February 12, 2012

The Downward Spiral: How Economic Pressure Turns Commodities to Junk

Even the fanciest technology can spiral down the drain

I am certainly not the first person to notice the peculiar “race to the bottom” that happens when products are commoditized. But it is been much in my thoughts recently as I observed the annual tragedy of holiday price wars. How can a company economically produce a DVD player, tablet computer, or even a string of Christmas lights at the prices we see today?

If Storage Vendors Were Automakers…

If the enterprise storage market was the auto market, who would be who?*