Every day, I’m briefed by another company with a range of products from entry-level to high-end. And every day I try to figure out their naming scheme: It seems most IT vendors follow the naming schemes of car companies, but few use the same naming system!
HP stumbled mightily in 2011, and it had nothing to do with product or people. Even sales remained strong, though the PC business is changing. HP’s mighty stumble was a crisis of confidence due to a chain of shenanigans at the very top. This culminated with the short reign of LÃ©o Apotheker, leaving HP to reassure the market of its strategy.
In PhilosophiÃ¦ Naturalis, Sir Isaac Newton defined inertia. Although he was referring to physical objects, the power of inertia affects companies, markets, and relationships in the same manner. Humans are creatures of habit, and change is challenging. When faced with a choice of continuing along the same road or branching off in a new direction, most will choose familiarity.
What is the megatrend of this decade? I suggest that we are witnessing a wholesale shift from information tied to place/device to information mobility. Cloud computing, server virtualization, and even flash memory are all contributors to this massive trend, along with the user-side trends of the post-PDA mobile phone, 3G data, social web services, and connected home.