I hope this post isn’t too “out in left field” but I thought it needed to be said. Independent social media has evolved into a powerful mechanism to influence belief, behavior, and (yes) buying. I take my little dollop of influence very seriously, and feel an incredible responsibility to live up to the trust placed in me by others. I will try every day not to let you all down!
Blog posts are really, really important for PR and awareness these days. And posts on independent sites like this one are critical to get awareness and search engine ranking. I get dozens of requests every week from companies wanting me to write about them. So I thought it would be a good idea to lay out exactly what it takes!
Happy end-of-the-year week! I’ll be posting an 11-part series on thin provisioning starting today, but last week was eventful as well. I introduced my enterprise IT events calendar and wrote more about HP’s expiring ink and my HP printer’s demise. It was also time to write about The Four Stages of Vendor Blogging and advising my clients to Always Punch Above Their Weight.
Embargoes help us all. I love that I can get inside information ahead of announcements, giving me time to consider the implications of new technology releases. I’m not scoop driven (though I’ve sometimes gotten the scoop) so I’m less interested in timeliness than I am in the depth of insight I can get from a briefing.
The Internet is responsible for the demise of many “meatspace” industries, from magazine publishing to CD sales, but there are some things it’ll never do: No matter how much time you spend interacting online, meeting in person is something else entirely. I’m not trying to advocate a return to the old world of tech conferences and user groups. Rather, I envision a new breed of connected events that reinforce online communities with real face-to-face communication.
One of the recurring themes from this week’s EMC World conference was the extent to which corporations (including EMC) are incorporating elements of social media. Through it all, everyone noted the impact of social media on the modern corporate world. But this begs a question: Are corporations co-opting social media and ruining the authenticity of it?
I really dislike non-disclosure agreements, but NDAs are a fact of life in the IT industry. Even folks like me that actively avoid NDAs sometimes have to sign the paperwork to gain access to people or information, and employers regularly require such an agreement as a condition of employment. I suspect most folks try to respect and uphold the agreements they do sign, but this doesn’t stop slip-ups. So let me take a few minutes of your time to pass along my top-10 tips to avoid violating NDAs!
Concluding my series on vendor bloggers, I present my own experiences wearing multiple hats and trying to remain credible.
Biased content isn’t just found on blogs – it’s much more likely to be found in other areas like Twitter and discussion forums. When does discussion become Astroturf?