Join me in New York for Storage Decisions, September 19 & 20

Tomorrow, I will be in San Francisco for TechTarget’s Storage Decisions conference. This show does a good job on the editorial side, suggesting timely topics and bringing in folks like Dennis Martin, Mark Staimer, and Jon Toigo. I will have two presentations on data reduction and storage virtualization in the main conference track – both are updated from my New York sessions. Registration is free for qualified end-users, and I urge you to attend.

Reclaim Capacity with Data Reduction for Primary Storage

I have updated the session with additional information on thin provisioning and compression, as well as expanding the slides to reflect many of the questions and comments I received in New York. The end result remains the same: I’m not sold on data reduction for primary storage as a product and recommend tackling data growth if at all possible. If it’s completely impractical to delete data, there are a few products that work well.

Depending on which industry study you read, most companies are wasting anywhere from 30% to 50% of their installed disk capacity, which translates into thousands of dollars spent with no effective return on investment. Storage vendors are beginning to provide tools that can help storage managers make the most of the disk they have installed. For example, data reduction for primary storage borrows data deduplication technology developed for backup and classic compression algorithms to help squeeze the air out of nearline and primary data and reduce its footprint. This session’s topics will include an overview of data reduction technologies and where they will have the greatest impact, what key storage vendors are offering in data reduction and an update on the major players, and the consequences of using primary data dedupe along with dedupe for backups. We’ll also look at the potential for vendor lock-in and consider why we’re reducing data in the first place.

Topics include:

• Introducing data reduction technologies
  • Compression: How it works and where it’s found
  • Deduplication: From single-instancing to variable block
  • Application-specific: Cracking open files
• Overview of data reduction products
• Where to use them
  • The capacity conundrum: Store less and reduce utilization
  • Ideal applications: Justifying the cost of data reduction
  • Side effects: Considering the impact on backup, replication, I/O workload and vendor lock-in

Storage Virtualization: Who’s Doing It and Why

My storage virtualization session has been massively tweaked, including updated information on standalone virtualization products as well as a more in-depth discussion of successful and failed use cases. This session presents the conundrum of why server virtualization has been so successful while storage virtualization has failed for over a decade. I believe this is due to the problems these products try to solve. Consolidation of resources and reduction of administrator effort are noble goals, but not really compelling in the long term. Unless some real is this value can be extracted, storage virtualization will continue to be a failed product.

Storage virtualization has been around for decades and, although research indicates that 70% of companies have already virtualized at least some of their installed block or file storage, most remain unaware of this technology. Grandiose schemes for comprehensive virtual SANs have given way to more practical host- and array-based virtualization technologies, and server virtualization has created a new opportunity to create a pool of storage. This session will look at the current state of storage virtualization, how to quantify its benefits and describe which approaches are best for particular environments, and also cover how storage virtualization compares to private storage clouds.

Topics include:

• Defining storage virtualization: What it is and where to find it
  • Abstraction of storage resources
  • Tiered storage
  • Flexibility
• Popular approaches to storage virtualization
  • SAN controllers
  • File virtualization
  • Volume managers
• The pool, the hypervisor and the cloud
  • The impact of server virtualization
  • Is this a private cloud?

Registration

You can see the future from here!

To register for Storage Decisions San Francisco, just go to the TechTarget registration page.

Disclosure: TechTarget pays my expenses to attend and present at Storage Decisions, and has for many years. But they don’t pay me to present and I own the copyright on my session content. Happily, I license it all CC-by-NC-SA so I can give it out freely!

© sfoskett for Stephen Foskett, Pack Rat, 2011. | Storage Decisions San Francisco 2011: Optimization and Virtualization
This post was categorized as Enterprise storage, Personal, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

That’s right, folks, Jon Toigo is moderating a panel on storage in the cloud featuring:

• Cameron Bahar, ParaScale
• Ed Beauvais, EMC 
• Jim Cuff, Iron Mountain Digital
• Stephen Foskett, Nirvanix (hey, that’s me!)
• Doug Ko, Bycast
• Mike Linett, Zerowait
• Jinesh Varia, Amazon S3
• Jeff Whitehead, Zetta

Is anyone who’s anyone in cloud storage not on that list? Jon’s got his work cut out for him trying to keep that panel on task. This will be interesting!

If you’ve registered already, I believe you can listen in to the madness. Otherwise, I believe it costs $52 and seeing as this is one of the last sessions on the last day, I don’t suspect you’ll be signing up just to hear me holler above the crowd. I’ll report back here how the whole thing goes.

© sfoskett for Stephen Foskett, Pack Rat, 2009. | Cloud Slam Storage Panel: This Will Be Interesting
This post was categorized as Enterprise storage, Personal. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Storage magazine: seven years' proof of excellence

All things must pass, but it is with a heavy heart that I note that TechTarget‘s excellent Storage magazine has shipped its last issue. No official word has been posted by the company, but it is now widely reported. All print publications are feeling squeezed by a move to online readership which robs print of advertising revenue with its quicker turnaround and lower cost. Like its ancestor, Byte, and PC Magazine, Storage will continue online at searchstorage.com as well as through a controlled-circulation PDF newsletter. I do not yet know which of the excellent staff (writers, illustrators, and editors) of Storage will remain with these online efforts.

A History of Excellence

The final issue of Storage magazine was recently mailed - I grabbed a few extras if you want one!

Storage magazine was launched in March of 2002 to be “the best magazine dedicated to storage,” in the words of Editor in Chief, Mark Schlack, and it was. It stood out from the crowd right away, with square “perfect” binding and high-quality printing and design. Inside that first issue, one was greeted by fresh and engaging layout and artwork that was both clever and humorous. These would become the trademark of the magazine.

But content was king at Storage, and this is the area with which I am most proud to have been associated. The very first issue featured insightful pieces by Steve Duplessie, Rich Friedman, Richard Scannell, Dennis Martin, Darryl Brooks, and others. They were joined by a who’s-who of the industry, including Jon Toigo, Marc Farley, Alan Radding, Jerome Wendt, W. Curtis Preston, Jim Damoulakis, Tony Prigmore, Marc Staimer, Randy Kerns, and Tom Halfhill, and that was just in the first year! Just about every independent voice in the industry was represented over the next six years.

It was precisely that independence that brought credibility to the magazine. Although they eventually ended their provocative Behind the Firewall insider-tips page, they never allowed the magazine to become an advertorial. Like the companion Storage Decisions conference and seminar series, TechTarget managed both to remain editorially independent and to gather strong support from the industry. No doubt it was the wisdom and experience of the editorial staff, Schlack, Friedman, and Rich Castagna, who ensured balance rather than cheerleading or FUD to dominate the pages. They received recognition, as well: Just look at TechTarget’s award page for a list of “bests”!

My Own Experience

Storage impressed with its design, illustrations, and photography as well as its editorial excellence

Storage even found a place for yours truly in their pages: I wrote the Integration column every other month for two years before moving to the Best Practices column through 2007. I also contributed almost a dozen feature articles over the years, the last of which just missed the final issue. I was proud to be listed as a Contributing Editor for all of those years as well, and gave everything I could to keep Storage “the best,” including quoted commentary in many issues.

Every one of my interactions with Storage magazine was positive. The editors always knew how to edit my work to bring out the best. Although I am not truly a journalist, I have learned many things from Mark, Rich, Rich, and the others. And I remain honored to be listed alongside the luminaries whose work appeared next to mine.

I also want to call attention to the standout look of the magazine: I talked to many of the photographers featured on the pages, having had my own photo taken a few times as well as my editorial subjects, and they were truly professionals, drawing out the best in us. The illustrations that graced my columns and articles deserve repeated praise, too, always amazing me with their clever twists on what I wrote.

Storage magazine deserves its place in the enterprise storage industry, as well as the publishing world in general. But more importantly, it earned a place on my bookshelf, and it will remain there. I cannot praise it higher. Thanks for seven great years, and I look forward to working with TechTarget and the excellent staff of Storage in the future!

© sfoskett for Stephen Foskett, Pack Rat, 2008. | Remembering Storage Magazine
This post was categorized as Computer History, Enterprise storage, Personal, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

I arrived in beautiful Chicago today for the Storage Decisions show at the Hilton here.  What a great event this is – loads of interested and committed storage users and some of the best minds in the business get together to talk about how we all do this thing we call storage!

I was glad to see Jon Toigo here – while I may not always agree with him, he certainly has vast experience in the storage industry.  And I appreciate his role as the iconoclast of storage.  We both agree that the real action in the industry happens at a whole different layer than just storing and moving bits.

Before sitting down with Jon, I was pleased to chat with my good friends, Curtis Preston and Bill Peldzus, both of whom have, over the years, proved themselves advocates of end user concerns.

I’ll also be looking for Greg Schulz, Mark Staimer, Arun Taneja, and Steve Duplessie and his crew from ESG.  See what I mean about the best minds in the industry?

Of course, the hotel is crawling with TechTarget’s staff, including Rich C and Rich F from Storage magazine, Dave Raffo from SearchStorage.com, and Amy, Lindsey and the folks who run the show.

If you’re here, please do come up and introduce yourself.  If not, there are three more shows scheduled for this year!

© sfoskett for Stephen Foskett, Pack Rat, 2008. | Hello from Storage Decisions Chicago
This post was categorized as Enterprise storage, Personal. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.