VMware is in an enviable but tricky situation: The company must work closely with hardware partners, keeping these prime sales and promotional channels happy and supportive. But VMware must also innovate around proprietary OEMs, subverting their products with integrated software before a rival steps up with an integrated alternative.
When I say â€œcloud storageâ€, you probably think of Amazon S3: Big, slow, cheap, and distributed. That’s probably why the people I talk to about SolidFire usually start shaking their heads and denouncing the company. After all, who would be crazy enough to create an all flash storage array for cloud storage applications? But maybe it’s not so crazy; maybe SolidFire is simply playing a different ballgame.