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	<title>Stephen Foskett, Pack Rat &#187; Marc Farley Archives  &#8211; Stephen Foskett, Pack Rat</title>
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		<title>Back From the Pile: Interesting Links, February 18, 2011</title>
		<link>http://blog.fosketts.net/2011/02/22/pile-interesting-links-february-18-2011/</link>
		<comments>http://blog.fosketts.net/2011/02/22/pile-interesting-links-february-18-2011/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 15:36:47 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Everything]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[digest]]></category>
		<category><![CDATA[Drobo]]></category>
		<category><![CDATA[Druva]]></category>
		<category><![CDATA[Greg Ferro]]></category>
		<category><![CDATA[Greg Knieriemen]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Infosmack]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[Matthew Norwood]]></category>
		<category><![CDATA[Momentus XT]]></category>
		<category><![CDATA[Nexus 1000v]]></category>
		<category><![CDATA[SAN management]]></category>
		<category><![CDATA[Seagate]]></category>
		<category><![CDATA[Sonia Lelli]]></category>
		<category><![CDATA[Steve Duplessie]]></category>
		<category><![CDATA[StoreOnce]]></category>
		<category><![CDATA[Symantec]]></category>
		<category><![CDATA[Tech Field Day]]></category>
		<category><![CDATA[The Register]]></category>
		<category><![CDATA[Xangati]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=4915</guid>
		<description><![CDATA[It was a busy week, with Tech Field Day 5 posts coming fast and furious. Now we are on to planning Wireless Field Day, coming in mid-March!]]></description>
			<content:encoded><![CDATA[<p>It was a busy week, with <a href="http://gestaltit.com/field-day/tfd5/links/"  target="_blank">Tech Field Day 5 posts</a> coming fast and furious. Now we are on to planning <a href="http://gestaltit.com/field-day/2011-wireless/"  target="_blank">Wireless Field Day</a>, coming in mid-March!</p>
<p>This regular series features highlights from the week.</p>
<ul class="scrd_digest">
<li>Tech Field Day related
<ul>
<li>One of the biggest announcements at Tech Field Day was <a href="http://gestaltit.com/featured/top/stephen/druva-launches-tech-field-day-5/"  target="_blank">Druva, launched at our event</a>. Their presentation drew quite a bit of attention! <a href="http://www.backupcentral.com/mr-backup-blog-mainmenu-47/13-mr-backup-blog/366-druva.html" rel="external" >Can Druva succeed at mobile backup?</a></li>
<li>The delegates wanted to share their advice for presenters: <a href="http://vdestination.com/2011/02/17/how-to-give-an-a-presentation-at-tech-field-day/" rel="external" >How To Give an A+ Presentation at Tech Field Day</a> and <a href="http://www.backupcentral.com/mr-backup-blog-mainmenu-47/13-mr-backup-blog/363-tech-field-day-5.html" rel="external" >Presenting at Tech Field Day</a></li>
<li>Another hit presentation was Drobo&#8217;s new business products: <a href="http://vsphere-land.com/news/tech-field-day-5-wrap-up-day-1-drobo.html" rel="external" >Tech Field Day #5 wrap-up &#8211; Day 1 &#8211; Drobo</a> and <a rel="nofollow" href="http://feedproxy.google.com/~r/technodrone/~3/QG3fNdcwbIk/drobo-my-visit-from-tech-field-day.html" rel="external" >Drobo &#8211; My visit from Tech Field Day</a></li>
<li>Then there was Xangati, which had a shortened presentation. <a href="http://seanclark.us/?p=449" rel="external" >TFD5: Xangati – Stepping stone to Skynet or datacenter “DRS”</a></li>
<li>The big kick-off was Symantec: <a href="http://backupcentral.com/mr-backup-blog-mainmenu-47/13-mr-backup-blog/364-symantec-tfd.html" rel="external" >Impressions of Symantec from Tech Field Day</a></li>
<li><a href="http://blog.fryguy.net/2011/02/13/gestalt-it-tech-field-day-5-exp/" rel="external" >Gestalt IT Tech Field Day #5 Experience</a></li>
<li><a rel="nofollow" href="http://h30507.www3.hp.com/t5/Around-the-Storage-Block-Blog/HP-StoreOnce-the-basics-of-HP-deduplication-software/ba-p/87981" rel="external" >HP StoreOnce &#8211; the basics of HP deduplication</a></li>
<li>The HP coffee machine was a hit, too: <a rel="nofollow" href="http://www.youtube.com/watch?v=F75o7PWyOyU&amp;feature=autoshare" rel="external" >Introducing Chai Field Day</a> and <a rel="nofollow" href="http://www.youtube.com/watch?v=WnAUPDujfGw&amp;feature=autoshare" rel="external" >Joking around with the HP EBC coffee machine</a></li>
</ul>
</li>
<li>Other great posts
<ul>
<li>I&#8217;ve been a proponent of the Seagate Momentus XT hybrid drive. But not everyone is happy: <a href="http://www.macworld.com/article/157969/2011/02/momentusxt.html" rel="external" >Users frustrated with Seagate&#8217;s next-gen hybrid drive</a></li>
<li>I talked to Sonia Lelli about SAN management in virtual environments. <a href="http://searchstorage.techtarget.com/news/article/0,289142,sid5_gci1527412,00.html" rel="external" >Wanted: SAN management tools for a virtualized environment</a></li>
<li>A great Steve Duplessie piece: <a href="http://www.thebiggertruth.com/2011/02/why-is-everyone-so-fired-up-about-big-data/" rel="external" >Why is Everyone so Fired Up About Big Data?</a></li>
<li>Greg Ferro is right on (as usual): <a href="http://www.networkcomputing.com/cloud-computing/the-future-of-clouds-is-in-china.php" rel="external" >Your Cloud Future Is In China</a></li>
<li>Great news for Greg Knieriemen, Marc Farley, and company: <a href="http://infosmackpodcasts.com/news-infosmack-to-be-distributed-by-the-register/?goback=.gde_122789_member_43380002" rel="external" >Infosmack Podcast to be distributed by The Register</a></li>
<li>I was glad to have Matthew Norwood&#8217;s help with this: <a rel="nofollow" href="http://networktherapy.wordpress.com/2011/02/11/wrapping-my-head-around-the-nexus1000v-part-1/" rel="external" >Wrapping My Head Around The Nexus1000v – Part 1</a></li>
</ul>
</li>
</ul>
<p>Subscribe to <a rel="nofollow" href="http://www.google.com/reader/shared/sfoskett" rel="me"  target="_blank">my Google Reader feed</a> or <a href="http://twitter.com/sfoskett" rel="me"  target="_blank">follow me on Twitter</a> to see these in real-time.</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2011/03/25/pile-interesting-links-march-25-2011/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Links, March 25, 2011</a></li><li><a href="http://blog.fosketts.net/2011/02/11/pile-interesting-links-february-11-2011/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Links, February 11, 2011</a></li><li><a href="http://blog.fosketts.net/2011/05/27/pile-interesting-links-27-2011/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Links, May 27, 2011</a></li><li><a href="http://blog.fosketts.net/2010/11/20/pile-interesting-links-november-19-2010/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Links,  November 19, 2010</a></li><li><a href="http://blog.fosketts.net/2011/03/18/pile-interesting-links-march-18-2011/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Links, March 18, 2011</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2011/02/22/pile-interesting-links-february-18-2011/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2011. |
<a href="http://blog.fosketts.net/2011/02/22/pile-interesting-links-february-18-2011/">Back From the Pile: Interesting Links, February 18, 2011</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/" title="View all posts in Everything" rel="category tag">Everything</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		</item>
		<item>
		<title>The Spectrum of Vendor Blogs</title>
		<link>http://blog.fosketts.net/2010/01/19/vendor-blogger-spectrum/</link>
		<comments>http://blog.fosketts.net/2010/01/19/vendor-blogger-spectrum/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:00:51 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[analysts]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Cloud Storage Strategy]]></category>
		<category><![CDATA[DCIG]]></category>
		<category><![CDATA[disclosure]]></category>
		<category><![CDATA[Ed Saipetch]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[independence]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[Online Storage Optimization]]></category>
		<category><![CDATA[Quest Software]]></category>
		<category><![CDATA[Rick Scherer]]></category>
		<category><![CDATA[Scott Lowe]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[SQLServerPedia]]></category>
		<category><![CDATA[Storage Monkeys]]></category>
		<category><![CDATA[Tony Asaro]]></category>
		<category><![CDATA[VMware]]></category>
		<category><![CDATA[vSphere Land]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=2635</guid>
		<description><![CDATA[There is a spectrum of vendor-oriented blogging in various IT infrastructure areas: Some are more or less open about where they work, some focus on common technology, and others work in marketing. Bloggers are wise to keep these in mind as they move to new companies!]]></description>
			<content:encoded><![CDATA[<p>As companies discover blogging and social media, a spectrum of vendor-oriented blogging emerges: Some are more or less open about where they work, some focus on common technology, and others work in marketing. <strong>Companies must strive for openness in social media</strong>, and bloggers are wise to keep these considerations in mind as they move to new companies!</p>
<div id="attachment_2645" class="wp-caption aligncenter" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; display: block; margin-right: auto; margin-left: auto;"><a href="http://blog.fosketts.net/wp-content/uploads/2010/01/Prism.png" ><img class="size-medium wp-image-2645" title="Prism" src="http://blog.fosketts.net/wp-content/uploads/2010/01/Prism-300x225.png" alt="" width="300" height="225" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Not all bloggers are equally vendor-focused - it&#39;s a spectrum</p></div>
<h3><strong>The Vendor Blogging Spectrum</strong></h3>
<p>Although most folks know they should take official company comments with a grain of salt, <strong>social media muddies the waters</strong>. Consider a spectrum of vendor blogs, ranked here from most- to least-forthright:</p>
<ol>
<li>It&#8217;s easy to tell that <strong>a blog hosted at &#8220;companyxyz.com&#8221;</strong> is at least a semi-official statement from that company. For examples, see <a href="http://www.netapp.com/us/communities/communities-blogs.html"  target="_blank">NetApp</a> or <a rel="nofollow" href="http://www.communities.hp.com/online/"  target="_blank">HP&#8217;s</a> lists of blogs. At the very least, the content of corporate-domain blogs will focus on the positives of the company. This is my preferred venue for business-related blog posts.</li>
<li>There are also <strong>independent-seeming official blogs</strong> from many companies. Sussing out the corporate can be fairly easy (as in <a href="http://onlinestorageoptimization.com/"  target="_blank">OnlineStorageOptimization</a>) or somewhat more difficult (see <a href="http://cloudstoragestrategy.com/"  target="_blank">CloudStorageStrategy</a>) but a reasonably persistent person can see that these are corporate communications vehicles. Also, see Quest Software&#8217;s <a href="http://sqlserverpedia.com/"  target="_blank">SQLServerPedia</a> for an excellent example of a community service site!</li>
<li>Companies like <a href="http://www.emc.com/community/index.htm"  target="_blank">EMC</a> encourage employees to create <strong>independent blogs outside the corporate domain</strong>, but most blogs include an &#8220;About&#8221; page listing their corporate affiliation. Again, one expects the corporate glow to radiate from these blogs and they rarely include anything but corporate-oriented content. <em>It you&#8217;re blogging about your company on your personal blog, you must make sure it&#8217;s obvious where you work!</em></li>
<li>Next are the <strong>personal blogs of employees</strong>, which may or may not include business content. Many expect that these will disclose employment affiliation but some do not. I have often had to turn to Google or LinkedIn to discover who is and is not an employee of one company or another. This is fine as long as business content isn&#8217;t included, but <em>disclosure is a must when there is crossover</em>.</li>
<li>There are also <strong>paid placement blogs</strong> that serve as PR vehicles outside the corporate domain. Above-board examples like <a href="http://www.dciginc.com/"  target="_blank">DCIG</a> do an excellent job of providing solid content along with sponsor-oriented paragraphs, but it can be much harder to discover the paid connections in others. Some analysts even speak and write on behalf of their clients with no disclosure whatsoever!</li>
</ol>
<p>And these are only direct connections. Is a <strong>reseller</strong> any more independent than a vendor? How about a <strong>consultant</strong> who gets paid to install and configure the product? Or an <strong>analyst</strong> who gets paid for strategic advice? Or a <strong>reporter</strong> taken on a junket? Perhaps the FTC disclosure rules weren&#8217;t so crazy after all&#8230;</p>
<h3>Does Industry Matter?</h3>
<p>Surprisingly, the tolerance of readers to vendor bloggers varies greatly by industry. What would be acceptable in one segment would be odious in another.</p>
<p>Base IT infrastructure components (storage, servers, switches) are an incredibly competitive market, so competition from bloggers tends to be equally fierce. The same is true of emerging technologies like cloud computing. <strong>Head-to-head competition is going to attract both overt blog battles and covert mindshare wars</strong>, so these industries tend to be much more concerned about who is and who is not &#8220;a vendor&#8221;. <a href="http://www.storagerap.com/"  target="_blank">Marc Farley&#8217;s</a> move from Dell/EqualLogic to 3PAR, for example, was the topic of heated debate due in part to the intense competition between these vendors. <a href="http://contemplatingit.com/"  target="_blank">Tony Asaro&#8217;s</a> blogging and career moves have caused similar debate for much the same reason.</p>
<p>In contrast, virtualization platforms, database software, applications, and development environments are more about making effective use of a singular product. <strong>Without the foundation of competition, much less attention is paid to where a blogger works</strong>. This is why the hiring of many top VMware bloggers by VMware and EMC hasn&#8217;t caused much concern. Who cares if you work for VMware when the relative merits of the platform is not a subject of debate? Folks like <a href="http://blog.scottlowe.org/2009/12/28/so-long-status-quo/"  target="_blank">Scott Lowe</a>, <a href="http://breathingdata.com/2010/01/18/a-new-chapter-in-my-career-2/"  target="_blank">Ed Saipetch</a>, and <a href="http://vmwaretips.com/wp/2010/01/15/chapter-3-a-new-beginning/"  target="_blank">Rick Scherer</a> are known for their quality technical contributions, so it&#8217;s unlikely that their moves into &#8220;the mothership&#8221; will change anything. <em>But I know they&#8217;ll be watched much more closely from now on&#8230;</em></p>
<p>Case in point: See the recent &#8220;best blogs&#8221; polls at vSphere-Land and Storage Monkeys: The <a href="http://vsphere-land.com/news/the-top-blog-full-voting-results.html"  target="_blank">VMware blogger list</a> includes (<a href="http://gestaltit.com/featured/top/stephen/vsphere-land-top-25-virtualization-bloggers/"  target="_blank">by my count</a>) 11 vendor bloggers out of 25. In contrast, the Storage Monkeys site chose to have two separate lists, <a href="http://www.storagemonkeys.com/index.php?option=com_pollxt&amp;Itemid=228"  target="_blank">one for vendors</a> and another for independents. <strong>It is interesting that the VMware community thinks nothing of combining &#8220;vendors&#8221; and &#8220;independents&#8221;, while the storage community wouldn&#8217;t have it</strong>.</p>
<p>Another cause of &#8220;vendor blogger&#8221; FUD is the orientation of the bloggers. <strong>Folks who are focused on </strong><em><strong>message</strong></em><strong> tend to be more criticized than those focused on </strong><em><strong>technology</strong></em>. This is not always the case, however. If one became widely known as a proponent of a specific product or technological approach (say, NAS for VMware storage), it would be very difficult for them to make a move to a vendor with an entirely different approach (like a Fibre Channel or iSCSI player).</p>
<h3>Expose Yourself!</h3>
<p>There are ways to mitigate the impact of a vendor job move, of course. We&#8217;ll be talking about these in detail later in this series, but one easy way is to <strong>make sure there is a clear distinction between the person and the company</strong>. Here are some specific suggestions for your blog:</p>
<ol>
<li><strong>Create an &#8220;About Me&#8221; page</strong>, obviously linked from every page on your blog, that lists your full name and employer. I shouldn&#8217;t have to google you to discover who you are.</li>
<li><strong>Create a separate work blog</strong>. Clearly spell out which &#8220;hat&#8221; you are wearing on each of these blogs, and keep from mixing work and personal content.</li>
<li><strong>Don&#8217;t get into personal battles</strong> over work-related topics. Remain calm and professional and don&#8217;t make enemies. You never know when you&#8217;ll be playing for a different team!</li>
<li><strong>Move work content up the stack</strong>. The closer you get to the top of the vendor blog spectrum, the less problems you&#8217;ll have. Some companies won&#8217;t allow a &#8220;company.com&#8221; blog, but maybe they would allow the creation of a special company-wide blogging site.</li>
</ol>
<p>Your goal is to be open and honest about who you work for. Above all, remember: <strong>Your credibility is the currency of the new social economy</strong>!</p>
<blockquote><p>If you enjoyed reading this, you&#8217;ll probably also like <a href="http://foskettservices.com"  target="_blank">my Foskett Services blog</a>!</p></blockquote>
<p><em>Prism image: GFDL by </em><a rel="nofollow" href="http://commons.wikimedia.org/wiki/User:Peo"  target="_blank"><em>Peo</em></a></p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2010/01/18/vendor-bloggers/"  rel="bookmark" class="crp_title">Vendor Bloggers 1: Why Does It Matter?</a></li><li><a href="http://blog.fosketts.net/2010/01/20/vendor-twitter/"  rel="bookmark" class="crp_title">Vendor Non-Blogs</a></li><li><a href="http://blog.fosketts.net/2010/01/21/lessons-learned-vendor-blogging/"  rel="bookmark" class="crp_title">What I&#8217;ve Learned From Vendor Blogging</a></li><li><a href="http://blog.fosketts.net/2009/03/26/consulting-business-credibility/"  rel="bookmark" class="crp_title">Consulting Is A Perilous Business But Credibility Is What Matters</a></li><li><a href="http://blog.fosketts.net/2009/01/26/essential-vmware-esx-iscsi/"  rel="bookmark" class="crp_title">Essential Reading for VMware ESX iSCSI Users!</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2010/01/19/vendor-blogger-spectrum/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2010. |
<a href="http://blog.fosketts.net/2010/01/19/vendor-blogger-spectrum/">The Spectrum of Vendor Blogs</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
		<series:name><![CDATA[Vendor Bloggers]]></series:name>
	</item>
		<item>
		<title>Back From The Pile: May 30, 2009</title>
		<link>http://blog.fosketts.net/2009/06/01/pile-30-2009/</link>
		<comments>http://blog.fosketts.net/2009/06/01/pile-30-2009/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:55:16 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[archiving]]></category>
		<category><![CDATA[Ariel Atom]]></category>
		<category><![CDATA[autism]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[Chris Evans]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[data archive]]></category>
		<category><![CDATA[data backup]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Gestalt IT]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Greg Knieriemen]]></category>
		<category><![CDATA[HAM]]></category>
		<category><![CDATA[HDS]]></category>
		<category><![CDATA[high availability]]></category>
		<category><![CDATA[Howard Marks]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Infosmack]]></category>
		<category><![CDATA[iSCSI]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[non-compete]]></category>
		<category><![CDATA[Ocarina]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[StarWind]]></category>
		<category><![CDATA[StorageMonkeys]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[USP-V]]></category>
		<category><![CDATA[vaccine]]></category>
		<category><![CDATA[VMworld]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1910</guid>
		<description><![CDATA[It was a week of HAM in the enterprise storage industry and angry arguments in the CloudCamp camp. But things looked up at the end with a productive discussion about backups. Google sent us a wave, but nobody was happy when GM threatened to collapse. Enterprise Storage HDS’ HAM-Fisted Announcement did not impress, with many wondering [...]]]></description>
			<content:encoded><![CDATA[<p>It was a week of HAM in the enterprise storage industry and angry arguments in the CloudCamp camp. But things looked up at the end with a productive discussion about backups. Google sent us a wave, but nobody was happy when GM threatened to collapse.</p>
<h3 class="post-subhead">Enterprise Storage</h3>
<ul>
<li><a href="http://gestaltit.com/featured/top/stephen/hds-ham-announcement/"  target="_blank">HDS’ HAM-Fisted Announcement</a> did not impress, with many wondering (<a href="http://thestoragearchitect.com/2009/05/27/enterprise-computing-usp-v-so-long-and-thanks-for-all-the-fish/" >So Long And Thanks For All The Fish</a>) what exactly the company had announced. But by week&#8217;s end (<a href="http://blogs.rupturedmonkey.com/?p=397" >USP-V and Hitachi High Availability Manager</a>) we had figured out <a href="http://gestaltit.com/featured/top/stephen/hds-high-availability-manager-works/" >How It Works</a> and even had some time for <a href="http://gestaltit.com/featured/top/stephen/taste-ham-apologies-doctor/" >jokes</a>.</li>
<li>What should be in the cloud? How about some <a rel="nofollow" href="http://fountnhead.blogspot.com/2009/05/profiling-questions-nobodys-asking-re.html" >profiling questions nobody&#8217;s asking re: cloud applications</a></li>
<li>Want your own iSCSI array? <a href="http://www.ntpro.nl/blog/archives/1129-StarWind-has-responded-to-your-comments,-2TB-at-no-cost!.html" >StarWind has responded to your comments, 2TB at no cost!</a></li>
<li><a href="http://developer.nirvanix.com/blogs/strategies/archive/2009/05/27/what-is-a-backup.aspx"  target="_blank">What Is a Backup?</a> Some great discussion (<a href="http://onlinestorageoptimization.com/index.php/backup-to-the-future/" >Backup to the Future</a>) and a solution: <a href="http://developer.nirvanix.com/blogs/strategies/archive/2009/05/28/when-is-a-copy-a-backup.aspx" >When Is A Copy A Backup?</a></li>
<li>Howard Marks is also doing a great job with backup and archiving: See <a href="http://www.byteandswitch.com/storage/backup-recovery/of-backups-and-archives.php" >Of Backups and Archives</a>, <a href="http://www.byteandswitch.com/storage/data-protection/storing-archival-data---part-deux.php" >Storing Archival Data &#8211; Part Deux</a>, and <a href="http://www.byteandswitch.com/storage/content-management/all-archive-data-is-not-alike.php" >All Archive Data is Not Alike</a></li>
<li>I joined Chris Evans, Marc Farley, and Greg Knierieman for <a href="http://www.storagemonkeys.com/index.php?option=com_content&amp;view=article&amp;id=129:infosmack-episode-6-hds-usp-v-announcement-emc-non-competes-and-changes-at-vmworld&amp;catid=69:infosmack&amp;Itemid=143"  target="_blank">Infosmack Episode #6 &#8211; HDS USP-V announcement, EMC non-competes and changes at VMworld</a></li>
<li>&#8216;Nuff said: <a rel="nofollow" href="http://feedproxy.google.com/~r/evilrouters/~3/eCQR1fXvSfU/" >And people wonder why I hate HP</a>, <a href="http://www.enterprisestorageforum.com/hardware/features/article.php/3821771" >Google Could Learn a Thing or Two from EMC</a>, <a href="http://itknowledgeexchange.techtarget.com/server-virtualization/virtualization-why-microsoft-cares/" >Virtualization: Why Microsoft cares</a></li>
</ul>
<h3 class="post-subhead">Misc</h3>
<ul>
<li>Tim O&#8217;Reilly took a look at a technology I just didn&#8217;t get, but changed my mind with <a href="http://radar.oreilly.com/2009/05/google-wave-what-might-email-l.html" >Google Wave: What Might Email Look Like If It Were Invented Today?</a></li>
<li>Want a crazy car to get your mind off of GM and Chrysler? How about <a rel="nofollow" href="http://feedproxy.google.com/~r/weblogsinc/autoblog/~3/eBgEQ1gV4WY/" >the 500-hp Ariel Atom 500 V8</a></li>
<li>A wonderfully long and detailed article: <a href="http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1000114" >Lessons from the Vaccine–Autism Wars</a></li>
<li>Finally, take a look at this amazing video: <a href="http://barefootmeg.multiply.com/video/item/56" >Louis CK  &#8220;Everything&#8217;s amazing, nobody&#8217;s happy&#8221;</a></li>
</ul>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/05/04/pile-interesting-content-week-2-2009/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Content From the Week of May 2, 2009</a></li><li><a href="http://blog.fosketts.net/2009/05/11/pile-interesting-content-week-9-2009/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Content From the Week of May 9, 2009</a></li><li><a href="http://blog.fosketts.net/about/stephen-foskett/multimedia/"  rel="bookmark" class="crp_title">Multimedia</a></li><li><a href="http://blog.fosketts.net/2009/05/26/pile-interesting-links-midmay/"  rel="bookmark" class="crp_title">Back From The Pile: Interesting Links From Mid-May</a></li><li><a href="http://blog.fosketts.net/2009/06/18/join-cloudcamp-columbus-june-30-2009/"  rel="bookmark" class="crp_title">Join Me At CloudCamp Columbus, June 30, 2009!</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/06/01/pile-30-2009/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/06/01/pile-30-2009/">Back From The Pile: May 30, 2009</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<title>Twitter Loses Control Of Twitter</title>
		<link>http://blog.fosketts.net/2009/05/13/twitter-loses-control-twitter/</link>
		<comments>http://blog.fosketts.net/2009/05/13/twitter-loses-control-twitter/#comments</comments>
		<pubDate>Wed, 13 May 2009 17:56:49 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Brent Ozar]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1857</guid>
		<description><![CDATA[Yesterday afternoon, Twitter made what they called a &#8220;small settings update&#8220; to their eponymous service. Who cares? That title fooled me, too, but let me tell you, everyone cared. Within hours, this change spread across the worlds of bloggers and micro-bloggers alike. And less than 24 hours after announcing the change, Twitter&#8217;s founder, Biz Stone, [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday afternoon, <strong>Twitter made what they called a &#8220;</strong><a href="http://blog.twitter.com/2009/05/small-settings-update.html"  target="_blank"><strong>small settings update</strong></a><strong>&#8220;</strong> to their eponymous service. Who cares? That title fooled me, too, but let me tell you, <a href="http://search.twitter.com/search?q=fixreplies"  target="_blank">everyone cared</a>. Within hours, this change spread across the worlds of bloggers and micro-bloggers alike. And less than 24 hours after announcing the change, Twitter&#8217;s founder, Biz Stone, was forced <a href="http://blog.twitter.com/2009/05/whoa-feedback.html"  target="_blank">to admit</a> that <strong>making this change was a problem</strong>.<span id="more-1857"></span></p>
<h3 class="post-subhead">What&#8217;s the problem?</h3>
<p>In case you didn&#8217;t happen to notice, here&#8217;s the change in a nutshell:</p>
<p>When a user &#8220;tweets&#8221; in reply to another, they normally put that user&#8217;s name (with an &#8220;@&#8221; sign) at the front. For example, consider the message, &#8220;@3parfarley you just went nuts over this twitter update!&#8221; This lets the world know I&#8217;m addressing my &#8220;tweet&#8221; to <a href="http://twitter.com/3parfarley"  target="_blank">3parfarley</a>, but it&#8217;s not a private communication (what Twitter calls a &#8220;direct message&#8221;). Everyone else who follows me would be able to see that message, as would anyone visiting <a href="http://twitter.com/sfoskett"  target="_blank">my Twitter profile</a> or using search. <a href="http://blog.twitter.com/2008/05/how-replies-work-on-twitter-and-how.html"  target="_blank">This was described in detail</a> by <a href="http://twitter.com/Ev"  target="_blank">@ev</a> last year.</p>
<p>Now, Twitter has <span style="text-decoration: line-through;">always</span> long had an optional setting which would hide this kind of &#8220;@reply&#8221; when they were sent to someone I don&#8217;t follow. So if <a href="http://twitter.com/brento"  target="_blank">brento</a> doesn&#8217;t follow 3parfarley, he wouldn&#8217;t have to see that particular tweet from me if that&#8217;s how he wanted to set his account. This would cut down on the conversational nature of Twitter, returning it more to its initial vision as a broadcast-type micro-blog. But <a href="http://www.inquisitr.com/23913/twitter-blocks-replies-possibly-their-dumbest-move-yet/"  target="_blank">this option</a><span style="text-decoration: line-through;"> was off by default</span> was confusing, so many users didn&#8217;t even know they could hide conversations between <a href="http://jessenewhart.com/twitter/twitter-dont-take-away-our-options/"  target="_blank">their friends and strangers</a>. @Ev claims that 98% of users didn&#8217;t even use this.</p>
<p>The change was a simple one: <strong>Twitter now hides @replies to people you don&#8217;t follow</strong>. Effectively, Twitter switched this simple setting on for all users. The problem is, they made this mandatory: It&#8217;s on for everyone, and there is no longer even an option to turn it off!</p>
<p>Although some initial reports suggested that Twitter was hiding all &#8220;mentions&#8221; of other users, effectively <a href="http://staynalive.com/articles/2009/05/12/did-twitter-just-kill-followfriday/"  target="_blank">killing</a> the #followfriday meme, this turned out not to be the case. But the core issue remained: <strong>This minor change stifles conversation</strong> and <a href="http://www.readwriteweb.com/archives/twitter_puts_a_muzzle_on_your_friends_goodbye_peop.php"  target="_blank">discovery of new users to follow</a>.</p>
<h3 class="post-subhead">Why did they do it?</h3>
<p>My first question on waking up to this new Twitter environment was &#8220;why?&#8221;</p>
<p>They couldn&#8217;t possibly have done it to <strong>respond to user confusion</strong>, as Stone initially indicated. Twitter is darn confusing as it is, and this change is minor in comparison to the weird and wonderful way of speaking that has evolved there.</p>
<p>The fact that they <strong>eliminated the option</strong> is one clue. Twitter could easily have simply turned this option on for all new accounts (or even for all accounts) but allowed us to switch it back off if we wanted to. No, they must have believed they <em>had</em> to get rid of this option for some reason.</p>
<p>The real reason is lurking in Stone&#8217;s mea culpa: &#8220;there were serious technical reasons why that setting had to go or be entirely rebuilt&#8221; and &#8220;a new, scalable way to address this need.&#8221; In other words, <strong>exposing @replies was taking up too much computing power</strong>, so Twitter wanted to turn it off to help meet user demand.</p>
<p>I don&#8217;t know anything about Twitter&#8217;s underlying architecture. But this seems both weird and plausible to me. Since @replies show up even to folks who aren&#8217;t following you, there must be something special about them in the Twitter software. And whatever this is, it must take much more CPU power than merely exposing a stream of updates.</p>
<p>The problem is that Twitter&#8217;s Stone was entirely disingenuous about this change. He <a href="http://www.techcrunch.com/2009/05/12/twitter-decides-were-not-smart-enough-for-replies-changes-them-again/"  target="_blank">blamed the newbie users</a>, suggested that @replies were bad, and called this kind of tweet &#8220;fragmented.&#8221; <strong>He did everything </strong><em><strong>but</strong></em><strong> admit that there was a technical reason to shut them down</strong>.</p>
<h3 class="post-subhead">Out of control</h3>
<p><strong>This is called not being honest with your customers</strong> and it is the real reason people should be mad. Twitter is desperately trying to keep up with the exploding use of their system, but this wasn&#8217;t a good move.</p>
<p>The nature of this change exposes something else about Twitter that I&#8217;ve been trying to put my finger on for a long time. <strong>We&#8217;re all using Twitter wrong!</strong> It was never meant to be a global &#8220;stream of consciousness&#8221; conversation. <strong>It was supposed to be a tiny blog</strong>! We were supposed to post fully-formed thoughts and links and read the same from others, not hold conversations with @replies.</p>
<p>But history has shown that <strong>companies can&#8217;t control how their customers use their products</strong>! Ever use duct tape on a duct? Or masking tape for masking? Or bailing wire for bailing? You get the picture.</p>
<p>Once people get familiar with a tool, they tend to figure out a way to use it that makes sense to them. And these are often at odds with the originator&#8217;s intent. <strong>The most successful companies accept what their customers want and adapt to this reality</strong>. They realize that their health tonic can be sold in bulk as a popular soft drink or that their farm vehicles are popular for dropping kids off at school.</p>
<p>Twitter didn&#8217;t intend for us to use @replies all that much, so they didn&#8217;t build it to scale. But most of what we post are @replies today, stressing the system. <strong>The answer is not shutting them off. The answer is making them work!</strong></p>
<p><strong>Update: <a href="http://www.readwriteweb.com/archives/twitter_reverses_policy_change_for_now_this_is_nut.php"  target="_blank">Twitter has sort of reversed course</a></strong>, in the most confusing way possible!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2012/02/09/twitter-zen-tips-newbies/"  rel="bookmark" class="crp_title">Twitter Zen: My Tips For Newbies</a></li><li><a href="http://blog.fosketts.net/2009/03/16/wefollow-twitter-directory/"  rel="bookmark" class="crp_title">WeFollow: The Passive Twitter Directory</a></li><li><a href="http://blog.fosketts.net/2008/12/05/storage-twitter/"  rel="bookmark" class="crp_title">Storage Folks Are Twittering</a></li><li><a href="http://blog.fosketts.net/2009/04/23/enterprise-storage-strategies-blog/"  rel="bookmark" class="crp_title">Introducing the Enterprise Storage Strategies Blog</a></li><li><a href="http://blog.fosketts.net/2009/07/24/boston-folks-cloudcamp/"  rel="bookmark" class="crp_title">Boston Folks: Come to CloudCamp!</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/05/13/twitter-loses-control-twitter/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/05/13/twitter-loses-control-twitter/">Twitter Loses Control Of Twitter</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<title>Back From the Pile: Interesting Content From the Week of May 9, 2009</title>
		<link>http://blog.fosketts.net/2009/05/11/pile-interesting-content-week-9-2009/</link>
		<comments>http://blog.fosketts.net/2009/05/11/pile-interesting-content-week-9-2009/#comments</comments>
		<pubDate>Mon, 11 May 2009 20:04:12 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Back From the Pile]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Gestalt IT]]></category>
		<category><![CDATA[Greg Knieriemen]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[non-compete]]></category>
		<category><![CDATA[Paul Shread]]></category>
		<category><![CDATA[Robin Harris]]></category>
		<category><![CDATA[Ruven Cohen]]></category>
		<category><![CDATA[SSD]]></category>
		<category><![CDATA[Symmetrix]]></category>
		<category><![CDATA[Tony Asaro]]></category>
		<category><![CDATA[v-max]]></category>
		<category><![CDATA[VMware]]></category>
		<category><![CDATA[vSphere]]></category>
		<category><![CDATA[W. Curtis Preston]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[Windows Server 2008 R2]]></category>
		<category><![CDATA[Windows Storage Server]]></category>
		<category><![CDATA[Windows Storage Server 2008]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1849</guid>
		<description><![CDATA[It was an interesting week, with a cloud computing summit in Washington DC, the release of Windows Storage Server 2008, and discussions of best practices and non-compete agreements. Apple MacBook Users: Turn off This Bluetooth Default Setting Now &#8211; Now I know what turned on my MacBook Pro in the bag: My BlueTooth mouse! Enterprise [...]]]></description>
			<content:encoded><![CDATA[<p>It was an interesting week, with a cloud computing summit in Washington DC, the release of Windows Storage Server 2008, and discussions of best practices and non-compete agreements.</p>
<h3 class="post-subhead">Apple</h3>
<ul>
<li><a href="http://www.wired.com/gadgetlab/2009/05/macbook-users-turn-off-this-bluetooth-default-setting-now/"  target="_blank">MacBook Users: Turn off This Bluetooth Default Setting Now</a> &#8211; Now I know what turned on my MacBook Pro in the bag: My BlueTooth mouse!</li>
</ul>
<h3 class="post-subhead">Enterprise Computing</h3>
<ul>
<li><a href="http://gestaltit.com/featured/top/stephen/windows-storage-server-2008/"  target="_blank">Windows Storage Server-Based Systems Step Into 2008</a> &#8211; My Gestalt IT coverage of the features of WSS08.</li>
<li><a href="http://bit.ly/WNCiF" >EMC Symmetrix V-Max: When Does It Get FAST and Virtual?</a> &#8211; Another Gestalt IT piece, pointing out that the V-Max isn&#8217;t going to be fully realized for a very long time</li>
<li><a href="http://www.enterprisestorageforum.com/ipstorage/news/article.php/3819291"  target="_blank">Microsoft Unveils Final Windows Storage Server</a> &#8211; Paul Shread runs with the &#8220;Windows Storage Server 2008&#8243; theme, quoting yours truly extensively.</li>
<li><a href="http://www.backupcentral.com/index.php?option=com_content&amp;task=view&amp;id=240&amp;Itemid=47"  target="_blank">What is a best practice</a> and <a href="http://developer.nirvanix.com/blogs/strategies/archive/2009/05/07/are-best-practices-just-shared-opinions.aspx"  target="_blank">Are Best Practices Just Shared Opinions?</a> &#8211; W. Curtis Preston and I pickup an old conversation about the definition of &#8220;best practice&#8221;.</li>
<li><a href="http://www.storagemonkeys.com/index.php?option=com_content&amp;view=article&amp;id=123:infosmack-episode-2-emc-david-donatelli-and-non-compete-agreements&amp;catid=69:infosmack&amp;Itemid=143"  target="_blank">Infosmack Episode 2 &#8211; EMC, David Donatelli and Non-Compete Agreements</a> &#8211; Tony Asaro and I join Marc Farley and Greg Knieriemen on the Storage Monkeys podcast!</li>
<li><a href="http://www.elasticvapor.com/2009/05/us-federal-government-defines-cloud.html" >The US Federal Government defines Cloud Computing</a> - Ruven Cohen covers the US Federal Government&#8217;s cloud computing meetings and gives us a sneak peek at the new definition of cloud computing from the world&#8217;s number one IT user.</li>
<li><a href="http://blogs.msdn.com/e7/archive/2009/05/05/support-and-q-a-for-solid-state-drives-and.aspx"  target="_blank">Support and Q&amp;A for Solid-State Drives</a> &#8211; Lots of great info on how Windows 7 (and probably Server 2008 R2) deals with solid state drives.</li>
<li><a href="http://vinternals.com/2009/04/vmware-slaps-enterprise-and-cisco-in-face-opens-door-for-competitors/"  target="_blank">VMware Slaps Enterprise and Cisco In Face, Opens Door For Competitors</a> &#8211; More on the VMware vSphere 4 licensing changes, and what it might mean.</li>
</ul>
<h3 class="post-subhead">Misc</h3>
<ul>
<li><a href="http://storagemojo.com/2009/05/04/non-competes-are-evil/"  target="_blank">Non-competes are evil</a> &#8211; Robin Harris lays it out. I happen to agree.</li>
<li><a href="http://www.wired.com/gadgetlab/2009/05/five-technologies-our-kids-wont-even-recognize/"  target="_blank">Five Technologies Our Kids Won’t Even Recognize</a> &#8211; Wired&#8217;s Gadget Lab makes us all feel old!</li>
<li><a href="http://jalopnik.com/5240347/chrysler-hq-designed-to-convert-into-shopping-mall" >Chrysler HQ Designed To Convert Into Shopping Mall</a> - Wait Wait Don&#8217;t Tell Me says it&#8217;s true, so I believe it!</li>
</ul>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/05/04/pile-interesting-content-week-2-2009/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Content From the Week of May 2, 2009</a></li><li><a href="http://blog.fosketts.net/2009/06/01/pile-30-2009/"  rel="bookmark" class="crp_title">Back From The Pile: May 30, 2009</a></li><li><a href="http://blog.fosketts.net/about/stephen-foskett/multimedia/"  rel="bookmark" class="crp_title">Multimedia</a></li><li><a href="http://blog.fosketts.net/2009/06/18/join-cloudcamp-columbus-june-30-2009/"  rel="bookmark" class="crp_title">Join Me At CloudCamp Columbus, June 30, 2009!</a></li><li><a href="http://blog.fosketts.net/2009/05/26/pile-interesting-links-midmay/"  rel="bookmark" class="crp_title">Back From The Pile: Interesting Links From Mid-May</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/05/11/pile-interesting-content-week-9-2009/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/05/11/pile-interesting-content-week-9-2009/">Back From the Pile: Interesting Content From the Week of May 9, 2009</a>
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		<title>Back From the Pile: Interesting Content From the Week of May 2, 2009</title>
		<link>http://blog.fosketts.net/2009/05/04/pile-interesting-content-week-2-2009/</link>
		<comments>http://blog.fosketts.net/2009/05/04/pile-interesting-content-week-2-2009/#comments</comments>
		<pubDate>Mon, 04 May 2009 14:21:44 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[3PAR]]></category>
		<category><![CDATA[Amber Road]]></category>
		<category><![CDATA[Apple Mail]]></category>
		<category><![CDATA[Back From the Pile]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[Brocade]]></category>
		<category><![CDATA[CapGemini]]></category>
		<category><![CDATA[Chris Evans]]></category>
		<category><![CDATA[Chris Mellor]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[data backup]]></category>
		<category><![CDATA[Dave Donatelli]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Enterprise Storage Strategies]]></category>
		<category><![CDATA[ESS]]></category>
		<category><![CDATA[Ethernet]]></category>
		<category><![CDATA[Fred Wilson]]></category>
		<category><![CDATA[Gestalt IT]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Greg Knieriemen]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[IMAP]]></category>
		<category><![CDATA[Iomega]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iStat]]></category>
		<category><![CDATA[Jerome Wendt]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[Micah Baldwin]]></category>
		<category><![CDATA[Nirvanix]]></category>
		<category><![CDATA[non-compete]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[Planet Money]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Steve Duplessie]]></category>
		<category><![CDATA[Storage Monkeys]]></category>
		<category><![CDATA[StorCenter]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[Sunshine Mugrabi]]></category>
		<category><![CDATA[tape]]></category>
		<category><![CDATA[The Apple Blog]]></category>
		<category><![CDATA[The Register]]></category>
		<category><![CDATA[TheInfoPro]]></category>
		<category><![CDATA[Tony Asaro]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[UCS]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[VMware]]></category>
		<category><![CDATA[vSphere]]></category>
		<category><![CDATA[W. Curtis Preston]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1826</guid>
		<description><![CDATA[There were some interesting events and blog posts last week. This new weekly feature highlights those! Enterprise IT Reduce, Reuse, and Recycle Your Reliance On Backup Tapes &#8211; What&#8217;s wrong with backup tapes? They&#8217;re inaccessible, making them unsuitable for most applications. My latest post for my Enterprise Storage Strategies blog. Is Licensing Turning vSphere Into [...]]]></description>
			<content:encoded><![CDATA[<p>There were some interesting events and blog posts last week. This new weekly feature highlights those!</p>
<h3 class="post-subhead">Enterprise IT</h3>
<ul>
<li><a href="http://developer.nirvanix.com/blogs/strategies/archive/2009/05/02/reduce-reuse-and-recycle-your-reliance-on-backup-tapes.aspx"  target="_blank">Reduce, Reuse, and Recycle Your Reliance On Backup Tapes</a> &#8211; What&#8217;s wrong with backup tapes? They&#8217;re inaccessible, making them unsuitable for most applications. My latest post for my <a href="http://developer.nirvanix.com/blogs/strategies/default.aspx"  target="_blank">Enterprise Storage Strategies</a> blog.</li>
<li><a href="http://gestaltit.com/featured/top/gestalt/vmware-vsphere-licensing-vista/#"  target="_blank">Is Licensing Turning vSphere Into Vista?</a> &#8211; A group post for <a href="http://gestaltit.com/author/stephen/?utm_source=http://blog.fosketts.net&amp;utm_medium=pile&amp;utm_campaign=link"  target="_blank">Gestalt IT</a> suggesting that VMware&#8217;s tiered licensing strategy for the vSphere 4 family might cause anguish for customers<a href="http://blogs.storagemonkeys.com/index.php/2009/04/theinfopro-analysis-or-marketing/" ></a></li>
<li><a href="http://www.storagemonkeys.com/index.php?option=com_content&amp;view=article&amp;id=123:infosmack-episode-2-emc-david-donatelli-and-non-compete-agreements&amp;catid=69:infosmack&amp;Itemid=143"  target="_blank">Infosmack Episode 2 &#8211; EMC, David Donatelli and Non-Compete Agreements</a> &#8211; I joined the StorageMonkeys Infosmack podcast to discuss EMC, <a href="http://gestaltit.com/tech/storage/devang/dave-donatellis-move-emc-hp/"  target="_blank">Dave Donatelli</a>, and con-compete agreements with Greg Knieriemen, Marc Farley of 3Par and StorageRap, and Tony Asaro of the INI Group<a href="http://developer.nirvanix.com/blogs/strategies/archive/2009/05/02/reduce-reuse-and-recycle-your-reliance-on-backup-tapes.aspx"  target="_blank"></a></li>
<li><a href="http://www.channelregister.co.uk/2009/05/02/it_power_stations/page4.html"  target="_blank">IT utilities, the biggest game in town</a> &#8211; Chris Mellor of The Register suggests that the biggest IT vendors are positioning to lock up the IT market.<a rel="nofollow" href="http://esgblogs.typepad.com/steves_it_rants/2009/04/the-noncompete-clause-debate.html"  target="_blank"></a></li>
<li><a rel="nofollow" href="http://esgblogs.typepad.com/steves_it_rants/2009/04/the-noncompete-clause-debate.html"  target="_blank">The Non-Compete Clause Debate&#8230;..</a> - Steve Duplessie muses on the pros and cons of non-compete agreements and what they mean for the IT industry<a href="http://www.backupcentral.com/index.php?option=com_content&amp;task=view&amp;id=239&amp;Itemid=47"  target="_blank"></a></li>
<li><a href="http://www.backupcentral.com/index.php?option=com_content&amp;task=view&amp;id=239&amp;Itemid=47"  target="_blank">Who&#8217;s the pot &amp; who&#8217;s the kettle?</a> - W. Curtis Preston reacts to the <a href="http://contemplatingit.com/blogs/blog1.php/2009/04/26/emc-anti-social-media-gang"  target="_blank">skirmishes between Tony Asaro and the EMC bloggers</a><a href="http://iomega.dciginc.com/2009/04/the-only-vmwarecertified-nas-i.html"  target="_blank"></a></li>
<li><a href="http://iomega.dciginc.com/2009/04/the-only-vmwarecertified-nas-i.html"  target="_blank">The Only VMware-certified NAS in its Category: Why the Iomega StorCenter ix4-200r Will Resonate with Small Businesses</a> - Jerome Wendt expands on the <a href="http://blog.fosketts.net/2009/04/16/iomega-storcenter-ix4-200r"  target="_blank">Iomega StorCenter Pro ix4-200r</a><a href="http://www.capgemini.com/technology-blog/2009/04/dont_focus_too_much_on_costs_c.php"  target="_blank"></a></li>
<li><a href="http://www.capgemini.com/technology-blog/2009/04/dont_focus_too_much_on_costs_c.php"  target="_blank">Don&#8217;t focus too much on costs, cloud computing is about business agility</a> - CapGemini reminds us that cloud computing isn&#8217;t just about reducing costs<a rel="nofollow" href="http://googleenterprise.blogspot.com/2009/04/what-we-talk-about-when-we-talk-about.html" ></a></li>
<li><a rel="nofollow" href="http://googleenterprise.blogspot.com/2009/04/what-we-talk-about-when-we-talk-about.html" >What we talk about when we talk about cloud computing</a> - The Google Enterprise blog lays down some of the hard facts about building a cloud on your own<a href="http://thestoragearchitect.com/2009/04/28/review-sun-storage-7000-unified-storage-system-part-i/" ></a></li>
<li><a href="http://thestoragearchitect.com/2009/04/28/review-sun-storage-7000-unified-storage-system-part-i/" >Review: Sun Storage 7000 Unified Storage System</a> - Chris Evans provides one of the best reviews yet of Sun&#8217;s Amber Road open source-based storage systems<a href="http://gigaom.com/2009/04/27/do-not-pub-ibm-brocade/"  target="_blank"></a></li>
<li><a href="http://gigaom.com/2009/04/27/do-not-pub-ibm-brocade/"  target="_blank">Brocade Pokes Cisco in the Eye, Switches for IBM</a> - A great headline and solid reporting by Om Malik on one of the first reactions to Cisco UCS<a href="http://gestaltit.com/featured/top/gestalt/vmware-vsphere-licensing-vista/#"  target="_blank"></a></li>
<li><a href="http://blogs.storagemonkeys.com/index.php/2009/04/theinfopro-analysis-or-marketing/" >TheInfoPro: Analysis or Marketing?</a> - StorageMonkeys continues their probing of the storage analyst community<a href="http://onlinestorageoptimization.com/?p=1105" ></a></li>
<li><a href="http://onlinestorageoptimization.com/?p=1105" >A “Tweeterview” with Stephen Foskett, Nirvanix Consulting Director</a> - Sunshine interviews me about Nirvanix, storage, and my new role</li>
</ul>
<h3 class="post-subhead">Apple</h3>
<ul>
<li><a href="http://db.tidbits.com/article/10253"  target="_blank">Achieving Email Bliss with IMAP, Gmail, and Apple Mail</a> &#8211; A deep, long post on GMail, IMAP, Mac OS X Mail, and how to get all three to play nicely together.<a href="http://theappleblog.com/2009/04/27/monitor-your-mac-remotely-with-istat-for-iphone/" ></a></li>
<li><a href="http://theappleblog.com/2009/04/27/monitor-your-mac-remotely-with-istat-for-iphone/" >Monitor Your Mac Remotely With iStat for iPhone</a> - I love iStat for Mac OS X and the iPhone and had been meaning to write a review. This AppleBlog post is just about what I might have written!</li>
</ul>
<h3 class="post-subhead">Life</h3>
<ul>
<li><a rel="nofollow" href="http://www.npr.org/blogs/money/2009/04/there_goes_chrysler.html?ft=1&amp;f=93559255"  target="_blank">There Goes Chrysler</a> &#8211; NPR&#8217;s awesome Planet Money blog reported the breaking news of <a href="http://www.freep.com/article/20090430/BUSINESS01/90430008/Bankruptcy+looms+for+Chrysler+after+talks+fail"  target="_blank">Chrysler&#8217;s bankruptcy</a></li>
<li><a href="http://www.avc.com/a_vc/2009/04/the-venture-capital-math-problem.html"  target="_blank">The Venture Capital Math Problem</a> and <a href="http://www.avc.com/a_vc/2009/04/the-venture-capital-math-problem-continued.html" >The Venture Capital Math Problem (continued)</a> &#8211; Fred Wilson points out that there can be no such thing as unlimited venture capital</li>
<li><a href="http://www.networkworld.com/news/2009/043009-wireless-ethernet-cable.html?hpg1=bn"  target="_blank">Is it time to cut the Ethernet access cable?</a> &#8211; Has pervasive wireless Ethernet made wired ports unnecessary?</li>
<li><a href="http://www.twitip.com/interview-with-micah-baldwin-father-of-followfriday/"  target="_blank">Interview with Micah Baldwin, Father of FollowFriday</a> &#8211; Micah calls me out as someone who is doing interesting things <a href="http://twitter.com/sfoskett"  target="_blank">on Twitter</a>!</li>
</ul>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/05/11/pile-interesting-content-week-9-2009/"  rel="bookmark" class="crp_title">Back From the Pile: Interesting Content From the Week of May 9, 2009</a></li><li><a href="http://blog.fosketts.net/2009/06/01/pile-30-2009/"  rel="bookmark" class="crp_title">Back From The Pile: May 30, 2009</a></li><li><a href="http://blog.fosketts.net/2009/04/23/enterprise-storage-strategies-blog/"  rel="bookmark" class="crp_title">Introducing the Enterprise Storage Strategies Blog</a></li><li><a href="http://blog.fosketts.net/2009/05/26/pile-interesting-links-midmay/"  rel="bookmark" class="crp_title">Back From The Pile: Interesting Links From Mid-May</a></li><li><a href="http://blog.fosketts.net/about/stephen-foskett/multimedia/"  rel="bookmark" class="crp_title">Multimedia</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/05/04/pile-interesting-content-week-2-2009/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/05/04/pile-interesting-content-week-2-2009/">Back From the Pile: Interesting Content From the Week of May 2, 2009</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/" title="View all posts in Everything" rel="category tag">Everything</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<title>Tracking EMC&#8217;s Symmetrix V-Max Launch</title>
		<link>http://blog.fosketts.net/2009/04/14/emc-symmetrix-vmax-launch/</link>
		<comments>http://blog.fosketts.net/2009/04/14/emc-symmetrix-vmax-launch/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 15:14:39 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[Barry Burke]]></category>
		<category><![CDATA[Beth Pariseau]]></category>
		<category><![CDATA[Chad Sakac]]></category>
		<category><![CDATA[Chris Evans]]></category>
		<category><![CDATA[Chuck Hollis]]></category>
		<category><![CDATA[Claus Mikkelsen]]></category>
		<category><![CDATA[Dafe Raffo]]></category>
		<category><![CDATA[Dick Sullivan]]></category>
		<category><![CDATA[Duncan Epping]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Gestalt IT]]></category>
		<category><![CDATA[Hu Yoshida]]></category>
		<category><![CDATA[Jerome Wendt]]></category>
		<category><![CDATA[Len Devanna]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[Mark Twomey]]></category>
		<category><![CDATA[Paul Travis]]></category>
		<category><![CDATA[Steve Todd]]></category>
		<category><![CDATA[Storagebod]]></category>
		<category><![CDATA[Symmetrix]]></category>
		<category><![CDATA[Tigon]]></category>
		<category><![CDATA[Tony Asaro]]></category>
		<category><![CDATA[v-max]]></category>
		<category><![CDATA[Val Bercovici]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1704</guid>
		<description><![CDATA[EMC completely took over April 14 to launch their next-generation Symmetrix enterprise storage system. Sporting their new V-Max architecture, the Symmetrix (let&#8217;s just call it DMX-5, ok?) is a scale-out system based on standard components wrapped together into a multiprocessing powerhouse. This news is so fresh you would leave footprints if you step in it, [...]]]></description>
			<content:encoded><![CDATA[<p>EMC completely took over April 14 to launch their next-generation Symmetrix enterprise storage system. Sporting their new V-Max architecture, the Symmetrix (let&#8217;s just call it DMX-5, ok?) is a scale-out system based on standard components wrapped together into a multiprocessing powerhouse.</p>
<p>This news is so fresh you would leave footprints if you step in it, but here&#8217;s a collection of my favorite links and coverage so far. I&#8217;ll be updating this list throughout the next few days:</p>
<ul>
<li>Let&#8217;s start with independents:
<ul>
<li>My first post on the topic can be found over at Gestalt IT: <a href="http://gestaltit.com/featured/top/stephen/emc-symmetrix-vmax-neither-nor/" >EMC Symmetrix V-Max Is Neither Monolithic Nor Midrange</a></li>
<li>Chris Evans was first but promises more than <a href="http://thestoragearchitect.com/2009/04/14/enterprise-computing-emc-announced-next-generation-v-max-architecture/" >Enterprise Computing: EMC Announced Next Generation V-Max Architecture</a></li>
<li>Storagebod supposes that there will be <a rel="nofollow" href="http://storagebod.typepad.com/storagebods_blog/2009/04/so-no-dmx5.html" >No DMX5</a></li>
<li>Duncan Epping is watching from a server virtualization perspective: <a href="http://www.yellow-bricks.com/2009/04/14/emc-announced-the-symmetrix-v-max/" >EMC announced the Symmetrix V-Max!</a></li>
<li>Jerome Wendt: <a href="http://www.dciginc.com/2009/04/emc-symmetrix-vmax-its-about-time.html" >EMC Symmetrix V-Max &#8211; It&#8217;s About Time</a></li>
</ul>
</li>
<li>And the press:
<ul>
<li>Beth Pariseau is always smart, as her SearchStorage piece shows: <a href="http://searchstorage.techtarget.com/news/article/0,289142,sid5_gci1353690,00.html" >EMC clusters Symmetrix high-end disk arrays</a></li>
<li>And Beth on StorageSoup: <a href="http://itknowledgeexchange.techtarget.com/storage-soup/emc-launches-symmetrix-v-max-may-add-spin-down/" >EMC launches Symmetrix V-Max, may add spin-down</a></li>
<li>Chris Mellor is dead on in his piece for The Register, <a href="http://www.theregister.co.uk/2009/04/14/symmetrix_modularity/"  target="_blank">Symmetrix and the death of monolithic arrays</a></li>
<li>Lucas Mearian of Computerworld focused his piece on the private cloud: <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9131516" >EMC introduces x86-based Symmetrix array for cloud storage</a></li>
<li>Dave Raffo at StorageSoup: <a href="http://itknowledgeexchange.techtarget.com/storage-soup/emc-v-max-v-stands-for-bigger/" >EMC V-Max: V stands for bigger</a></li>
<li>Paul Travis at Byte and Switch: <a href="http://www.byteandswitch.com/document.asp?doc_id=175232" >EMC Clusters New Storage Systems for Virtual Data Centers</a></li>
<li>And Dave Simpson brings up the rear on his personal blog, but still no word from InfoStor: <a rel="nofollow" href="http://davesimpsonsstorageblog.blogspot.com/2009/04/emc-v-max-locked-in-and-loaded.html" >EMC V-Max: Locked (in) and loaded</a></li>
</ul>
</li>
<li>EMC&#8217;s bloggers are first out of the gate:
<ul>
<li>Barry Burke has typically prolific and detailed coverage: </li>
</ul>
<ul>
<li>
<ul>
<li><a rel="nofollow" href="http://thestorageanarchist.typepad.com/weblog/2009/04/1055-symmetrix-v-max-a-revolutionary-evolution.html" >1.055: symmetrix v-max &#8211; a revolutionary evolution</a></li>
<li><a rel="nofollow" href="http://thestorageanarchist.typepad.com/weblog/2009/04/1056-inside-the-virtual-matrix-architecture.html" >1.056: inside the virtual matrix architecture</a> (my favorite)</li>
<li><a rel="nofollow" href="http://thestorageanarchist.typepad.com/weblog/2009/04/1057-symmetrix-v-max-scale-up-scale-out-scale-away.html" >1.057: symmetrix v-max &#8211; scale up, scale out, scale away!</a></li>
<li><a rel="nofollow" href="http://thestorageanarchist.typepad.com/weblog/2009/04/1058-v-max-does-what-hi-star-cant.html" >1.058: v-max does what hi-star can&#8217;t?</a></li>
<li><a rel="nofollow" href="http://thestorageanarchist.typepad.com/weblog/2009/04/1059-fully-automated-storage-tiering-fast.html" >1.059: fully automated storage tiering (fast)</a></li>
</ul>
</li>
</ul>
<ul>
<li>Chuck Hollis&#8217; <a href="http://chucksblog.emc.com/chucks_blog/2009/04/vmax-storage-architecture-redefined.html" >Symmetrix V-Max: Storage Architecture Redefined</a> is a solid overview</li>
<li>Chad Sakac is always good, and his <a rel="nofollow" href="http://virtualgeek.typepad.com/virtual_geek/2009/04/emcs-vmware-storage-strategy---the-3rd-shoe-drops.html" >EMC’s VMware Storage Strategy &#8211; The 3rd Shoe Drops</a> is a must-read on V-Max, though I&#8217;m still left wondering about EMC&#8217;s VMware strategy!</li>
<li>Mark Twomey&#8217;s there with three posts and counting:
<ul>
<li><a rel="nofollow" href="http://storagezilla.typepad.com/storagezilla/2009/04/vmax-the-scale-out-symmetrix.html" >V-Max: The Scale Out Symmetrix</a></li>
<li><a rel="nofollow" href="http://storagezilla.typepad.com/storagezilla/2009/04/vmax-auto-provisioning-groups.html" >VMax: Auto-provisioning Groups</a></li>
<li><a rel="nofollow" href="http://storagezilla.typepad.com/storagezilla/2009/04/v-max-srdf.html" >V-Max: SRDF Evolves</a></li>
</ul>
</li>
<li>Dick Sullivan promises <a rel="nofollow" href="http://energymatters.typepad.com/greenit/2009/04/you-aint-seen-nothing-yet-1.html" >You Ain&#8217;t Seen Nothing Yet</a></li>
<li>Steve Todd:
<ul>
<li><a rel="nofollow" href="http://stevetodd.typepad.com/my_weblog/2009/04/vmax-quality.html" >V-Max Quality</a></li>
<li><a rel="nofollow" href="http://stevetodd.typepad.com/my_weblog/2009/04/managing-vmax-at-scale.html" >Managing V-Max at Scale</a></li>
</ul>
</li>
<li>Len Devanna comments on the <a rel="nofollow" href="http://lensblog.typepad.com/ebiz/2009/04/a-social-launch.html" >Social Launch</a></li>
</ul>
</li>
<li>The opposition is moving fast, too!
<ul>
<li>Marc Farley preempted the announcement with a hilarious must-watch video, <a href="http://www.storagerap.com/2009/04/emc-insider-interview-is-a-fake.html" >EMC insider interview is a fake</a>, and an expose on <a href="http://www.storagerap.com/2009/04/whats-a-tigon-anyway.html" >What&#8217;s a tigon anyway?</a></li>
<li>Val Bercovici from NetApp observes that the world might have moved past the need for a Symmetrix, noting <a href="http://blogs.netapp.com/exposed/2009/04/overtake-this-symmetrix-v-max-frames-are-so-90s.html#more" >&#8220;Frames are so 90’s&#8221;</a></li>
<li>Hu Yoshida focuses on what the V-Max is not: A storage virtualization platform. <a href="http://blogs.hds.com/hu/2009/04/dont-confuse-symmetrix-v-max-with-storage-virtualization.html" >Don’t Confuse Symmetrix V-Max with Storage Virtualization</a></li>
<li>Claus Mikkelsen of HDS was also predictably underwhelmed, asking why EMC introduced this roadmap now? <a href="http://blogs.hds.com/claus/2009/04/emc-catching-up-with-the-past.html" >EMC &#8211; Catching Up With the Past</a></li>
<li>Tony Asaro blogs for HDS about <a href="http://blogs.hds.com/tony/2009/04/10-questions-on-v-max.html" >10 Questions on V-Max</a></li>
</ul>
</li>
</ul>
<p>That&#8217;s the news that&#8217;s fit to print so far! Stick with this post and Gestalt IT&#8217;s continuing <a href="http://gestaltit.com/tag/v-max/"  target="_blank">coverage of the V-Max</a>!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/08/17/emc-vmax-fast-coming-december/"  rel="bookmark" class="crp_title">EMC V-Max FAST: Coming in December &#8230; And 2010!</a></li><li><a href="http://blog.fosketts.net/2009/02/05/difference-integration-frankenstein/"  rel="bookmark" class="crp_title">The Difference Between &#8220;Integration&#8221; and &#8220;Frankenstein&#8221;</a></li><li><a href="http://blog.fosketts.net/2008/11/07/emc-maui/"  rel="bookmark" class="crp_title">EMC About To Take Us To Maui&#8230;</a></li><li><a href="http://blog.fosketts.net/2011/04/26/5313/"  rel="bookmark" class="crp_title"></a></li><li><a href="http://blog.fosketts.net/2009/04/06/spring-storage-networking-world-2009/"  rel="bookmark" class="crp_title">Spring Storage Networking World 2009, Here I Come!</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/04/14/emc-symmetrix-vmax-launch/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/04/14/emc-symmetrix-vmax-launch/">Tracking EMC&#8217;s Symmetrix V-Max Launch</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<item>
		<title>Consulting Is A Perilous Business But Credibility Is What Matters</title>
		<link>http://blog.fosketts.net/2009/03/26/consulting-business-credibility/</link>
		<comments>http://blog.fosketts.net/2009/03/26/consulting-business-credibility/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 15:31:37 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[3PAR]]></category>
		<category><![CDATA[analyst]]></category>
		<category><![CDATA[Chad Sakac]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ocarina]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Steve Duplessie]]></category>
		<category><![CDATA[Sunshine Mugrabi]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[VMware]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1661</guid>
		<description><![CDATA[I&#8217;ve called myself a &#8220;vendor-independent storage consultant&#8221; for more than a decade now, but my good friend, Greg Schultz, recently challenged me on that statement. Sure, I haven&#8217;t worked for a vendor of tin boxes and spinning rust, or the software that runs the stuff, but I&#8217;m firmly rooted in the supply side of things. [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve called myself a &#8220;<a href="http://blog.fosketts.net/about/"  target="_blank">vendor-independent storage consultant</a>&#8221; for more than a decade now, but my good friend, <a href="http://storageio.com/blog/"  target="_blank">Greg Schultz</a>, recently challenged me on that statement. Sure, I haven&#8217;t worked for a vendor of tin boxes and spinning rust, or the software that runs the stuff, but I&#8217;m firmly rooted in the supply side of things. As a provider of consulting services, I just happen to be selling myself instead.</p>
<p>This got me thinking: The real distinction is between buyers and sellers of products and services. There is a spectrum on the sell side between being an independent and a company man, but we are all vendors. <strong>Our credibility comes from who we are, not where we work</strong>.<span id="more-1661"></span></p>
<h3 class="post-subhead">The Business of Consulting</h3>
<p>Consulting is a simple and perilous business, and it is governed by a simple formula: Billing rate times billability is gross revenue, everything else is overhead. You keep what&#8217;s left over.</p>
<div id="attachment_1663" class="wp-caption aligncenter" style="width: 430px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; display: block; margin-right: auto; margin-left: auto;"><a href="http://blog.fosketts.net/wp-content/uploads/2009/03/consulting-economics.png" ><img class="size-full wp-image-1663    " title="consulting-economics" src="http://blog.fosketts.net/wp-content/uploads/2009/03/consulting-economics.png" alt="Only three elements matter to a consulting business, and all are variable" width="420" height="93" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Only three elements matter to a consulting business, and all are variable</p></div>
<p>There are really only two reasons a customer hires a consultant:</p>
<ol>
<li>They need <strong>specific skills or knowledge</strong></li>
<li>They need <strong>focus or manpower</strong></li>
</ol>
<p>The consulting business rests on these simple elements, and we all try to make the best of them. But at the end of the day, a company that has to make its money selling services has to decide what it wants to be:</p>
<ul>
<li><strong>Strategic</strong> and <strong>professional services (PS)</strong> organizations focus on maximizing <span style="color: #0000ff;">rate</span> by specializing in a special area of skill and take shorter-term engagements.</li>
<li><strong>Body shops</strong> or <strong>outsourcers</strong> focus on maximizing <span style="color: #993300;">billability</span> by providing low-rate manpower in long-term engagements.</li>
<li><strong>Subcontractors</strong> focus on reducing <span style="color: #993366;">overhead</span> by running lean and outsourcing services to non-employees (typically self-employed &#8220;1099&#8243; consultants).</li>
</ul>
<p>I&#8217;m using common jargon here, and most consulting businesses wouldn&#8217;t want to be classified into one of these buckets, but the business speaks for itself. For any given consulting shop, ask yourself one question: <strong>Which of the three factors in the equation is being maximized?</strong></p>
<p>This simple math deeply affects the life of the consultant. Some decide to go it alone, happily risking a steady income for a higher rate as a 1099 subcontractor. Others choose to stick with the steady life of the outsourcer, accepting a lower pay but knowing where they&#8217;ll work each day. Personally, I always gravitated towards the strategic and PS roles because the focus on skills made me feel special.</p>
<h3 class="post-subhead">Who Are You?</h3>
<p>Let&#8217;s step back to that continuum of supply-siders for a moment. In my field of specialization, enterprise data storage, one can immediately identify some positions along the spectrum:</p>
<ul>
<li><strong>PR people</strong> relentlessly and (sometimes) creatively push their clients. They are among the most vendor-focused folks out there because <em>that&#8217;s their job</em>!</li>
<li><strong>Marketing communications</strong> folks have to be creative to create a product-centric point of view, so you can expect solid vendor-angled messaging from them.</li>
<li><strong>Product marketing</strong> people tend to be much more technical and tend to truly believe in the virtues of their product, since they helped shape it.</li>
<li><strong>Subject-matter experts</strong> in the vendor and reseller community know the plusses and minuses of the products inside and out and love to get into deep technical discussions.</li>
<li><strong>Analysts</strong> present their opinions in a balanced way, but the topics they focus on are driven by the vendors they work with.</li>
<li><strong>Consultants</strong> vary in focus depending on the aims of their company, but tend to be more utilitarian, asking &#8220;what does this do for a customer?&#8221;</li>
</ul>
<p>I have great affection for folks in every category on this list. Take <a rel="nofollow" href="http://www.linkedin.com/pub/2/83b/b91"  target="_blank">Sunshine Mugrabi</a>, for example, a PR pro who has taken that job to a whole new level of relevance with <a href="http://onlinestorageoptimization.com/"  target="_blank">her work</a> for <a href="http://www.ocarinanetworks.com/"  target="_blank">Ocarina Networks</a>. Or <a rel="nofollow" href="http://www.linkedin.com/in/marcfarley"  target="_blank">Marc Farley</a>, who works somewhere in <a href="http://www.3par.com/index.html"  target="_blank">3PAR</a> marketing but still manages to crank out <a href="http://www.storagerap.com/"  target="_blank">hilarious videos and thoughtful commentary</a>. Or <a rel="nofollow" href="http://www.linkedin.com/pub/0/823/b5"  target="_blank">Chad Sakac</a>, whose knowledge of <a rel="nofollow" href="http://virtualgeek.typepad.com/"  target="_blank">VMware and storage</a> makes him credible as much more than &#8220;an EMC guy&#8221;. And what about storage analyst extraordinaire, <a rel="nofollow" href="http://esgblogs.typepad.com/"  target="_blank">Steve Duplessie</a>? This list could go on and on, so please accept my apologies, but I could not possibly include everyone I respect.</p>
<p>What&#8217;s the common denominator that makes someone credible? Simply that <strong>they rise above their positions to protect and project their personal reputations</strong>. Yes, they all work for vendors and they all deliver sales, but their work benefits the community well beyond that.</p>
<h3 class="post-subhead">Credibility</h3>
<p>The net is simply that we each build up or tear down our own credibility in life. Consultants, analysts, and pundits do not corner the market, and simply being in one of these fields does not make one especially independent or trustworthy. <strong>What matters is what we do with whatever soapbox we have</strong>. Do you trust me?</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2010/01/21/lessons-learned-vendor-blogging/"  rel="bookmark" class="crp_title">What I&#8217;ve Learned From Vendor Blogging</a></li><li><a href="http://blog.fosketts.net/2009/04/02/changing-times-demand-focus/"  rel="bookmark" class="crp_title">Changing Times Demand Focus</a></li><li><a href="http://blog.fosketts.net/2010/01/19/vendor-blogger-spectrum/"  rel="bookmark" class="crp_title">The Spectrum of Vendor Blogs</a></li><li><a href="http://blog.fosketts.net/2009/03/25/email-archiving-roi/"  rel="bookmark" class="crp_title">Is There A Real ROI For Email Archiving?</a></li><li><a href="http://blog.fosketts.net/2007/08/01/chuck-hollis-gets-it/"  rel="bookmark" class="crp_title">Chuck Hollis Gets It!</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2009/03/26/consulting-business-credibility/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2009. |
<a href="http://blog.fosketts.net/2009/03/26/consulting-business-credibility/">Consulting Is A Perilous Business But Credibility Is What Matters</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
</small></p>]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Remembering Storage Magazine</title>
		<link>http://blog.fosketts.net/2008/12/12/storage-magazine/</link>
		<comments>http://blog.fosketts.net/2008/12/12/storage-magazine/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 19:00:37 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Computer History]]></category>
		<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[Alan Radding]]></category>
		<category><![CDATA[Byte]]></category>
		<category><![CDATA[Darryl Brooks]]></category>
		<category><![CDATA[Dennis Martin]]></category>
		<category><![CDATA[Jerome Wendt]]></category>
		<category><![CDATA[Jim Damoulakis]]></category>
		<category><![CDATA[Jon Toigo]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[Marc Staimer]]></category>
		<category><![CDATA[Mark Schlack]]></category>
		<category><![CDATA[PC Magazine]]></category>
		<category><![CDATA[Randy Kerns]]></category>
		<category><![CDATA[Rich Castagna]]></category>
		<category><![CDATA[Rich Friedman]]></category>
		<category><![CDATA[Richard Scannell]]></category>
		<category><![CDATA[Steve Duplessie]]></category>
		<category><![CDATA[Storage Magazine]]></category>
		<category><![CDATA[TechTarget]]></category>
		<category><![CDATA[Tom Halfhill]]></category>
		<category><![CDATA[Tony Prigmore]]></category>
		<category><![CDATA[W. Curtis Preston]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=1211</guid>
		<description><![CDATA[All things must pass, but it is with a heavy heart that I note that TechTarget&#8216;s excellent Storage magazine has shipped its last issue. No official word has been posted by the company, but it is now widely reported. All print publications are feeling squeezed by a move to online readership which robs print of advertising [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1212" class="wp-caption aligncenter" style="width: 420px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; display: block; margin-right: auto; margin-left: auto;"><a href="http://blog.fosketts.net/wp-content/uploads/2008/12/storage-magazine.png" ><img class="size-full wp-image-1212 " title="Storage magazine" src="http://blog.fosketts.net/wp-content/uploads/2008/12/storage-magazine.png" alt="Seven years' proof of excellence" width="410" height="433" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Storage magazine: seven years&#39; proof of excellence</p></div>
<p>All things must pass, but it is with a heavy heart that I note that <a href="http://techtarget.com"  target="_blank">TechTarget</a>&#8216;s excellent <a href="http://searchstorage.techtarget.com/magazineCurrent/0,296884,sid5,00.html"  target="_blank"><em>Storage</em> magazine</a> has shipped its last issue. No official word has been posted by the company, but it is <a href="http://www.streetinsider.com/Corporate+News/TechTarget+(TTGT)+to+Cut+76+Full-Time+Employees%3B+to+Incur+Pre-Tax+Charge+of+$1.8-$2M/4233612.html"  target="_blank">now</a> <a rel="nofollow" href="http://www.washingtonpost.com/wp-dyn/content/article/2008/12/11/AR2008121103040.html"  target="_blank">widely</a> <a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081212/FREE/812129991/1078"  target="_blank">reported</a>. All print publications are feeling squeezed by a move to online readership which robs print of advertising revenue with its quicker turnaround and lower cost. Like its ancestor, Byte, and <a rel="nofollow" href="http://news.cnet.com/8301-17938_105-10102262-1.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-5"  target="_blank">PC Magazine</a>, Storage will continue online at <a href="http://searchstorage.techtarget.com/"  target="_blank">searchstorage.com</a> as well as through a controlled-circulation PDF newsletter. I do not yet know which of the excellent staff (writers, illustrators, and editors) of Storage will remain with these online efforts.</p>
<p><span id="more-1211"></span></p>
<h3 class="post-subhead">A History of Excellence</h3>
<div id="attachment_1223" class="wp-caption alignright" style="width: 260px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2008/12/storage-dec-2008.png" ><img class="size-medium wp-image-1223 " title="Storage magazine December 2008" src="http://blog.fosketts.net/wp-content/uploads/2008/12/storage-dec-2008-250x300.png" alt="The final issue of Storage magazine was recently mailed (I grabbed a few extras if you want one!)" width="250" height="300" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">The final issue of Storage magazine was recently mailed - I grabbed a few extras if you want one!</p></div>
<p><em>Storage</em> magazine was launched in March of 2002 to be &#8220;the best magazine dedicated to storage,&#8221; in the words of Editor in Chief, <a href="http://searchstorage.techtarget.com/magazineByAuthor/0,296893,sid5_gci805426,00.html"  target="_blank">Mark Schlack</a>, and it was. It stood out from the crowd right away, with square &#8220;perfect&#8221; binding and high-quality printing and design. Inside that first issue, one was greeted by fresh and engaging layout and artwork that was both clever and humorous. These would become the trademark of the magazine.</p>
<p>But content was king at <em>Storage</em>, and this is the area with which I am most proud to have been associated. The very first issue featured insightful pieces by <a rel="nofollow" href="http://esgblogs.typepad.com/"  target="_blank">Steve Duplessie</a>, <a href="http://searchstorage.techtarget.com/magazineByAuthor/0,296893,sid5_gci805509,00.html"  target="_blank">Rich Friedman</a>, <a href="http://www.glasshouse.com/executive-team.html"  target="_blank">Richard Scannell</a>, <a href="http://www.demartek.com/Demartek_about_us.html"  target="_blank">Dennis Martin</a>, <a href="http://searchstorage.techtarget.com/magazineByAuthor/0,296893,sid5_gci805520,00.html"  target="_blank">Darryl Brooks</a>, and others. They were joined by a who&#8217;s-who of the industry, including <a href="http://www.drunkendata.com/"  target="_blank">Jon Toigo</a>, <a href="http://buildingstorage.com/"  target="_blank">Marc Farley</a>, <a href="http://www.technologywriter.com/about.htm"  target="_blank">Alan Radding</a>, <a href="http://sales.dciginc.com/about/jeromemwendtbiography.html"  target="_blank">Jerome Wendt</a>, <a href="http://www.backupcentral.com/"  target="_blank">W. Curtis Preston</a>, <a rel="nofollow" href="http://www.linkedin.com/in/jdamoulakis"  target="_blank">Jim Damoulakis</a>, <a href="http://www.enterprisestrategygroup.com/OurTeam/TeamBio.asp?TeamMemberID=17"  target="_blank">Tony Prigmore</a>, <a rel="nofollow" href="http://www.linkedin.com/pub/0/097/b94"  target="_blank">Marc Staimer</a>, <a href="http://www.planningastoragestrategy.com/English/About_Author.html"  target="_blank">Randy Kerns</a>, and <a href="http://www.halfhill.com/"  target="_blank">Tom Halfhill</a>, and that was just in the first year! Just about every independent voice in the industry was represented over the next six years.</p>
<p>It was precisely that independence that brought credibility to the magazine. Although they eventually ended their provocative Behind the Firewall insider-tips page, they never allowed the magazine to become an advertorial. Like the companion <a href="http://storagedecisions.techtarget.com/"  target="_blank">Storage Decisions</a> conference and seminar series, TechTarget managed both to remain editorially independent and to gather strong support from the industry. No doubt it was the wisdom and experience of the editorial staff, Schlack, Friedman, and <a rel="nofollow" href="http://www.linkedin.com/pub/3/a62/189#h150-424"  target="_blank">Rich Castagna</a>, who ensured balance rather than cheerleading or FUD to dominate the pages. They received recognition, as well: Just look at TechTarget&#8217;s <a href="http://www.techtarget.com/html/ab_awards.htm"  target="_blank">award page</a> for a list of &#8220;bests&#8221;!</p>
<h3 class="post-subhead">My Own Experience</h3>
<div id="attachment_1214" class="wp-caption alignright" style="width: 233px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><a href="http://blog.fosketts.net/wp-content/uploads/2008/12/picture-3.png" ><img class="size-medium wp-image-1214 " title="Column April 2002" src="http://blog.fosketts.net/wp-content/uploads/2008/12/picture-3-223x300.png" alt="Storage impressed with its design, illustrations, and photography as well as its editorial excellence" width="223" height="300" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Storage impressed with its design, illustrations, and photography as well as its editorial excellence</p></div>
<p>Storage even found <a href="http://blog.fosketts.net/about/publications/"  target="_blank">a place for yours truly</a> in their pages: I wrote the Integration column every other month for two years before moving to the Best Practices column through 2007. I also contributed almost a dozen feature articles over the years, the last of which just missed the final issue. I was proud to be listed as a Contributing Editor for all of those years as well, and gave everything I could to keep <em>Storage</em> &#8220;the best,&#8221; including quoted commentary in many issues.</p>
<p>Every one of my interactions with <em>Storage</em> magazine was positive. The editors always knew how to edit my work to bring out the best. Although I am not truly a journalist, I have learned many things from Mark, Rich, Rich, and the others. And I remain honored to be listed alongside the luminaries whose work appeared next to mine.</p>
<p>I also want to call attention to the standout look of the magazine: I talked to many of the photographers featured on the pages, having had my own photo taken a few times as well as my editorial subjects, and they were truly professionals, drawing out the best in us. The illustrations that graced my columns and articles deserve repeated praise, too, always amazing me with their clever twists on what I wrote.</p>
<p>Storage magazine deserves its place in the enterprise storage industry, as well as the publishing world in general. But more importantly, it earned a place on my bookshelf, and it will remain there. I cannot praise it higher. Thanks for seven great years, and I look forward to working with TechTarget and the excellent staff of <em>Storage</em> in the future!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2009/01/28/introducing-storage-magazine-online/"  rel="bookmark" class="crp_title">Introducing Storage Magazine Online!</a></li><li><a href="http://blog.fosketts.net/2008/05/13/hello-from-storage-decisions-chicago/"  rel="bookmark" class="crp_title">Hello from Storage Decisions Chicago</a></li><li><a href="http://blog.fosketts.net/2007/07/24/toot-toot-2-my-iscsi-in-the-enterprise-article-is-in-storage-magazine/"  rel="bookmark" class="crp_title">Toot toot 2: My iSCSI in the Enterprise article is in Storage Magazine</a></li><li><a href="http://blog.fosketts.net/2008/02/12/storage-decisions-2008-dates-are-announced/"  rel="bookmark" class="crp_title">Storage Decisions 2008 Dates Are Announced!</a></li><li><a href="http://blog.fosketts.net/about/quotes/"  rel="bookmark" class="crp_title">My Quotes</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2008/12/12/storage-magazine/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2008. |
<a href="http://blog.fosketts.net/2008/12/12/storage-magazine/">Remembering Storage Magazine</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/computerhistory/" title="View all posts in Computer History" rel="category tag">Computer History</a>, <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/personal/" title="View all posts in Personal" rel="category tag">Personal</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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		<title>3PAR Reserves A Seat At The Solid State Disk Drive Table</title>
		<link>http://blog.fosketts.net/2008/10/28/3par-inserve-ssd-drive/</link>
		<comments>http://blog.fosketts.net/2008/10/28/3par-inserve-ssd-drive/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 13:28:21 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Enterprise storage]]></category>
		<category><![CDATA[Virtual Storage]]></category>
		<category><![CDATA[3PAR]]></category>
		<category><![CDATA[Chris Mellor]]></category>
		<category><![CDATA[Craig Nunes]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[InServe]]></category>
		<category><![CDATA[Marc Farley]]></category>
		<category><![CDATA[SSD]]></category>
		<category><![CDATA[The Register]]></category>
		<category><![CDATA[tier 0]]></category>
		<category><![CDATA[tiered storage]]></category>

		<guid isPermaLink="false">http://blog.fosketts.net/?p=993</guid>
		<description><![CDATA[3PAR will use flash as "tier-0" storage in their InServe arrays and is in the "flash is a drive" camp]]></description>
			<content:encoded><![CDATA[<p>Last week, I outlined where the various enterprise storage vendors stood on the key question of <a href="http://blog.fosketts.net/2008/10/22/flash-disk-cache/"  target="_self">whether flash memory is a cache or a disk</a>. In that article, I noted that 3PAR is notably absent in the enterprise flash world. In fact Mark Farley, 3PAR blogger extraordinaire, recently made it sound like <a href="http://www.storagerap.com/2008/10/economic-downturn-to-fuel-flash-ssd-buying-rampage.html"  target="_blank">3PAR would sit on the fence</a> for a good while longer, even <a href="http://www.storagerap.com/2008/10/comings-and-goings---is-flash-the-next-optical.html"  target="_blank">comparing flash with optical technology</a> (ouch!)</p>
<p>Well 3PAR is on the fence no longer. Marketing VP, Craig Nunes, has informed Chris Mellor of The Register that <a href="http://www.theregister.co.uk/2008/10/28/3pars_ssd_plans/"  target="_blank">3PAR will use flash as &#8220;tier-0&#8243; storage</a> in their InServe arrays. It is not clear how the company will integrate flash with their current strategy of wide-striping data across as many spindles as possible, but their post-RAID virtualized architecture ought to be able to make excellent use of the performance that flash drives bring, <a rel="nofollow" href="http://storagebod.typepad.com/storagebods_blog/2008/10/flashman-farley.html"  target="_blank">provided they have automated block-based tiering</a>. And answering my question from the other day, 3PAR is definitely in the &#8220;flash is a disk&#8221; camp.</p>
<p>This is not an official announcement, and no dates or suppliers are given beyond the promise that the InServe is ready to handle FC SSD drives today. <span style="text-decoration: line-through;">I look forward to Marc&#8217;s take on this!</span></p>
<p><strong>Update:</strong> Marc&#8217;s response was sort of a non-response. He admits that SSDs are on the radar but insists that they&#8217;re not on the release roadmap, denies that there is &#8220;some sort of like weird greco wrestling match&#8221; between him and Craig Nunes (<em>boy, that&#8217;s a relief!</em>), and promotes 3PAR&#8217;s Dynamic Optimization technology, which I wasn&#8217;t aware of. I&#8217;d like to hear more, Marc!</p>
<div id="crp_related"><h3>You might also want to read these other posts...</h3><ul><li><a href="http://blog.fosketts.net/2008/10/22/flash-disk-cache/"  rel="bookmark" class="crp_title">Is Flash A Disk Or A Cache?</a></li><li><a href="http://blog.fosketts.net/2008/10/13/compellent-enterprise-ssd/"  rel="bookmark" class="crp_title">Compellent Does Enterprise SSD Right</a></li><li><a href="http://blog.fosketts.net/2007/07/19/hybrid-drives-are-here-%e2%80%93-but-they%e2%80%99re-irrelevant-to-enterprise-storage/"  rel="bookmark" class="crp_title">Hybrid Drives Are Here – But they’re Irrelevant to Enterprise Storage</a></li><li><a href="http://blog.fosketts.net/2007/08/15/3par-warms-up-the-ipo-bullpen/"  rel="bookmark" class="crp_title">3PAR Warms Up the IPO Bullpen</a></li><li><a href="http://blog.fosketts.net/2008/10/15/ssd-storage-where/"  rel="bookmark" class="crp_title">SSD: So Close and Yet So Far</a></li></ul></div><script src="http://feeds.feedburner.com/~s/sfoskett?i=http://blog.fosketts.net/2008/10/28/3par-inserve-ssd-drive/" type="text/javascript" charset="utf-8"></script><hr />
<p><small>© sfoskett for <a href="http://blog.fosketts.net">Stephen Foskett, Pack Rat</a>, 2008. |
<a href="http://blog.fosketts.net/2008/10/28/3par-inserve-ssd-drive/">3PAR Reserves A Seat At The Solid State Disk Drive Table</a>
<br/>
This post was categorized as <a href="http://blog.fosketts.net/category/everything/enterprisestorage/" title="View all posts in Enterprise storage" rel="category tag">Enterprise storage</a>, <a href="http://blog.fosketts.net/category/everything/virtualstorage/" title="View all posts in Virtual Storage" rel="category tag">Virtual Storage</a>. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.<br/>
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