As impressed as I am with Apple’s iPhone App Store, with its simple purchasing and automated installs and upgrades, it would be better if the thing actually worked reliably. Along with sometimes forgetting song purchases, there seems to be some gremlin that causes the App Store to forget that certain apps are installed and not check for updates. This left me scratching my head, as updated apps like Super Monkey Ball, Facebook, Evernote, and Cube Runner remained in their previous state.

I suspect that the App Store did not update its internal record of my purchases when I wiped and re-set up my iPhone shortly after upgrading to OS 2.0. When I did this, I reinstalled all the apps from iTunes’ backup copy rather than re-downloading them from the App Store, and perhaps this caused them to be overlooked.

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It’s finally here!  The iPhone now has most of the functions of the BlackBerry - over-the-air push and sync of Exchange email, contacts, and calendars!  Apple let the 2.0 OS out of the bag earlier today, and intrepid souls (and me) have taken the plunge and installed it.

While most people, including me, headed to the (also active) App Store to try out the native games, I quickly turned the other way - towards the new Microsoft Exchange integration.

Read on for my first impressions and instructions on getting it up and running.

By the way, the apps are great!  Sega’s Super Monkey Ball is touchy, but I think I’ll get the hang of it.  And my 4 year old loves Jirbo Match!  Too bad the Red Sox weren’t playing or my test of MLB At Bat would have been much more exciting!

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