VMware is in an enviable but tricky situation: The company must work closely with hardware partners, keeping these prime sales and promotional channels happy and supportive. But VMware must also innovate around proprietary OEMs, subverting their products with integrated software before a rival steps up with an integrated alternative.
I’m an IT revolutionary. I talk all the time about the quaint backwards “state of the art” in enterprise IT, what with its (many) decades old protocols, paradigms, and practices. What we call modern is really just a charade of faked-out old-fashioned open systems infrastructure: Pretend servers talking to fake disks over frankenstein networking technology.
What’s the difference between naughty and nice when it comes to IT companies? Microsoft and EMC would definitely not have made the nice list over the last decade, but things are changing. With their competition taking dents in the ongoing battles, Microsoft and EMC just don’t look so bad anymore.
This world of cloud computing sure can seem cloudy. Last night at CloudCamp Columbus, I led a session outlining the incredible differences between the diverse offerings all called cloud storage. How can companies like Amazon, Nirvanix, Rackspace, EMC, and the rest use the same name for such vastly different products?
As I guessed on Friday, EMC has officially announced their Maui Atmos software layer today, calling it the “industry’s first COS (cloud-optimized storage) offering”, “a new era for IT”, and “a new category of storage.” So the new era for IT is a cloud with globally-distributed object stores with policy management? Great! But I thought […]