Every day, I’m briefed by another company with a range of products from entry-level to high-end. And every day I try to figure out their naming scheme: It seems most IT vendors follow the naming schemes of car companies, but few use the same naming system!
I am certainly not the first person to notice the peculiar â€œrace to the bottomâ€ that happens when products are commoditized. But it is been much in my thoughts recently as I observed the annual tragedy of holiday price wars. How can a company economically produce a DVD player, tablet computer, or even a string of Christmas lights at the prices we see today?
If the enterprise storage market was the auto market, who would be who?*