February 11, 2012

The Spectrum of Vendor Blogs

Not all bloggers are equally vendor-focused - it's a spectrum

There is a spectrum of vendor-oriented blogging in various IT infrastructure areas: Some are more or less open about where they work, some focus on common technology, and others work in marketing. Bloggers are wise to keep these in mind as they move to new companies!

Blogketing (re)Visited

The Storage Anarchist asks if corporate blogs are just so much marketing collateral. Well, to me, I always take them with a grain of salt. And not just those that directly emanate from a corporate domain name, either. Remember that Mr. Burke works for EMC and has blogged much more favorably about that company’s recent [...]