media Center and Home Server combination, based around UPnP, shows great promise, with many compatible third-party clients and servers already available. But my own experience with the solution has not been at all positive (I still can’t get my Roku SoundBridge, Vista Ultimate laptop, and Media Center PC to see each other!), leading me to question the viability of this option.

Although Apple or Microsoft could come to dominate, I suspect the future of home storage is out of both companies hands. A number of others are working on improved home server experiences, including EMC’s LifeLine and the expanding use of Debian Linux and open source tools. But all could be sidelined by improved Internet-based services. Google, Microsoft, and Apple continue to expand their online consumer suites with greater storage, synchronization, multimedia integration, and all have the potential to reduce or eliminate the need for in-home storage.

Although I cannot yet tell which service will win, one thing is certain: Consumers demand friendly, flexible solutions. They don’t want to fuss with their media, and they don’t want simple shared storage. They want integration with multiple devices and flexibility to access their content on any device. The first company to offer a simple, flexible storage server for the home will surely be on the right track!

© sfoskett for Stephen Foskett, Pack Rat, 2008. | The Future of Home Storage
This post was categorized as Apple, Computer History, Terabyte home. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.