EMC is Mercedes-Benz

It’s big. It’s expensive. It’s powerful. Lots of folks say it’s the best, but some think the emperor isn’t wearing a stitch of clothing. Either way, you know you want one. But what’s up with all the weird models and brands? Even the low-end models cost twice as much as their competitors, and it’s awfully hard to justify the price when there are so many competitors running around… Some thought the purchase of a low-end, mass-market company** would drag the brand down, but it led to weird synergies that we’re just starting to see, let alone figure out.

HDS is Toyota/Lexus

The top models are pricy, but not as bad as the big guy. The low-end ones are killer, but not the super value they once were. They’re efficient, powerful, and luxurious, offering everything you might want and lots that no one else has. But they just don’t have the same cachet. No matter how great it is or how much it cost, everyone has a sneaking suspicion that you cheaped-out or just picked up the first thing you took for a test drive.

IBM is General Motors

They once ruled the whole market and were the standard of the world. They invented or popularized pretty much everything in the industry, had massive market share, and commanded huge margins. After some stumbles, they’re back with solid offerings and a touch of real innovation. But folks just don’t seem to give them any credit anymore. Even though they still sell like crazy, the glamour is gone. Now it’s time for rebuilding, and no one can tell what will happen: Will they rule again or fail completely?

HP is Ford

That other company thinks they invented everything, but insiders know that this one actually did. Sure they don’t rule the market right now, but they’ve been there a few times before. Some of their best technology is borrowed from acquisitions, but who’s to say that’s bad? Put it all together and you have a real force in the market, one that’s rapidly gaining while everyone else isn’t looking.

Sun is Chrysler

No one has fanboys like these guys. Sure they never really ruled the world, but they brought out wave after wave of killer products for decades. Everyone counted them out, but they always came back with something interesting. Then the realities of the business world hit. Will they have yet another act or is this really the end?**

Dell is Hyundai

They have a wide range of offerings, ranging from good economical models to near luxury, but people often overlook or ignore them. Maybe that’s because so much of their business is done with the kind of folks who just aren’t fanatical about this stuff, or maybe it’s because they weren’t even in this market until (relatively) recently. But watch out: Their new stuff is on the rise, and they might put forth a real challenge to the market leaders soon!

NetApp is Honda

They’re not as cheap as they used to be, but they’ve shown that you can do a lot without over-extending yourself. They steadfastly refuse to match what everyone else is doing, sticking to what they know best and adding enhancements until it becomes real competition, even for the biggest guys. In fact, if you asked them privately, everyone else would point to this little company as their biggest threat!

3PAR is BMW

Ask anyone who owns one and they’ll wax poetic about how great it is. Sure it’s expensive, but it’s just as good as the market leaders, if not better! But they’re still a little company trying to make the most of just a few core components. Everyone is amazed they’ve remained independent this long, and analysts keep predicting they’ll sell out very soon!

BlueArc is Jaguar

They’ve only got a few models and they offer killer performance at a premium price. A certain kind of customer would never buy anything else, but the rest of the world just scratches their heads and wonders who’s going to buy them and when.

Compellent is Mazda

They did some strange things way back when but the model has proved itself. They may not be right for everyone, but they’re perfect for a certain price point. Even though their market share is small, they continue to get an inordinate amount of press due to innovative features and high performance. But can this little player survive alone?

Pillar is Tesla

Awesome! That’s all anyone seems to say, since they’re doing crazy innovative things. But it’s awfully hard to find anyone who owns one, and folks seem to pay more attention to the investors than the product.

Xiotech is Nissan

Even folks who own them aren’t generally all that excited, but everyone tells you they’re solid and affordable. But they’re working on some things that are totally off the wall and might have a second wind yet!

Nexsan is Kia

They’re cheap and solid and just keep raking in the dough. But the press and analysts always ignore them…

NEC is Mitsubishi

Did you forget they made this stuff? Seriously, they’re selling well and some folks just love them. Really! You should take a look! Hey, wait, where are you going?

Texas Memory Systems is Lotus

You’re more likely to encounter them working with another vendor, but they offer totally killer performance if you’ve got the money. But how long can a tiny niche vendor like this last?

Violin is Spyker

Who? Ask the man who owns one…

* This is all in fun – let’s not get our panties in a bunch!

**Yes, we’re ignoring obvious mismatches in ownership

© sfoskett for Stephen Foskett, Pack Rat, 2009. | If Storage Vendors Were Automakers…
This post was categorized as Computer History, Enterprise storage, Personal. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Enterprise Storage

• HDS’ HAM-Fisted Announcement did not impress, with many wondering (So Long And Thanks For All The Fish) what exactly the company had announced. But by week’s end (USP-V and Hitachi High Availability Manager) we had figured out How It Works and even had some time for jokes.
• What should be in the cloud? How about some profiling questions nobody’s asking re: cloud applications
• Want your own iSCSI array? StarWind has responded to your comments, 2TB at no cost!
• What Is a Backup? Some great discussion (Backup to the Future) and a solution: When Is A Copy A Backup?
• Howard Marks is also doing a great job with backup and archiving: See Of Backups and Archives, Storing Archival Data – Part Deux, and All Archive Data is Not Alike
• I joined Chris Evans, Marc Farley, and Greg Knierieman for Infosmack Episode #6 – HDS USP-V announcement, EMC non-competes and changes at VMworld
• ‘Nuff said: And people wonder why I hate HP, Google Could Learn a Thing or Two from EMC, Virtualization: Why Microsoft cares

Misc

• Tim O’Reilly took a look at a technology I just didn’t get, but changed my mind with Google Wave: What Might Email Look Like If It Were Invented Today?
• Want a crazy car to get your mind off of GM and Chrysler? How about the 500-hp Ariel Atom 500 V8
• A wonderfully long and detailed article: Lessons from the Vaccine–Autism Wars
• Finally, take a look at this amazing video: Louis CK “Everything’s amazing, nobody’s happy”

© sfoskett for Stephen Foskett, Pack Rat, 2009. | Back From The Pile: May 30, 2009
This post was categorized as Enterprise storage, Personal, Virtual Storage. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Apple

• MacBook Users: Turn off This Bluetooth Default Setting Now – Now I know what turned on my MacBook Pro in the bag: My BlueTooth mouse!

Enterprise Computing

• Windows Storage Server-Based Systems Step Into 2008 – My Gestalt IT coverage of the features of WSS08.
• EMC Symmetrix V-Max: When Does It Get FAST and Virtual? – Another Gestalt IT piece, pointing out that the V-Max isn’t going to be fully realized for a very long time
• Microsoft Unveils Final Windows Storage Server – Paul Shread runs with the “Windows Storage Server 2008″ theme, quoting yours truly extensively.
• What is a best practice and Are Best Practices Just Shared Opinions? – W. Curtis Preston and I pickup an old conversation about the definition of “best practice”.
• Infosmack Episode 2 – EMC, David Donatelli and Non-Compete Agreements – Tony Asaro and I join Marc Farley and Greg Knieriemen on the Storage Monkeys podcast!
• The US Federal Government defines Cloud Computing - Ruven Cohen covers the US Federal Government’s cloud computing meetings and gives us a sneak peek at the new definition of cloud computing from the world’s number one IT user.
• Support and Q&A for Solid-State Drives – Lots of great info on how Windows 7 (and probably Server 2008 R2) deals with solid state drives.
• VMware Slaps Enterprise and Cisco In Face, Opens Door For Competitors – More on the VMware vSphere 4 licensing changes, and what it might mean.

Misc

• Non-competes are evil – Robin Harris lays it out. I happen to agree.
• Five Technologies Our Kids Won’t Even Recognize – Wired’s Gadget Lab makes us all feel old!
• Chrysler HQ Designed To Convert Into Shopping Mall - Wait Wait Don’t Tell Me says it’s true, so I believe it!

© sfoskett for Stephen Foskett, Pack Rat, 2009. | Back From the Pile: Interesting Content From the Week of May 9, 2009
This post was categorized as Everything. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.

Enterprise IT

• Reduce, Reuse, and Recycle Your Reliance On Backup Tapes – What’s wrong with backup tapes? They’re inaccessible, making them unsuitable for most applications. My latest post for my Enterprise Storage Strategies blog.
• Is Licensing Turning vSphere Into Vista? – A group post for Gestalt IT suggesting that VMware’s tiered licensing strategy for the vSphere 4 family might cause anguish for customers
• Infosmack Episode 2 – EMC, David Donatelli and Non-Compete Agreements – I joined the StorageMonkeys Infosmack podcast to discuss EMC, Dave Donatelli, and con-compete agreements with Greg Knieriemen, Marc Farley of 3Par and StorageRap, and Tony Asaro of the INI Group
• IT utilities, the biggest game in town – Chris Mellor of The Register suggests that the biggest IT vendors are positioning to lock up the IT market.
• The Non-Compete Clause Debate….. - Steve Duplessie muses on the pros and cons of non-compete agreements and what they mean for the IT industry
• Who’s the pot & who’s the kettle? - W. Curtis Preston reacts to the skirmishes between Tony Asaro and the EMC bloggers
• The Only VMware-certified NAS in its Category: Why the Iomega StorCenter ix4-200r Will Resonate with Small Businesses - Jerome Wendt expands on the Iomega StorCenter Pro ix4-200r
• Don’t focus too much on costs, cloud computing is about business agility - CapGemini reminds us that cloud computing isn’t just about reducing costs
• What we talk about when we talk about cloud computing - The Google Enterprise blog lays down some of the hard facts about building a cloud on your own
• Review: Sun Storage 7000 Unified Storage System - Chris Evans provides one of the best reviews yet of Sun’s Amber Road open source-based storage systems
• Brocade Pokes Cisco in the Eye, Switches for IBM - A great headline and solid reporting by Om Malik on one of the first reactions to Cisco UCS
• TheInfoPro: Analysis or Marketing? - StorageMonkeys continues their probing of the storage analyst community
• A “Tweeterview” with Stephen Foskett, Nirvanix Consulting Director - Sunshine interviews me about Nirvanix, storage, and my new role

Apple

• Achieving Email Bliss with IMAP, Gmail, and Apple Mail – A deep, long post on GMail, IMAP, Mac OS X Mail, and how to get all three to play nicely together.
• Monitor Your Mac Remotely With iStat for iPhone - I love iStat for Mac OS X and the iPhone and had been meaning to write a review. This AppleBlog post is just about what I might have written!

Life

• There Goes Chrysler – NPR’s awesome Planet Money blog reported the breaking news of Chrysler’s bankruptcy
• The Venture Capital Math Problem and The Venture Capital Math Problem (continued) – Fred Wilson points out that there can be no such thing as unlimited venture capital
• Is it time to cut the Ethernet access cable? – Has pervasive wireless Ethernet made wired ports unnecessary?
• Interview with Micah Baldwin, Father of FollowFriday – Micah calls me out as someone who is doing interesting things on Twitter!

© sfoskett for Stephen Foskett, Pack Rat, 2009. | Back From the Pile: Interesting Content From the Week of May 2, 2009
This post was categorized as Everything. Each of my categories has its own feed if you'd like to filter out or focus on posts like this.