The hot story in the news this week is Volkswagen’s reported brazen cheating in diesel engine emissions testing. This brought to mind a host of similar occurrences, from Samsung/HTC cheating at benchmarks to alleged cheating in SPC enterprise storage performance testing. Cynics say we should just assume we’re being cheated, but is this a world in which we want to live?
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes!